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How is the quality of Moutai? I want to give a gift. Does it meet the grade?
Positioning high-energy brands and practicing the road of leading the industry, Moutai is expected to become the next new outlet of Maotai.

9.29, homophonic "just love wine", is a favorite auspicious day for wine companies and wine merchants. On this day, a unique development summit was successfully held in the ancient town of Maotai by the wine river.

On the eve of the opening of the second global Maotai Liquor Festival, nearly 300 guests from all over the country gathered in Maotai to discuss the development plan of Moutai. It seems that there is a good wish behind Moutai. More notably, Li Baofang, Party Secretary, Chairman and General Manager of Maotai Group, and all the "at home" group executives were present to cheer for the Moutai platform. Li Baofang said that in 20 18 years, there will only be two meetings, one in maotai liquor and the next one will be drinking.

Why is Moutai so valued? What signal did Li Baofang's speech reveal?

Enjoy the "equal treatment" with Xi Jiu, and Li Baofang led the group executives to set up a platform for wine.

Yesterday (September 29th), 20 18 China Wine Summit Forum and Maotai Wine Development Summit, named "Meet by the Fine Wine River to Talk about the Development of Maotai Liquor", was the largest and highest-standard meeting in the development history of 16 Maotai Liquor.

Li Baofang, Party Secretary, Chairman and General Manager of Maotai Group, visited the site personally, and led all members of the leading group to the venue as the platform of Maotai. Rebecca, deputy secretary of the Party Committee of Maotai Group, Zhang Deqin, member and deputy general manager of Maotai Group, Zhuoma Cairang, secretary of the Discipline Inspection Commission of Maotai Group, Yang, member and deputy general manager of Maotai Group, Li, deputy general manager of Maotai Company and chairman of Maotai Sales Company, as well as You Yalin and Wang Zhiming, assistant general managers of Maotai Group and joint-stock company, were all present.

Li Baofang pointed out in particular that there will only be two "all-staff platforms" in 20 18 years. One time is in Maotai today, and the next time is in liquor practice, because liquor practice is expected to sprint into the top ten of China liquor. The strategic importance of Maotai wine in Maotai Group is self-evident, which also reveals the confidence and expectation of the Group in the wine sector. Xijiu Company used to be a "chronic problem" and a "heart disease" of the group. But now, Xijiu has made a qualitative leap in brand power, marketing power and sales power, becoming another strong brand in the field of Maotai-flavor liquor, and will soon be squeezed into the top ten camps of China liquor brands.

Maotai Group Liquor Company is the earliest subsidiary invested outside the province after Maotai was transformed into a group company, and settled in Changli County, Qinhuangdao City in 2002. 16 years later, Moutai has not achieved its due market position, and even struggled to survive at some stages. Speaking at the scene, Li Baofang said: "Frankly speaking, the development of Moutai is not ideal. But objectively speaking, we have no reason not to do this enterprise well. " He pointed out that the main wine industry is a very important unit in Maotai's "Thirteenth Five-Year Plan" development strategy. Since 20 15, the group has put the development of Moutai on a more important agenda, formulated a package plan and defined a package of measures to support the development of liquor enterprises.

"The Group will make greater efforts to support and promote the sustained, stable and positive development of Moutai. First, starting from the group's management and control, strengthen guidance and support, give full play to Maotai's brand, market, technology and manpower, help wine enterprises do a good job in production and operation, and broaden market channels; The second is to arrange enough funds to do the project construction. " Li Baofang made it clear at the meeting.