Since sharing operational knowledge online, one of the most common questions is "I have no experience, can I go to an Internet company to operate?"

The reason why people who ask questions choose to operate is mostly because they hear that the operating threshold is low, which is suitable for Xiaobai and novices. If you answer him "yes", the following questions will often appear:

-But my major is wrong.

-But I'm 26 years old.

-But HR won't even read my resume.

-But there are too few jobs in our city.

But all companies require at least one year's work experience.

......

You will find that it is not their major or their experience that holds them back, but their desire for a better future and the price they are unwilling to pay. Their dissatisfaction with the status quo seems to be more tolerable than the pain caused by the unknown.

2.

"You think of it as an ocean current, as a wave in a canyon, as an impact under a waterfall, as an oppression under a long wave. Find, analyze and synthesize from the data. " ?

Scholar Xu Zhuoyun said in an interview with Thirteen Invitations.

In fact, for the little whites, the Internet is really a particularly friendly industry.

In Internet companies, experience is more important than major, and Internet companies are more inclusive of academic qualifications than many traditional industries.

When you walk into an Internet company, you will find a wide variety of professionals in technical, design and operation positions. The front-end development guy opposite me graduated from electrical engineering and I graduated from biological engineering.

Many majors in the Internet industry do not need years of systematic training. As long as you are willing to study, there are all kinds of high-quality paid and free courses waiting for you to study, and there are plenty of ready-made practice opportunities.

"Hello, teacher, my name is He", a well-known digital up expert with millions of fans, once said that all his video production abilities were self-taught by watching videos on the Internet.

Taking the Internet operation post as an example, you don't really accumulate experience in the operation post. My friend He Lin graduated from social security. He put forward a view that many seemingly useless experiences can be turned into our experience proof by summing up and refining.

(1) Experience in content production

Writing Weibo, making short videos, tweeting on official WeChat account, answering Zhihu's questions and writing articles are all experiences of content production. These experiences are worth showing.

You can directly display data and show your own business results; You can also start with your works directly and attach some of your most popular works.

Many people say they like Weibo and Zhihu. In fact, what they like is "consumption" and short-term stimulation. Before turning one's interest into work, one should strive to be a producer and participant in this field, rather than a consumer and disseminator.

(2) Community operation experience

There are plenty of opportunities waiting for you to explore, such as moderators of online forums, members of paid communities, bar owners of Baidu Post Bar, hosts of Supertalk in Weibo, administrators of V+ members in Weibo and so on.

You can even try to build an interest community of 50- 100 people, set up group rules, invite mechanisms, discuss topics and so on.

(3) Deep experience

The "deep experience" here means "having a deep understanding of knowledge in a certain field/having a deep experience in using a certain type of app"

Many companies will point out in their recruitment requirements that "heavy users of their products are given priority" and "they have a deep understanding of xxxx (the company's business field)"

Many people will say "I can't learn, but I am willing to learn" in the interview, but we should know that the company's recruitment is not to provide candidates with opportunities to learn, but to find people who best match the position and can get started immediately after joining the company.

How to prove that you "love learning", you can switch yourself to the perspective of producers or operators to think:

-What are the company's philosophy and values?

-What is the development stage of the product?

-What is the core value of the product?

-Who is the target user of the product?

-What operational means are used in the product?

...

And output these ideas as a product analysis report as your interview work. This is the most direct evidence that you love learning.

(4) experience in organizing activities

Organizational experience of offline and online activities is your wealth.

Event organizers should not only have a macro perspective, but also pay attention to micro details.

The Internet field has now entered an era of reducing increment and focusing on stock. What kind of activities can be used to effectively innovate and revitalize users? These are all issues that need to be considered in the operation of the event.

If you have relevant experience in organizing and planning activities, you should make good use of it. You can review your previous experience in organizing activities, or you can plan a marketing plan for your own activities.

3.

Many friends will say, "I have made a lot of preparations, but I always doubt that I am not ready and dare not take that step."

This is the "perfect idea" in our hearts. We are always eager for perfection, but no one can be perfect at once.

In fact, as long as you start something, there will be imperfections, and you must always endure imperfections, otherwise things will not be completed, and you can only put it on hold and delay.

He Laoshi's videos didn't have so many special effects at first, and many big V's writing styles were not mature at first. Those who look "perfect" are behind the boring practice day after day and the determination to walk all the way.

The best time to enter the Internet industry is not tomorrow, but now. When you think you are ready, you are ready.

Only by doing this can we find our own limitations and shortcomings, accumulate our own knowledge and experience, and get opportunities one step ahead of others.

Every time you interact with the world, you will send a weak signal for people on the same frequency to hear.

Never forget, there will be echoes and mutual encouragement.