Glory is Huawei's mobile phone brand, and Huawei has Huawei brand and glory brand.

Glory brand was founded on 20 13, which is one of the dual brands of Huawei mobile phones. With "innovation, quality and service" as its core strategy, Glory provides young people around the world with a cool and intelligent experience of the whole scene, and creates a pioneering culture and trendy lifestyle that young people yearn for.

On the mobile phone product side, Glory launched the Glory Magic series, including positioning technology idealism and focusing on future technology, positioning pioneer technology, focusing on the glory V series of ultimate performance and experience, positioning the glory N series of trend technology, positioning the flagship of 1,000 yuan, and the glory X and glory play series with the ultimate cost performance.

In terms of Internet of Things eco-products, Glory launched converged terminals and accessories. Through the HILINK agreement and its glory pro-selected e-commerce platform, we will cooperate with resources and Internet of Things vendors with manufacturing advantages to create cool products.

Extended data:

Professor Chloe Wang of Peking University College of Psychology and Cognitive Science recently published the White Paper on the Psychology and Behavior of Mobile Phone Use after 1995, which shows that among the mobile phone brands used after 1995, the proportion of domestic brands is increasing, and they are catching up with foreign mobile phones. After 1995, the number of mobile phone users choosing Glory and Huawei is basically the same as that choosing Apple.

According to the white paper, the top three mobile phone brands used after 1995 are Apple, Glory and Huawei.

The psychological portrait of mobile phone use after 1995 shows that Huawei and Glory users are "easy-going" and Apple users are more lively: users of different brands have different psychological attitudes and self-characteristics. Behind each mobile phone brand, there is a different brand culture, and fans with different personalities are gathered.

The white paper points out that Apple users are the most extroverted and pleasing; Honorary users have the best sense of responsibility and emotional stability; Apple and glory are equally open;

Glory users have the highest creative level, and Xiaomi users are the most conservative; Apple users appreciate fashion more and are willing to pay for fashion, while Xiaomi users are more pragmatic and have the lowest willingness to pay for fashion.

References:

Xinhuanet-Report: After 1995, the preferred mobile phone brand glory and Huawei accounted for the same proportion as Apple.

References:

Baidu Encyclopedia-Glory