Hello, this is true. This article is the third in the Amazon brand promotion series. As the name implies, Amazon wants sellers to introduce themselves, show high-quality brand image and improve conversion rate. Today, we will talk about how the [FromtheBrand] plate can enhance the brand influence, how to help the listing, and how we can do it. Qualification criteria: brand stories are applicable to all sellers registered in Amazon brand registration program. Whether you want to use the brand story function or not, we encourage sellers to join the brand registration program, because it provides advanced tools to protect your brand and show your brand on Amazon. Where does the brand story appear: The brand story appears in a special section called "fromthebrand" above A+. As follows: fromthebrand, the specific module of the brand story above A+: This is a carousel display, which consists of a big background layer and several small modules. On the PC side, click to see more, and on the mobile phone side, swipe left to see more. Background picture size: 1464x625 pixels (computer) /463x625 pixels (mobile phone) PS: By default, the first content module cannot be seen on the mobile phone App. It is strongly recommended to add a CalltoAction indicator in the background picture to guide consumers to check the brand story, as follows: Explore &；; gt； After adding the background image, you will have four modules to choose from: Brandasin &; store showcasebrandfocusimagebrandlogo & amp； Describe the brand. A Through these Amazon brand story content modules, you have more choices to display your products intuitively, which makes this function a more powerful tool to promote sales. Note: As far as we know, there is no limit to the number of modules. Because it is a merry-go-round, shoppers can continue to scroll through your brands and products. But don't add too much. We suggest creating 3-5 modules for each brand story. lessismore！ Advantages of brand story: brand ASIN and store display module allow you to upsell other products of the brand. Brand story is a way to introduce other products in the product portfolio. The organized layout provides a clean brand display. Rotating display allows you to present information in a visually pleasing and easy-to-navigate way. Is the brand story worth doing? Yes, we have three reasons to prove it: Reason # 1: It sells better, said GeraldZaltman, a professor at Harvard Business School. 95% of our purchase decisions are made subconsciously. We buy emotions and use logic to prove our purchase. If this is true, then emotion is the real star of buying decision. Your Amazon details page contains information, facts, data and suggestions. All these data will bring too much information to customers, leading to paralysis of analysis. We are not saying that it is not important to write a rich list, but brand stories are related to the emotional aspects of shoppers, that is, they help to make purchase decisions. Reason 2: It establishes a connection. We are naturally fond of love stories. According to Paul Zach's research, during the stressful moments of storytelling, our brains produce the stress hormone cortisol, which enables us to concentrate on the story. When the stress ends, our brains will release oxytocin, which makes us feel good, thus establishing connection and empathy. Brand stories combine a sense of tension and end with a moment of feeling good, thus helping shoppers to connect with your brand at different levels. Reason 3: It gives you more space on the details page. Now the product details page is full of sponsored advertisements. The details page is full of competitors' lists, ready to steal your customers, which is why your content (visual or text-based) must occupy as much space as possible on the details page. If you already have an A+, then the brand story is one of the best ways to declare more content on the details page. You hesitate to add a brand story to the list. Please ask yourself, do you want carousel pictures to highlight your brand story, or do you want carousel advertisements to get shoppers off your list? Now, let's take a look at specific cases: ① The seller changes the background picture in time on the eve of PrimeDay, reminding consumers of the specific time, highlighting their selling points with striking black, and the product pictures are neat and clean, in line with the tonality of the brand, and deepening customers' impression of the brand. 2 sellers can gain the trust of consumers by presenting brand value with data. The last picture shows the cooperation between the seller and environmental protection public welfare undertakings. According to Deloitte's research, if companies promise to be socially responsible, environmentally responsible and/or pay higher wages, 80% of consumers will pay more for products. ③Lefant also updated the PD discount as the background picture in time. The background color is consistent with the brand vision and can be learned. However, in the first picture, the brand introduction is all in black and white, which is equivalent to losing the focus and is not conducive to consumers' reading. Later, the product picture was added with PD corners to set off the festive atmosphere and make the finishing touch! ④ In the last picture, the seller explains the brand positioning, brand value and brand mission, which are easily overlooked by domestic sellers. I hope everyone will pay attention! Can't write, no inspiration, just look at how big sellers write, imitate and surpass. ⑤ Let's take a look at the operation of local jewelry sellers in the United States, break down a picture into four squares, enlarge the product, and show the model, so that buyers can see the real effect more intuitively. Sellers of fashion clothes can learn from it. Finally, let's look at the switchboard. Showing the endorsement of big media with four carousel pictures greatly increased the brand trust and stimulated consumers' desire to buy. I have been planted with grass. I won't buy your house. Who will?