The first millet phone was launched on 20 1 1, while the first red rice phone was launched on 20 12, which can be said to be put into operation at the same time. It was not until 20 19 that Xiaomi Company separated the brand redmi, and the brand logo was replaced by Redmi, a combination of English and Pinyin. They all insist on "cost performance", which has caused great waves in the mobile phone market and become people's favorite mobile phone brands.
Because of the cost performance of Xiaomi mobile phone, it has been criticized by everyone. "Low price" and "diaosi machine" have been deeply rooted in people's hearts. In order to get rid of the status quo, Xiaomi must separate Redmi from domestic flagship models such as Huawei and OPOO, and go to the middle and high end. Xiaomi focuses on the high-end and Redmi focuses on the low-end market. This dual-brand strategy has also been adopted by other mobile phone manufacturers, such as OPPO and realme, vivo and iQOO! According to different consumer groups, make differentiated product strategies to meet the needs of different groups of people. Let powerful people buy Xiaomi, and let students and other newcomers buy Redmi. Of course, the quality of mobile phones is very good.
Higher-end millet phones are generally equipped with the latest and best hardware, while red rice phones choose a slightly lower configuration to meet the general public. Take Xiaomi's latest Xiaomi 1 1 pro as an example. It is a true all-round high-end flagship model. It is equipped with a brand-new Snapdragon 888 processor and a breakthrough 5-nanometer chip technology. This chip is the latest generation flagship Soc of Qualcomm. Xiaomi 1 1 is the first in the world, and the highest processor in eight nuclear is 2.84GHz. The latest red rice note 10 pro is Tianji100 chip, with 6nm process and eight nuclear processor, and the highest is 2.6GHz. From the screen, Xiaomi/kloc-0.
Xiaomi mobile phone has high configuration and higher price. It can be said that since Xiaomi 10, Xiaomi mobile phone has been successfully circled and recognized by the public! I checked the latest Xiaomi 1 1, all of which started at 3,799 yuan, and the high version of Xiaomi 1 1 Pro has exceeded 5,000 yuan. Xiaomi mobile phone is no longer synonymous with low price and low grade. On the other hand, the price of red rice mobile phones remains at around 1,000 yuan. The starting price of red rice Note 10 is only 1099, and the starting price of pro version is only 1599, which is very conscience.
OEM mode and ODM mode are the most common mobile phone production methods for mobile phone manufacturers at present. The difference between them mainly depends on whether there are control technology and design problems. Xiaomi's mobile phone mainly adopts OEM mode. Xiaomi Company independently designs it and gives it to a third-party factory for production, so quality control is guaranteed. Red rice mobile phones are mainly produced by ODM. To put it bluntly, it is direct OEM. In terms of quality control, Xiaomi is definitely much better than Redmi. Now Xiaomi has started to build its own experimental factory to develop and produce Xiaomi's flagship mobile phone. It is said that Xiaomi 10 Extreme Edition is produced by our own factory, and the quality control has been greatly improved.
Summary:
The "cost performance" of millet products is deeply rooted in people's hearts. Although the prices of Xiaomi and Redmi are high and low, they are generally more conscientious than other mobile phones with the same price. Xiaomi mobile phone should enhance its brand value and go high-end, while Redmi should occupy the low-end market. To some extent, it is no longer profiteering for them to curb other mobile phones. In the end, consumers have benefited. In a word, the money is enough to choose Xiaomi, and the pursuit of cost performance is to choose Redmi!