As we all know, the original LOGO image of black toothpaste is a gentleman dressed appropriately and wearing a hat. Black and white illustration style with classic brand slogan: my smile power. The brand concept is vividly displayed, and it is also deeply loved by consumers in China market.

product design

In the design of this new LOGO, the classic black gentleman image is still used, but some details have been adjusted. First, the color of GOLO becomes darker and the overall highlights are more.

Haolai chemical plant

Haolai Chemical was founded in 1930s. Today, Dali Black Toothpaste occupies an important leading position in Chinese mainland, Hongkong and Taiwan Province Province, Malaysia, Thailand, Singapore, Indonesia, Vietnam and other markets.