Title: Founder, Chairman and Co-President of Xu Sheng Real Estate Company.
1988, China land market realized the first land auction.
This year, when Wang Qian was a sophomore in Tsinghua, she saw a foreign architectural magazine and longed for it, so she decided to study in the United States. At the airport, his father told him, "Where there is a will, there is a way". This sentence supported Wang Qian's entrepreneurial road since then.
What is "ambition"? So a never-ending entrepreneurial dream.
dream
His life is doomed to be restless.
After going to the United States, someone wanted to hire him as an architect with a monthly salary of $3,000, but "ignorant" Wang Qian resolutely chose to continue his studies. At that time, he didn't know what the future would be like, only knowing that he was going to "return to zero" to study in the United States.
A car accident until 1992 made Wang Qian realize that the meaning of life lies in living in the present. In that case, why not pursue your dreams boldly?
So, he got up the courage to apply for MIT and obtained the qualification of the school. Years of experience made Wang Qian realize that as long as he pursues his dream, the method is always more difficult than the difficulty. It was also at this time that the seeds of entrepreneurship began to sprout quietly.
▲ Interior of MIT Campus
In order to have his own firm, he lived in someone else's garage and worked three jobs, just to fully understand the operation process of American architectural firms. /kloc-0 returned to China in 1996. He founded his first company, Beijing Sikong Design Company, with three computers.
As soon as the gate of entrepreneurship is opened, it will be addictive.
It's not because of the achievements and value that entrepreneurship has brought to Wang Qian, but because the unknown and challenges of entrepreneurship have brought enough pleasure. "Entrepreneurship is so exciting. The most exciting thing is that you don't know if you will succeed." Wang Qian told the author.
From 65438 to 0999, Wang Qian sold Beijing Sikong Design Company to invest in real estate development, and fought bloody battles in the development field for more than ten years. However, both the development of Zhong Kai and the establishment of Shanghai Platinum Industry have finally taught Wang Qianyi a profound lesson.
These two entrepreneurial experiences taught Wang Qian two things. First, capital needs awe, and enterprises must accept capital rationally in the process of development; Secondly, entrepreneurs tend to be self-righteous, so when making major decisions, their own ideas are the biggest obstacle to decision-making.
Fortunately, the entrepreneur failed, but so what?
Reissue
General Patton once said: "The measure of a person's success is not the height at which he reached the peak, but his resilience at the bottom." This sentence is more appropriate for Wang Qian. In 20 15, Wang Qian made a comeback and established a joint venture with Huaping Investment to establish Xu Sheng Real Estate, with the goal of trillions of real estate. Only this time, Wang Qian has more slow thinking in the fast pace.
The so-called slow thinking is the three business concepts of respect, concentration and cooperation formulated by Wang Qian: "Practice tells us that we must respect the market, respect competitors in the market, focus on our own advantages, and turn competition into our advantages through cooperation."
This sentence comes from Wang Qian's mouth and is full of blood and tears.
God is always willing to give grace to the humble, and when he realizes that his strength is insufficient, the blessing comes. Xu Sheng, established only three years ago, has completed the following actions through cooperation:
2065438+2006 1 month, completed the acquisition of Arts City Creativity and jointly operated its brand base.
20 16 May, Xu Sheng and Shanghai Golden Bund reached a strategic cooperation.
On April 20 17, Xu Sheng, Vanke Li Yin and the west bank of Jordan River jointly won the Xuhui Longhua plot.
2065438+Signed strategic cooperation agreements with Jingu, Tiantong Acer and COSCO in August 2007.
2017165438+10, as an exclusive partner, we joined hands with BMW group MINI to create the world's first mini living shared urban space.
20 18 1 month, reached a strategic cooperation with Beijing Yunchuang Life Team, established N Yun Sheng Creative, and realized a multi-brand operation alliance.
2065438+March 2008, together with Sunac, we launched a 20 billion RMB fund to accelerate the urban renewal layout.
In May of 20 18, GIC officially announced its shareholding in Xu Sheng, and the two parties jointly set up an investment platform to invest in the long-term rental apartment project in China's first tier cities, with a total investment of 4.3 billion yuan in the first phase.
▲ Base Fuxing Road Project
Through this series of actions, it is not difficult to find that Xu Sheng has introduced many partners, including asset operators, developers, financial institutions, etc., which also means that Xu Sheng will have the ability of property acquisition, project transformation, post-operation and other whole industrial chains at the same time.
Opening up the industrial chain means that enterprises can find professional operation teams in the industry at every stage of operation. China has enough professional whole industry chain teams in the development field, but the stock market is still blank in this respect, and the blank is the opportunity for Wang Qian.
"I have never been so excited as in the past three years! The cake in the stock market is very big and still in its infancy. My advantage lies in the ability to integrate resources accumulated over the years. I am very excited to be able to apply my advantages to this opportunity. " Wang Qian said.
However, it is easy to do one thing thoroughly, and it is more difficult to do everything thoroughly. As an industrial chain, the professional strength will be affected, but this has not become Wang Qian's worry: "In the case that the stock market is not professional, we are competing for speed, which means that you may have strong acquisition ability, but you may not have the ability to operate and transform, so the speed of doing projects will definitely be inferior to mine. After the industrial chain is opened, you can win the efficiency of speed and coordination, which is the core competitiveness that needs to be subdivided in the future. "
Is there any risk? Of course, although the number of partners increases, the snowball of assets is getting bigger and bigger, but when the partners are much older than themselves, there is bound to be the risk of being "eaten".
Are you scared? Of course, Wang Qian was afraid, and some people in the team didn't understand his approach, but after years of pioneering work, his ideas were more long-term.
"The stock market is big enough. If we don't cooperate with enterprises, enterprises will naturally find others to cooperate, and then others will become our threat, so cooperation is a realistic need. In addition, when the scale of Yu Sheng is getting bigger and bigger, and we can't operate it ourselves, it is better to hand over the project to the joint venture company for operation, rather than to a third party. " Wang Qianru said.
This is a process of building an industry ecosystem. After all, it is better to be alone than to be happy with others. Wang Qian understands this truth better than anyone.
It is understood that there are 43 projects in Xu Sheng. Although the scale is constantly changing, on 20 18, Wang Qian chose to slow down its business expansion and fully start the ecological layout of the industry. On the one hand, it combs the urban layout of Beijing, Shanghai and Guangzhou, on the other hand, it follows up product innovation.
Pursuit of scale means standardization of products, but for enterprises to develop continuously, products must be innovated. Therefore, starting from this year, Xu Sheng will invest more time and energy in some projects for innovation. Innovative new products will be used as new standards for follow-up products, and the products will be iteratively upgraded.
▲baseWORK office space
As Wang Qian said, the most interesting thing about starting a business is that you don't have to worry about failure, because every failure will bring value. Take Xu Shengsheng as an example. At least this time, he knows how to grasp it better and cut it more steadily.
Awe, but not afraid
In the dialogue with Wang Qian, it is often mentioned that "the stock market is very big", but at the same time, we have to admit that the stock market at this stage is very chaotic, especially the long-term rental apartments are facing a domino collapse.
Since 20 18, due to the rapid development of funds, more than 10 parents have rented apartments, such as ipartment, excellent tenants and apartment buildings. There is even a small poem circulating on the Internet: "There are no birds in the mountains, and the intermediary is gone. A lonely boat is like an apartment, fishing for tenants alone. "
▲ Long-term rental apartments are facing domino collapse.
The reason is that, in terms of business model, the threshold for long-term rental of apartments is relatively low, and the rent difference is earned as a source of income. In this mode, there will be bottlenecks when there are 30 properties. However, the desire of capital and people will force enterprises to seek scale expansion, so it is necessary to continuously inject new capital, which is profit-seeking, which led to the later tragedy.
Wang Qian has been dealing with domestic and foreign capital for many years and knows the essence of capital. "It is not sustainable to fill black holes with new capital. To be a business, we must have awe of capital, because it is easy for capital to come in and difficult to go out. "
Different from the traditional long-term rental apartments, Xu Sheng changed the nature of capital and realized value-added through acquisition. When the property reaches a certain level, it will sell part of the equity and get back part of the capital to expand again, thus realizing a virtuous circle of self-transfusion of enterprises.
Of course, this has higher requirements for the acquisition and operation ability of enterprises. How? Wang Qian mentioned a word called "Internet thinking", which is controversial. In the past, some people regarded Internet thinking as the origin of the outbreak of long-term rental apartments, but in Wang Qian's view, this kind of thinking is a necessary quality for enterprises.
"Internet thinking is resource integration thinking, which is the only way to break your limitations. Today's legal environment and information environment are perfect, and all parties have a lot of resources. If it is not integrated, it is a waste of resources. "
It is not difficult to find that Wang Qian has a typical "American thinking" and has lived overseas for many years. He is well aware that the gap between China and the United States in the stock market is mainly reflected in capital and operation.
In terms of capital, REITs in American capital market are very mature, and China is still improving in this respect. Currently, only REITs are issued. Can the real REITs land in China? Wang Qian is full of confidence: "If China can be a stock market, it will certainly be able to issue public REITs."
From the operational point of view, the United States has very professional stock brand operators, but in China, stock operation is still in the mixed operation stage, which has become an opportunity for Wang Qian.
No one will doubt the huge stock of cakes, and many large developers have laid out the stock market. This time, Wang Qian made every effort to do this.
What will happen in the future? Wang Qian doesn't know, but what is certain is that he is not afraid. "Step by step" is a derogatory term in my dictionary. In my opinion, people must live efficiently. The so-called efficiency means that they are empty when they come and empty when they leave. Money is just a resource. Share when you are alive and create more value. "
"Are you tired?"
"I will be very tired, but this is my favorite way of life." Wang Qian took a sip of water and looked out of the window.
Wen | Yan Editor | Yan Wen