1. Direct type:

Is to write WeChat official account's content completely, without too much text modification.

2. Highlight community awareness:

It is mainly to group the contents of official WeChat accounts to form a sense of community.

3. Based on data:

Compared with the simple text of the official WeChat account, the data is more prominent and more impressive. Moreover, the data will enhance the sense of reality and make people more trustworthy.

4. Experiential interaction:

It is to abandon the regular introduction of the official account function of WeChat and turn it into another unconventional operation. In order to attract more users' attention, the profile of WeChat official account is generally written in a humorous style.

5. Emotional stimulation:

It is to play the emotional card and write the softest and most cherished part of human nature and human emotions into the profile of the official WeChat account. Mainly to grasp the user psychology that no one can resist the sense of wandering.