In April 2007, he joined Zoomlion Financial Leasing Company as a senior manager and marketing manager, responsible for marketing work and assisting the general manager in strengthening human resources and information systems.
As the marketing manager, Ni leads the marketing department to promote the financial leasing market. Through media publicity, business training, exhibition activities, business consulting and other ways, he publicized and promoted financial leasing to the management of the mainframe business unit and the sales salesmen in the district, so that the internal customer mainframe business unit gradually understood and accepted financial leasing, opened up the sources of financial leasing business and laid a good foundation for the development of financial leasing business. From "literacy promotion" in 2007, "knowledge promotion" in 2008, "counseling promotion" in 2009, to "service promotion" in 20 10, the promotion of financial leasing business was carried out in a planned and step-by-step manner, and the business scale of the company also increased from 500 million yuan in 2007 to 2.4 billion yuan in 2008. Zoomlion Financial Leasing Company has become a benchmark enterprise in the financial leasing industry of China manufacturers.
As the head of human resources in Zoomlion Financial Leasing Company, Ni is responsible for the management and development of human resources. Ni pays attention to the introduction and training of outstanding talents, promotes the "Yangtze River Talent Training Plan", and trains and reserves outstanding management talents for Zoomlion Financial Leasing Company. Zoomlion Financial Leasing Company has grown from more than 10 in early 2007 to more than 1000 at the end of 2007. At the same time, we will strengthen strategic cooperation with well-known universities in human resources development and become the MBA practice base of Beijing Institute of Technology and Central University of Finance and Economics.
Ni actively promoted the construction of leasing information trading platform and second-hand equipment trading platform, set up e-commerce room, and strengthened the post-market system. In the four key links of the financial leasing value chain (capital source, business source, risk control and exit mechanism), we will vigorously promote the construction of exit mechanism to lay a solid foundation for the sustained and healthy development of financial leasing business.
From June 2008 to October 2009 10, Ni served as assistant to the general manager of Zoomlion Financial Leasing Company.
On August 20 12, Ni was appointed as the deputy general manager of Zoomlion Financial Leasing Company.