It is understood that at present, Shandong Province has set up relevant investigation teams to intervene in the investigation and needs to wait for the final results to be announced. However, Li Guoxin's "incubated" Reading Vehicle has undergone radical transformation to new energy vehicles through acquisition and factory building, and its continuous high investment has also put it under considerable financial pressure. In the face of a group of new players who build cars, compared with the annual sales of "Wei Xiaoli" exceeding 65,438+10,000 vehicles, it is not easy for Wenwen Automobile to gain the attention of the capital market, and the living environment of Wenwen Automobile behind the report letter is not optimistic.
Official micro screenshot
Founder's "Off-site" Report
In the official account of WeChat, official WeChat of Reading, and the tip-off letter issued by Weibo, Li Guoxin said that since March 2022, Lawrence Wang has forced large local enterprises such as Reading to falsely report their industrial output value and sales output value of tens of billions of yuan, so as to show their personal achievements, make the report card of economic operation look better, and gain promotion and reuse. In 2022, Reading Automobile Group declared the total industrial and sales output value of 6.728 billion yuan in the local area, but the financial data showed that the actual data of the enterprise was 2.045 billion yuan, which was 4.683 billion yuan higher than the requirements of Lawrence Wang. "Local governments decide the life and death of enterprises." Li Guoxin said that after weighing the pros and cons, he had no choice but to report the data as required.
Li Guoxin not only lied about the data, but also mentioned in the tip-off letter that in July, 2022, after the loans guaranteed by Changle county government for the acquisition of Mustang expired one after another, Lawrence Wang did not renew the loan to read the car. When enterprises are in urgent need of loan renewal solutions, they never meet, ignore or talk, and are completely isolated from enterprises. This move of Changle government has also brought a chain reaction between the capital market and the upstream and downstream. At present, Redding enterprises are in a state of suspension of production. After learning about the relevant situation of the enterprise, Weifang City also sent a working group to Changle to coordinate and solve it, but it was still fruitless. In addition, Li Guoxin said: "Reading Auto sought external capital investment and obtained financing support of 3.2 billion yuan. However, the Changle county government has been reluctant to provide collateral renewal support for reading, which has greatly affected the confidence of investment institutions, and financing funds have not been put in place as agreed. "
Once the report letter was issued, it quickly triggered a heated discussion. Some netizens began to guess: "Is the founder's real name report true? This is forcing companies to wait for official investigations. " Another wave of netizens said: "If there is a problem, check the problem, but remain skeptical. Why does the government guarantee enterprises! "
Official response
Subsequently, "Weifang Publishing" WeChat official account published "Investigation of the Provincial and Municipal Joint Investigation Team on Reporting Wenwen Automobile Group by Real Name", saying: "In view of the fact that the founder of Wenwen Automobile Group reported the main person in charge of Weifang Changle County Committee by real name, Shandong Province has established a joint investigation team composed of relevant departments of provinces and cities to investigate and verify the situation in Changle County and deal with it according to the law."
65438+10.5, 65438+,beijing business today Today reporter found that all the related contents published by official social platforms of Yuewen Automobile have been deleted. In response to the progress of the incident, beijing business today reporter contacted Wenwen Automobile today, but as of press time, no reply has been received.
Push the tuyere for a way out
Although in Li Guoxin's tip-off, Reading is constantly developing and upgrading, but it is also facing great pressure in the whole new energy vehicle market.
It is understood that Yuewen Automobile was established in 2008 and is a low-speed electric vehicle head enterprise. The predecessor of Yuewen Automobile is Weifang Bidewen Electric Vehicle Co., Ltd., which started with electric bicycles. At that time, 200 1, the electric bicycle market was in its infancy, and Li Guoxin took advantage of its absence to quickly occupy the market. In 2008, Li Guoxin said: "Electric vehicles are our future development direction." Subsequently, reading brands came into being. Moreover, taking advantage of the bonus of the old scooter market, the sales of reading cars have been rising all the way. From 20 16 to 20 18, the sales volume of electric vehicles in Reading was 15, 2 10 and 287,000 respectively, making it a leading enterprise in this market.
However, from 2065438 to June 2008, 1 1, the Notice on Strengthening the Management of Low-speed Electric Vehicles issued by six national departments required all localities to clean up and rectify low-speed electric vehicles, clearly pointing out that it is strictly forbidden to increase the production capacity of low-speed electric vehicles and strengthen the standardized management of low-speed electric vehicles. In this regard, Li Guoxin has once again transformed itself, aiming at new energy vehicles.
In order to successfully enter the field of vehicle manufacturing, from 2065438 to April 2008, Reading Automobile acquired Shaanxi Qin Xing Automobile, obtained the production qualification of new energy commercial vehicles and special vehicles, and established the production base of Reading Qin Xing New Energy Automobile in Xianyang. 20 19, 1.09, Yuewen Automobile invested 145 billion yuan to acquire Sichuan Automobile Mustang, and obtained the production qualification of new energy vehicles, fuel passenger cars and buses. The success of the two acquisitions helped Reading solve the qualification problem of building a car.
In addition to the qualification of building a car, Li Guoxin also mentioned in the tip-off letter that Yuewen Automobile planned to set up a factory with an annual output of 60,000 new energy vehicles in Weifang Branch of Changle New Mustang Automobile. It is reported that as early as 2065438+June 2005, Li Guoxin had a plan for its future development. In the future, we will build a brand triangle through the three brands of Bidewen, Reading and Baoluda to meet the needs of high, middle and low-income people in the target market.
In April of 20021year, the "Mango" released by Wenwen Automobile was the turning point of Wenwen Automobile. The starting price range of this A00-class new energy vehicle is 29,800-54,900 yuan, which has set a sales record of 6,056 vehicles in a single month. 202 1, realizing 30,000 orders.
Sales decline "waiting for rice to cook"
Judging from reading the automobile plan, Li Guoxin is confident in the new energy automobile market, but it is not easy to break through. Yan Jinghui, a member of the china automobile dealers association Expert Committee, said that Wenwen Automobile entered the field of new energy vehicles through acquisition and factory building, which means that the products after production need strong product strength and stable sales performance to attract the attention of the capital market.
In fact, the new energy vehicle market has entered a stage of fierce competition. In addition to "Wei Xiaoli", traditional car companies and multinational car companies have also entered the market to compete for market share. Compared with the annual sales of 654.38+10,000 vehicles and the revenue of10 billion yuan, Reading's revenue of 2 billion yuan last year was not ideal.
Ding Lei mango electric vehicle
At the same time, after the mango model went on the market, it was also criticized by netizens, saying: "With the mini electric car, I am still doing my old job." Although it received 30,000 vehicles in 20021year, compared with Wuling Hong Guang MINI with an annual sales volume of 400,000 vehicles, Yuewen Automobile is far from its competitors. It is reported that even if the sales volume has a scale effect, the cost of building a car has brought a lot of profit pressure to Wuling Hong Guang MINI. Last year, due to cost pressure, the black cat and white cat models of Great Wall Motor's Euler brand were also exposed to stop taking orders.
In addition, Nezha and Lingpai, which once laid out the low-end electric vehicle market, are gradually attacking the high-end car market. Cui Dongshu, secretary-general of the Passenger Car Market Information Association, said: "While seeking large-scale delivery, the launch of mid-to high-end models can also provide more possibilities for car companies to make profits, which will also attract the capital market."
The early cost is high, and there is a certain gap between the late products and competitors. From the outside, reading needs more "new stories" such as technology, technology and products. In order to attract the capital market "blood transfusion".
According to the plan, Reading will launch a series of new models this year, including 1 seat, 2-seat and 3/4-seat cars, SUVs, MPVs and sports cars, and provide personalized products such as convertible version and five-seat version. But at present, the reading car is "waiting for the rice", which may be one of the reasons why the capital market has a wait-and-see attitude towards it. In addition, it is reported that Reading has been delaying the payment of dealers since June 65438+February last year. A car dealer in Reading said: "The factory stopped shipping in May 2022, but the store is still operating normally, but there is no car and no contract has been signed." An online "Statistical Table of Redding's Arrears to National Dealers" shows that more than 30 registered dealers have accumulated arrears of more than 20 million yuan.
Beijing business today reporter Liu Mengxiao