SAIC Audi new retail form Xia you Jia cheng branch
SAIC Audi Shanghai Expo Park City Store is located in the shopping center of Shanghai Expo Park, which is converted from the Expo Axis, a permanent building of the Expo. East and west are adjacent to China Art Palace, Expo Center, Expo Hotel, headquarters building of central enterprises and Expo Exhibition Hall, with unique geographical advantages.
There are also a number of new energy brand exhibition halls on the L 1 floor of Zone 4 of the Expo Park, such as the completion of SAIC Audi Expo Park City stores such as Xpeng Automobile, Fan Fei Automobile, Lan Tu Automobile and Chang 'an Deep Blue Automobile, which will add another scene to this source.
As a "new retail form" of SAIC- Audi, the design of SAIC- Audi Shanghai Expo City Store contains Audi's brand-new brand strategy and design language, presenting Audi style with minimalist technology and warm care. This place is not only used for traditional car display, but also belongs to the living space of Audi fans, an exclusive community with temperature and free friends, and a place to explore the future smart travel lifestyle. The design of the shop is based on the color with low saturation, which is elegant and quiet with a sense of advanced.
Committed to building a high-end travel life circle
As one of the oldest German automobile manufacturers and the first luxury automobile brand to enter China, Audi has been recognized by domestic consumers for its high technical level, quality standards, innovative ability and classic models, and has been a witness and promoter of China automobile market for more than 30 years.
202 1, 18, the grand opening of SAIC Audi Night with the theme of "enterprising into the future" marked the official appearance of SAIC Audi brand. As a brand-new partner of Audi brand in China, SAIC Audi always takes "customer demand" as the foundation and "enterprising" as the core, adheres to the concept of "customer first", innovates a new online and offline retail model, and strives to show the service quality of luxury brands in every detail of the user life cycle.
Under the brand-new business model, SAIC Audi's products will be sold at a national unified price. Consumers can complete the process of vehicle configuration selection and vehicle reservation online, and experience the online direct signing service of digital contracts. At the same time, SAIC Audi has also built a one-stop social and service platform-SAIC Audi App, which integrates experience, sharing and interaction, and established the "Shangaohui" fan club, which is committed to creating a high-quality social circle with feelings for users. To provide consumers with a product and service ecosystem with leading technology and covering the whole life cycle, and open a new chapter in luxury travel.
The product lineup of three high-end models continues to expand.
Up to now, SAIC Audi has put three high-end models on the market: A7L, a C+ class luxury performance executive car Q5 e-tron, which brings a pure electric travel experience with both performance and efficiency; Q6, this is a land plane known as the flagship Roadjet.
And they are the ceilings of the models put into production by global luxury brands in China. A7L is the ceiling of a car, Q5 e-tron is the ceiling of a pure electric platform, and Q6 is the ceiling of a 6/7-seat SUV. As Mr. Dusman, Chairman of the Management Committee and Director of Product Line of Audi Automobile Group Co., Ltd. said: With the arrival of SAIC Audi, we can bring more supporting products to consumers in China. Audi will continue to expand its product lineup in China to create a high-end travel experience for China consumers.
In his opening speech, Dr. Jia Mingyong, general manager of SAIC Audi's marketing business, said: "Shanghai is Audi's' return and re-departure' in China, and' Shanghai Expo Park' is another new' departure' of SAIC Audi in Shanghai. SAIC Audi will join hands with Shanghai Transportation Group to provide forward-looking technology products and high-end quality services for Shanghai upstarts, and strive for the future together! "
Editor's summary: The grand opening of SAIC- Audi Shanghai Expo Park City Store also indicates that Jiaoyun Group will contribute to the development of SAIC- Audi Automobile Group with higher standards and higher quality measures. I hope that both parties can work with all walks of life to continue to build and upgrade service templates under the new retail model, contribute new ideas to solve problems for the development of the automobile industry, and bring the ultimate travel experience to the user groups who are keen on exploring wonderful life.
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