2. Engage in the research, analysis and service of network marketing, evaluate keywords, prepare the optimization scheme of seo elements of web pages and be responsible for its implementation.
3. Exchange traffic, data or services between websites and third-party websites, or form strategic cooperation alliances to increase the traffic and popularity of websites.
4. Make the overall and phased promotion plan of the website, complete the phased promotion task, and be responsible for the comprehensive indicators such as the number of registered users, pv, pr, visits and brand promotion of the website.
5. Cooperate with all departments, especially the marketing department, have a deep understanding of the company's business and be responsible for increasing sales.
6. Adjust the optimization strategy based on the website data analysis. The main workflow of SEO: the first step of SEO work: understand the website business and lock the keywords.
It is important to know the business of the company and website. If you are not familiar with the company's business and products, you can't confirm how to choose the keywords of the website, and you can't do SEO. This is especially important for a new website and company. For example, your website has just been established. Suppose you sell mobile phones, did you target the keyword mobile phone at the beginning? Wrong, as we all know, it is difficult to put this word up, let alone rank first, and it will take a long time to get on the front page.
It is not good for a website to make irrelevant hot keywords stiffly. So be sure to choose a keyword that conforms to the positioning and direction of the website. Keyword locking and selection is the beginning of SEO work, and it is also the most important step to determine benefits. If you don't choose the right keywords, you won't be able to be targeted. According to personal experience, summarize the following points to choose keywords:
1. closely related to business/products.
2. Select a certain amount of search.
3. Don't blindly pursue the keyword SEO with traffic first. Step 2: Standardize your website. If we can start to integrate SEO factors during the construction period, it will save a lot of resources for the subsequent development. Now many companies' websites do it to a certain extent before they think of doing SEO. Website optimization is troublesome and restricted by various factors. Therefore, in the early stage of website construction or page construction, SEO personnel need to participate. Moreover, this process must be standardized in the future website design. At the same time, we should constantly study the changes of search engines and optimize the site in time. The third step of SEO work: site content improvement With the progress of search engine technology, "content is king" is more realistic. In addition to being as original as possible, the content needs to be properly integrated with the corresponding keywords, including title keywords, Meta keywords, header keywords, text content, Alt keywords and so on. The enrichment of content is ultimately to meet the needs of customers, not the identification of search engines. Please be sure to note that any content that plays an important role for customers will be liked by search engines, while pages specially made for search engines may not be recognized by users, and may be abandoned by search engines over time. Such as keyword stacking. The fourth step of SEO work: external links It has always been considered very important to establish external links. According to the algorithm of Google PR, each external link is a vote, and the more relevant external links, the greater the weight of the website. The establishment of external links is becoming more and more important in SEO, including submitting items to search engines, exchanging friendly links with other sites or buying paid links, etc. The relationship here is very important. Links must be relevant and long-term, otherwise it will be easy. Step 5: There are many web analysis tools combined with website data analysis. It is recommended to use the free Google Analytics network analysis tool. SEO is not just about bringing traffic. Whether the flow rate is converted and effective needs our careful study and analysis. As a professional SEO personnel, you need to be responsible for ranking and traffic, but also for the quality of traffic and the final sales. Here, it is very important to combine SEO with web analysis. According to the KPI set by web analytics tools and its own business characteristics, we can test the effectiveness of SEO, monitor whether the keywords are correct and effective, and adjust the strategy and direction of SEO in time through this data analysis. The sixth step of SEO work: be stronger and bigger, from point to point. As mentioned just now, it is difficult to start with words with high traffic from the beginning. Now it's time to solve this problem. The strategy adopted is to be stronger and bigger, from point to surface, and to surround the text from the long tail. The meaning is very simple, that is, strengthen the share of a product line, make your website bigger, create different pages for your website, match these pages according to different long-tail words, and try to occupy the ranking of long-tail words. From point to surface, from the occupation of long tail words on each page to the promotion of common words on the main station, all of them were caught. So when you do SEO, you don't have to push the homepage to the dead. The collocation of each page is to match your business, products, market demand and long tail words. This is a richer and more effective way.