It is understood that this personnel adjustment, FAW Group will transfer more than 20 people from FAW-Volkswagen to enter the Hongqi brand, and the secondment time is 3 years. The adjustment will be implemented as soon as the middle of this month. These employees are all high-end talents in various departments of FAW-Volkswagen, and some of them are even Audi brands. In this regard, some Audi dealers told reporters that Xu Liuping had previously proposed to make Hongqi brand "the first and only luxury brand in China", so seconding talents from the public will naturally accelerate the construction of Hongqi in production, R&D, sales and marketing.

However, some people close to FAW Group told reporters that the secondment of personnel is mainly based on marketing, but what Hongqi really lacks at present is talents in research and development. He mentioned that as early as 20 12, Ge, then the executive deputy general manager of FAW-Volkswagen Audi Sales Division, and then the general manager of FAW Car Sales Co., Ltd., "exchanged positions", which was regarded as a joint venture company feeding back its own brands in talent and management, but the final effect was not good.

This also shows that in the absence of marketable products, simply adjusting the personnel at the sales level may not work. In his view, "FAW Group's R&D capability is still relatively strong, but it has not cooperated with its subsidiaries". This also led the subsidiaries to form their own arrays. "The R&D ability of the subsidiary that really contacts and faces the market is weak, and the R&D of the group is out of touch with the market." Some analysts who did not want to be named revealed to reporters that there is no direct connection between FAW Technology Center and FAW Car Products Department in organizational structure. The former mainly comes from Volkswagen and Toyota, while the latter comes from Mazda. The two different technical styles did not form a unified technical process, which increased internal friction and cost pressure.

"At present, FAW has not received the first-line market feedback about R&D," he said. The ideal state is the unification of market research, R&D and manufacturing, and the effective cooperation of all departments. According to the market demand, R&D Center will export technologies and products for various brands in the fastest and most cost-saving way.