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What should entrepreneurs pay attention to when telling stories?
Yesterday, we talked about overcoming fear and starting to write stories.

So let's take a look at the story first.

A story is not a thing, but a process that connects you and me.

Suppose one day, your colleague sits opposite you and says, "I brushed my teeth today."

You think he's going to tell a story, just stare at him. When he's finished, you might think, so what? what are you trying to say?

At this time, your colleague will polish his story a little, add fuel to the fire and say, "This toothpaste I bought today is really great. My mouth has never been so refreshing. "

Then you'll wonder what this has to do with me. Are you going to tell me such a boring thing? Or do you want me to pay for losing toothpaste?

Because it doesn't resonate with you emotionally at all, his story didn't touch you. So the story we need is something that moves us.

A good story is like a love experience. You have no time to think about it. How do I feel about this man? Do I like him?

A strong subjective impression has overwhelmed your reason. Your heart is concerned about him, and your mind can't stand your own control.

Good stories all trigger the same psychological process. It's a very complicated chemical reaction that goes straight to your heart. Whether you like it or not, you will have your own response.

Now, let's watch it again. If it's still that colleague, he comes panting and says to you, "I just met a robber in the elevator."

You will definitely respond to his words and have an emotional resonance, and you will definitely not ask such questions. What do you mean by saying that?

From his point of view, the story becomes thrilling, dramatic and very credible.

No one wants to interrupt him or say, "Oh, don't be poor."

As long as you hear that sentence, you will naturally wait for him to tell a story.

The difference between the above two examples is that the plot is the process of the story. Why are you not interested in the first story at all, but have a strong resonance with the second story? This is the process of the story.

In fact, we all have stories in our daily life, and everyone has their own stories, so the benefits of telling stories are here. To survive in reality, you must have all kinds of skills, and storytelling skills are also part of the progress of life.

For example, if you want to make a living in a busy city, you must know how to play the piano or draw pictures for others.

Besides, you should know how to take action to protect your own interests.

This principle is not only used in your daily life to maintain your interpersonal relationship, but also means that you have the same social skills and knowledge, so if you can tell stories, you have everything you need.

So there are both good and bad sides. On the bright side, you can master your life by telling stories and make full use of the life materials you have. The downside is that the story is well-known worldly wisdom. You said it, and he said it, which is nothing special.

So when you are sure of your story, you may feel that you are not too close to yourself in the process of telling it, so you will feel that the story goes like this, your personal feelings are too strong, and you feel that creating a story is just like real life, and it is no big deal. But telling stories like real life cannot be equated with real life itself.

Story creation is a special kind of memory. This is a special way to capture real life on paper. Although the story gives people a sense of reality, it is different from reality. You can't knock a piece from the vivid color and paste it on paper. This will not work.

The reason is that the fictional story is condensed. The reality that is concentrated, expanded and strengthened is the essence of reality. Even if we put all the real life together, there is no way to capture it. But a fictional story is ok, so as an author, you have to create it, not copy and paste it, so you already have some material for the story, but how do you use it properly? This is the technology we will learn.