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New measures will be taken to regulate the Shenzhen property market, and changes in house prices must be supervised and a price guidance mechanism established.
Following the July 15 heavy property market regulation policy, Shenzhen once again took measures from the supervision and management of real estate market activities to achieve the goal of stabilizing housing prices and expectations.

On September 17, Shenzhen Municipal Bureau of Justice publicly solicited opinions on the Measures for the Supervision of Shenzhen Real Estate Market (Revised Draft for Comment) (hereinafter referred to as the Draft for Comment).

The main contents of the "Opinion Draft" include: in the second-hand housing transaction, clearly improve the real estate market price supervision mechanism and establish the existing commercial housing price guidance system; In terms of housing leasing, it is required to strengthen the management of rental houses, implement real-name leasing and establish a leasing supervision system.

With the rapid development of the real estate market in Shenzhen, the previous relevant measures can no longer meet the needs of market supervision. Moreover, under the background of insisting on "no speculation in housing", Shenzhen needs to explore a set of effective measures in market monitoring, price supervision and guidance, and market information disclosure, in addition to using supply-side and demand-side regulation and other means.

The Shenzhen Municipal Bureau of Justice mentioned in the drafting instructions of the opinion draft that this revision will fill the gap in the supervision of the real estate market, improve the supervision system of the real estate market, and continuously improve the level of legalization of the supervision of the real estate market in Shenzhen.

Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that the "Opinion Draft" has made relevant provisions on land transactions, housing transactions, price control and leasing markets, especially the price supervision content is more detailed, which is the need of follow-up market participants. Places to pay attention to.

The "change" of house prices must be supervised.

From last year to this year, Shenzhen's real estate market, such as holding a group to speculate on housing prices, has appeared more than once.

20 19 12, Shenzhen Housing and Construction Bureau issued a notice saying that the online signing procedures for some second-hand houses in residential areas with malicious speculation were suspended, not only because the increase was significantly higher than the recent market transaction price, but also because some owners maliciously colluded to raise the listing price collectively, which seriously damaged the interests of buyers.

In May this year, some media reported that the listing prices of Tata Apartment in Bao 'an District, Hongrongyuan Fang Yi Center in Longhua District, Jinhengli Capital and some second-hand houses in the Xinghe Dandi were inflated. On May 22nd, Shenzhen Housing and Urban-Rural Development Bureau and Baoan District Housing and Urban-Rural Development Bureau conducted on-site inspections on real estate agencies around Tata Apartment and Hongrongyuan Fang Yi Center, and some listed houses with prices significantly higher than the recent real transaction price were all removed from the shelves.

In addition to selling to make a profit, what is the logic of hanging high prices? According to an internal information obtained by the reporter from Shenzhen Real Estate Agency Association in April this year, according to the feedback from leading enterprises in the industry, some owners (even joint owners) in the city have substantially raised the quotation of their houses, with a view to cashing in at a high level through operating mortgage loans (the interest rate of operating loans is lower than that of mortgage interest rates) or transferring mortgages.

At the beginning of this year, Wang Feng, director of Shenzhen Real Estate Research Center, pointed out that in stabilizing housing prices, we should explore the establishment of a real estate guiding price mechanism for second-hand housing in Shenzhen.

This "Opinion Draft" proposes that the municipal competent department and the market supervision department should establish a real estate transaction price monitoring system, and take necessary measures in time to stabilize the real estate transaction price level according to the abnormal fluctuation of real estate transaction price.

If the transaction price of commercial housing in some areas and projects is abnormal, the Shenzhen competent department may, jointly with relevant departments such as market supervision, take measures such as interviews, written reports, risk warnings, and suspension of business development for relevant real estate enterprises, brokerage and valuation agencies, and housing leasing enterprises.

For second-hand housing transactions, the "Opinion Draft" pointed out that the municipal competent department established a reasonable price guidance mechanism and regularly released the reasonable transaction price of commercial housing projects in the city. For the stock commodity housing projects with high social concern and large price fluctuation, the municipal competent department shall timely release the reasonable transaction price and guide the rational market transaction.

The rent of house lease is also included in the scope of guidance. The "Opinion Draft" proposes that the municipal competent department should establish a housing rental reference price release system and regularly publish the rental reference prices of different regions and different types of houses.

Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that the core of the opinion draft is the price policy, especially the "change" of housing prices, the guidance of second-hand housing prices, and the announcement of rent reference prices. , and clearly defined the supervision object and handling method, which shows that the follow-up supervision will be more comprehensive.

Multi-pronged approach, second-hand housing cooling

Since the beginning of this year, there has been another round of hot market in the second-hand housing market in Shenzhen. According to the National Bureau of Statistics' Sales Price Index of Second-hand Houses in 70 Large and Medium-sized Cities, the price of second-hand houses in Shenzhen increased by 14.3% year-on-year, much higher than the increase in the same period in Beishangguang.

Volume is also at a high level. According to the data of Shenzhen Real Estate Information Network, despite the epidemic, 44,000 sets of second-hand houses were sold in Shenzhen in the first half of the year, up 4 1.20% year-on-year.

Some people in the real estate industry in Shenzhen said that this round of hot market was unexpected, which is also the reason why the government took control in July 15.

The regulatory measures known as the "New Deep Eight Articles" involve raising the threshold for buying houses, adjusting the tax on luxury houses, and cracking down on fake divorce purchases. One of the most "harsh" provisions is that deep households and adult single (including divorced) families must have settled in this city for three years, and can provide proof that they have paid personal income tax or social insurance in this city for 36 months or more before the date of purchase.

At the end of August, Lu Hua, Chairman of the Board of Directors of Shenzhen Holdings, said that according to the company's observation, about 20% to 30% of potential owners lost the qualification to buy houses at the interim results conference of Shenzhen Holdings, a listing platform of Shenzhen local state-owned enterprise Shenye Group.

Second-hand housing transactions in Shenzhen have cooled rapidly. He Qianru, director of Midland Property National Research Center, said that with July 15 as the dividing line, the actual transaction in the second half of the month fell by more than 50% compared with the first half.

According to the data of Shenzhen Zhongyuan Real Estate Research Center, from the transfer situation, the number of second-hand residential transactions in Shenzhen in August was 1 1322 sets, down15.6% from the previous month; The transaction area was 975,000 square meters, down 15.0% from the previous month. Due to the time difference between the transfer transaction and the real-time transaction, the housing transfer in August mainly came from the transaction in the first two months, so although the number of transfer sets decreased, it was still high.

Q Wang Fang data shows that as of September 6, the transaction volume of second-hand houses in Shenzhen fell for three consecutive weeks, and fell 40% from the peak on the Sunday of September 6.

The "New and Deep Eight Articles" are mainly aimed at demand-side regulation, but in fact, in the implementation rules, the Shenzhen Housing and Construction Bureau put forward three measures for the supervision of second-hand housing prices: regularly publishing the reasonable transaction prices of hot spots and hot real estate second-hand houses; Intermediaries shall not accept and publish information that the listing price is obviously higher than the reasonable transaction price of real estate; Intermediaries in the city submit relevant information such as the transaction price of second-hand commodity housing to the Municipal Housing Construction Bureau every month.

Yan Yuejin said that the standardized management of prices has a positive effect on the stability of the second-hand housing market. Follow-up other cities in China should also learn from the Shenzhen model, guide the price of second-hand houses, and standardize market transactions and pricing.