Wang Jianlin, a household name, is one of the top ten richest people in China. What is his entrepreneurial experience? The following information about Wang Jianlin's first entrepreneurial journey is collected for your reference, hoping to help friends in need.
On Wanda's map, we can see huge industrial clusters: real estate development (assets are valued more than assets), film industry chain (cinema lines, investment and distribution), tourism industry chain (hotels, travel agencies), high-tech cultural industry chain (show, movie park, animation), consumer industry chain (department stores, ktv, yachts, children's amusement) and sports industry (Atletico Fang Ying Club). Among these industrial clusters, there are already two world firsts: commercial real estate and cinema lines, and several China firsts.
There is no white wealth in the world. Let's talk about the success of the richest man today.
Abandon politics and go into business. If you are sure, you must try.
Influenced by his family, 15-year-old Wang Jianlin came to the northeast from Sichuan and joined the army. At the age of 28, he became a formal league cadre. 1987, Wang Jianlin bid farewell to his military life for 18 years in response to the national call for "one million disarmament". After job-hopping, Wang Jianlin came to Xigang District Government of Dalian as the office director. But soon, Wang Jianlin, who thought his career was boundless, abandoned politics and went to sea, and founded Dalian Wanda Group Co., Ltd. by taking the opportunity of enterprise restructuring.
After entering the real estate circle, Wanda's first bucket of gold was the renovation of the shanty town in the north gate of Dalian Municipal Government. This is a somewhat helpless move. As a private enterprise, Wanda couldn't get the quota needed for real estate development projects at that time, so it could only undertake the unpopular project of old city reconstruction. Wang Jianlin made a bold attempt, aluminum alloy windows, security doors, changing the hall and setting up toilets. These now seem to be pioneering "pediatrics". Wanda earned nearly 10 million yuan in this project, and more importantly, it broke a new path and became the first enterprise in China to rebuild the old city, with a rapidly expanding scale.
It is not reckless to dare to take risks and try. Wang Jianlin defines the difference between the two: "If you dare to think and try, you must try and not be afraid of failure, and you are busy suggesting that there is no purpose to drive away." A good look is to grasp the general direction.
Opportunity hunter, the era of accurate card position
Wang Jianlin, who is not afraid of officialdom and is free to communicate, has a natural courtyard temperament and a personality that must be achieved. This kind of Wang Jianlin is quite mysterious. In the eyes of many people, Wanda, which is favored by the government, seems to have withdrawn from the market competition. Wang Jianlin's father is a provincial official, plus 18' s military career and state-owned enterprise experience after switching jobs, which makes Wang Jianlin well versed in the government. His enthusiasm for major policies, industry trends and development hotspots has always been far beyond that of ordinary Chinese businessmen. He is the best opportunity hunter of this era and discovered the thickest snow-the lucrative real estate industry; The longest slope-several important opportunities for urbanization and consumption prosperity. Wanda's success is not only due to the success of its products, but also because it can accurately capture the times.
Many developers' understanding of commercial real estate so far is to collect rent from holding property, which is much worse than Wanda. Wanda's commercial real estate is not just a rental property, but a product that changes the function and structure of the city. Wanda plaza is sought after by mayors because it has the ability to turn urban non-center into center and is an incubator of local government achievements.
Borrowing from the east wind, enterprises should follow suit.
"To be a business, you must follow the trend and don't move against the trend." Wang Jianlin Shi Ru said. He is good at taking advantage of the situation. In 2002, Wanda tried to transform into commercial real estate, and the first thing that came to mind was cooperation with Fortune 500 companies. In order to persuade Wal-Mart, he personally visited the relevant person in charge several times, but he was not allowed in. Later, through the matchmaking of government officials, cooperation was finally reached. In the initial expansion of Wanda, Wanda, a small company standing with the world's top 500 companies, increased its bargaining chip with the government for land acquisition.
Now that the host and guest have moved, Wal-Mart has to make an appointment several times in advance to visit Wang Jianlin. During the rapid expansion period after 2008, Wanda applied the government's potential energy to the extreme; The acquisition of AMC borrowed the east wind of the cultural industry fever. "Be close to the government and stay away from politics" is Wang Jianlin's famous saying. He believes that Wanda has achieved beyond development because it can do things that "state-owned enterprises can't do and private enterprises can't do". Wang Jianlin once gave lectures to many state-owned enterprise leaders in a state-owned enterprise training bureau. He said in class: "Today's private enterprises are not the past. If there are a group of enterprises with a scale of 50 billion and hundreds of billions in the future, private enterprises can also become bigger, and state-owned enterprises will be completely hopeless. "
Behind the scenery, the unknown chaos in the past
We only see the scenery of Wang Jianlin as the richest man now, but we don't know his embarrassing past.
At the beginning of Wang Jianlin's business, he once took over a semi-finished project from the government, but after signing the contract, he suddenly encountered a nationwide "rectification" and the loan became very difficult. In order to start this project, Wang Jianlin needs a loan of 20 million yuan. At that time, there was land as collateral, and the procedures were perfect, but I found dozens of banks, and none of them were willing to lend it to him. This project can be said to make Wang Jianlin regret it. In order to solve this problem, Wang Jianlin couldn't sleep for nine days in Kuya for a while. No matter taking medicine or injection, it has no effect, so that the whole person begins to be in a trance in the later period. On the morning of the tenth day, Wang Jianlin was unconscious during the meeting and was rushed to a large hospital in the background for treatment. If doctors in Beijing hadn't treated it properly, there wouldn't be Wanda now, and there may still be many patients in mental hospitals.
In addition, Wang Jianlin also "hit the rocks" when he devoted himself to commercial real estate. In 2000, while Vanke Real Estate withdrew from commercial real estate by subtraction, Wang Jianlin began to devote himself to commercial real estate. However, because he didn't understand the planning and design, he built a building and sold all the shops at the bottom. The people who bought the shops didn't manage well, so he sued Wanda. So Wang Jianlin became the defendant 222 times in three years. Although he only lost two lawsuits, the whole company was still struggling to cope.
Later, Wang Jianli studied a method in innovation: he proposed a model called urban complex. To be a business center, there may be office buildings, commercial streets in the city and some apartments next to the business center. Sell these apartments and office buildings, there will be cash flow. From then on, Wanda began to move towards the broad road.
In 2004, commercial real estate encountered macro-control, and the state listed shopping centers as one of the seven industries that restricted their development. Due to the difficulties in business development and the pressure of public opinion, many people advised Wang Jianlin to quit, but they were all rejected by this "tough guy" who used to be a soldier. Wang Jianlin said that there is no hurdle in life, and everyone has a chance to succeed. First of all, you should study what is different from others and be innovative. In addition, the more important quality is to have a persistent spirit, not afraid of failure and perseverance. Looking back on Wang Jianlin's family history, we can sum up three experiences.
1. Dare to try. This is the most important part of Wang Jianlin's success. As he often mentioned, "Tsinghua Peking University is not as bold as them". If you bravely take the first step to try, the chance of success is 50%, but if you don't try, the chance of success can only be 0.
2. Innovation and change. If you want to succeed continuously, you must innovate constantly. If you only do what others have done and follow the path others have taken, you can't be more successful than others.
3. stick to it. It is not enough to have courage and innovation, because all innovations may face failure. Innovation is a process that needs continuous improvement, and we can't give up easily after one or several failures. If you think your choice and direction are right, you must stick to it.
As the saying goes, the stage is as big as the heart. Although failed entrepreneurs often account for the vast majority, there are still a few successful entrepreneurs who inspire us to become one of those few. Dreams are always there. What if they come true?
Brief introduction of Wang Jianlin
Wang Jianlin, male, Han nationality, 1954/kloc-0 was born in Cangxi County, Sichuan Province on October 24th, enlisted in the army in 1970, and changed jobs in 1986. He graduated from Liaoning University. He used to be the director of the office of Xigang District People's Government in Dalian and the chairman of Dalian Wanda Group Co., Ltd., and was the richest man in Beijing for eight consecutive years.
He also serves as the vice chairman of APEC China Industrial and Commercial Council, China Private Chamber of Commerce, china enterprise confederation and China Entrepreneurs Association, China Business Federation and china charity federation.
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