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The Development Course of Kia
Kia Motors was founded in 1944 and 65438+February, formerly known as Gyeongsang Precision Industry, located in Yongdengpu District of Seoul, and moved to Busan during the Korean War. At first, it was a small factory that made bicycle parts by hand. 1March, 952, the first bicycle in Korea was manufactured, and the company was renamed Kia Industries. 196 1 year1October, KIA manufactured the C- 100 motorcycle, and the motorcycle industry in Korea was born. 1962 A minivan K360 also appeared. Since then, Kia has embarked on the road of automobile manufacturing. The production of three-wheeled vehicles continued until 1973, with a total sales volume of 25,000 vehicles. Motorcycle production continues 198 1.

197 1 KIA service company was established, and began to provide protection for three-wheeled trucks that have been sold in large quantities, and intends to develop four-wheeled vehicles. After all, this is the only way for the company to grow and develop. In the same year, KIA launched Titan, a wagon. Due to the rapid economic development in Korea at that time, this light multi-purpose truck was very popular with some small companies and self-employed people who just started their businesses, and their sales volume increased rapidly. Titan brand station wagons can be seen everywhere in Korea, and Titan has become a common name representing almost all trucks.

1973, KIA produced the first gasoline engine in Korea, 1974, 10, KIA produced the first passenger car Brisa equipped with gasoline engine in Korea. Since then, Kia has followed the development direction of the world's car factories and set foot in the highly competitive automobile market. Brisa has also become the first car exported to South Korea and the Middle East. 1976, KIA merged with Asian car factories and produced the first diesel engine in Korea in 1978.

However, due to various reasons, there were still obvious defects in the cars produced by Kia at that time, and there were problems in the development and design of new models. The company decided to learn from the successful experience of foreign travel models first. So in 1979, KIA copied the French Peugeot 604 car and assembled the Italian Fiat 132 car. For the long-term development of the company, 1984, KIA R&; Center D was formally established, shouldering the technical research and new product development and design tasks of Kia Motors, laying a solid foundation for Kia's future rich and perfect vehicle system and advanced technical content, and at the same time strengthening Kia's determination to "go its own way".

198 1 year, KIA was designated as a van manufacturer by the Korean government, thus forming a production system for cars, trucks and station wagons. 1In July, 1986, Kia Motors signed a property rights cooperation agreement with Ford Motor Company of the United States, giving 0/0% of the equity of Kia Motors/kloc-0 to Ford Motor Company. In addition, 8% of the shares of Kia Motors are owned by Mazda and 2% by Ito, so international multinational companies hold 20% of the shares of Kia Motors.

Partnership is an important part of Kia Maple Leaf Project, which is the code name of Kia's ambitious plan to develop overseas business. Due to this project, Pride, a mini-car developed in cooperation with Ford and Mazda Motor Company for four and a half years, was launched on June 1987. 1988, rhinoceros and trade van leave the factory, indicating that the company still attaches great importance to truck production while vigorously developing cars. 1989 In July, Kia set up a research institute in Tokyo, and four months later, the Kia Economic Research Center was also announced.

In the 1990s, Kia experienced a major change. 1in March, 990, the company was officially renamed Kia Motors, and then the factory in Yashan Bay was completed. Later, Potentia, Sephina, Sportage and other models appeared one after another, and Kia entered the golden age of development. Kia established Kia Morse USA Company, an American subsidiary, in 1992, and started its operation in Europe with the launch of Sefia passenger car in 1993. Kia automobile products are exported to all parts of the world with cheap advantages. 196, KIA sold 458,000 vehicles and exported 252,000 vehicles, accounting for 55% of the export volume.

During the period of 1994, KIA Company celebrated its 50th birthday, but there were problems in its operation and its development prospects were worrying. Kia's sales performance in China and North America, the two largest markets, has been declining. Kia R&; Due to financial problems, Center D also had to be closed. 1996, KIA decided to purchase the production right of Elan, a small convertible sports car of British Lotus Company, and KIA modified the car by itself to adapt to the relative customer base. It's a pity that this beautiful car ran aground before it produced a few cars.

1997 during the boom, 26 automobile import companies and 28 subsidiaries were established in Europe alone, involving metallurgy, construction and other fields. Rapid expansion leads to high debts of enterprises, and once the external economic turmoil, it immediately leads to a sharp decline in the operating state of enterprises. 197 The Asian financial turmoil triggered the Korean financial crisis, which made Kia Motors lose its repayment ability. Kia Motors entered a state of liquidation. After it was on the verge of bankruptcy, the South Korean government came forward and ordered Hyundai to acquire Kia Motors. 1998, Kia Motors signed an equity transfer agreement with Hyundai Motor Company, the largest automobile company in Korea, and in 2000, Hyundai Kia Motors Group was established together with Hyundai Motor Company ... The group includes Hyundai Motor, Kia Motors and modern parts suppliers, as well as 19 core enterprises related to the group industry. In the market, Kia and Hyundai operate independently as two companies.

After injecting new capital and management methods, Kia has changed its original mature image, and the company is developing in a younger and more dynamic direction. The release of Rio model 1999, Sportage's participation in the 200 1 Paris-Dakar Rally and the establishment of Kia Tiger baseball team mark the new atmosphere of Kia Motors, and the models of Yuanchang, Carnival and Souranto give Kia new vitality. Kia produced the10 millionth car in 2002. In 2004, the Kia Slovakia factory started construction, and in 2006, it was announced to build a production line in the United States. In 2007, Hyundai-Kia Motors Group became the fifth largest automobile production group in the world.

On February 8, 2007, 65438, the second factory of Dongfeng Da Yue Kia, which received much attention, was officially put into operation in Yancheng, Jiangsu. The second factory is located in Yancheng Economic and Technological Development Zone, Jiangsu Province, with a total construction area of 300,000 square meters, a designed total production capacity of 300,000 vehicles and a planned total investment of about 6.8 billion yuan. The whole factory is equipped with complete vehicle production facilities such as stamping, welding, painting, assembly and engine workshop. It is estimated that by 20 10, the total production capacity of Dongfeng Da Yue Kia will reach 430,000 vehicles (300,000 vehicles in the first factory10 and 300,000 vehicles in the second factory), making it a modern comprehensive passenger car manufacturer with seven models and occupying 4% of the passenger car market in China.

On June 28th, 2005, the second factory of Dongfeng Da Yue Kia officially laid the foundation stone in Yancheng, which became a milestone in the history of enterprise development, and thus opened the way for the orderly construction of the second factory. In March 2007 1, the engine workshop of No.2 Factory took the lead in mass production; On April 15, No.2 Factory entered the production stage for the first time; On February 8, 65438, the second factory was officially put into production. Along the way, we have witnessed its exciting growth step by step and are looking forward to its infinite prospects.

As a first-class modern automobile factory in China, the production line of Dongfeng Da Yue Kia No.2 Factory has adopted the most advanced flexible production mode in the world, which can mix and match many models on one production line. At the same time, the automation rate of the workshops in the second factory is very high, and the computer system will be widely used. Except for individual jobs, manual operation is basically adopted. In addition, the production line equipment of the second factory is all purchased through international bidding, which ensures the advanced production technology while considering the cost control factors. The reasonable layout of facilities between workshops and in each workshop also makes the No.2 Factory a more humanized factory with a harmonious environment.

Chronology of major events

The company was founded in 1944, formerly known as "Korea Jingcheng Precision Industry".

195 1 year, the company was officially named "KIA Industry" and produced the first bicycle in Korea.

1957 produced the first C- 100 scooter in Korea. And set up a branch in Shixing, South Korea.

The first C-/KOOC-0/80 motorcycle in Korea was produced in/KOOC-0/96/KOOC-0/.

1962 produces the first K-360 truck in Korea.

1973, the first Sohari factory in Korea with complete automobile production equipment was established, which created the domestic internal combustion engine production field.

The first gasoline engine in Korea was born in Kia.

South Korea's first passenger car Brisa B- 1000 was born.

1984 KIA R&D Center (R&; D) established

1990 company changed its name to "KIA Automobile Co., Ltd."

199 1 year Sefia and Sportage compact SUVs (sport utility vehicles) appeared at Tokyo Auto Show.

1992, the American subsidiary Kia Motors USA was established, and Safiya was listed in overseas markets.

1993 With the entry of Sefia passenger cars into the European market, the Sportage compact SUV was launched.

1994 KIA buses, commercial vehicles and electric vehicles have passed the ISO900 1 quality certification system. Its small cars and trucks have entered the markets of Latin America, the Middle East, Africa, France, Germany and Italy.

1997 Sportage compact SUV was rated as "Best Overall Value of the Year" and "Best 4WD Buy" by many American automobile magazines.

1999 Hyundai-Kia Motors Group was established and began to produce Sedona) MPV, with five regions all over the world.

In 2000, Sportage compact SUV completed the Paris-Dakar Rally and won the Baja Cup 2000 Rally.

Magentis(Optima) medium-sized cars started production.

Carnival (sedona) 200 1 listed.

Souranto medium-sized SUV was officially launched in 2002.

Dongfeng Da Yue Kia was established and put into production.

Kia Motors has produced a total of 65,438+1100 million vehicles and won the Best Service Enterprise Award in Korea.

In 2003, Opirus, a large high-end car, went on the market.

Obtained ISO 1400 1 environmental protection certification, and won a $5 billion export award.

Launching ceremony of Slovakia factory in 2004

Develop new CI of enterprises

Signing ceremony of investing in the construction of the second factory in China

In 2005, the brand-new Rio went on the market.

Hyundai Kia Motors Group has established an environmental technology research and development center in South Korea.

The new R&D center of Hyundai-Kia American Technology Co., Ltd. opened.

Kia Motors has exported 5 million cars.

In 2006, the brand-new luxury MPV-VQ(Sedona) was unveiled at the Geneva Motor Show.

Announced plans to build Kia's first American manufacturing plant in West Point, Georgia.

The brand-new Le Jia Cullen (Rondo) is on the market.

Kia Motors has an annual output of 65,438+0,270,577 vehicles.

In 2007, Kia Slovakia factory opened.

Picanto start

Pro-cee, a three-door hatchback, made its debut at Frankfurt Motor Show.

Kia has produced 65,438+0,352,894 vehicles (including production in South Korea, China and Slovakia).

The global sales volume and output of Hyundai-Kia Motors are 3961629,000 and 3987,267,000 respectively, ranking fifth among global vehicle manufacturers.