In order to ensure the orderly and effective development of things or work, it is usually necessary to prepare a plan in advance, which is a highly operational written plan. So how should we make a plan? The following are five publicity programs I collected for you, hoping to help you.
Chapter 1 planning of publicity plan In order to strengthen the information publicity work of our school, fully show the educational and teaching achievements of our school to the society, and continuously enhance the visibility of our school, the publicity and reporting work plan of our school is formulated.
I. Guiding ideology
Under the guidance of the relevant documents at the higher level and the spirit of the meeting, we will serve the school education and teaching center, promote school quality education, build a responsible and high-quality information propaganda team, improve the reward and punishment incentive system, publicize the school in an all-round way, create a new situation in school information propaganda work, strive to enhance the school's popularity, and promote the healthy, harmonious and rapid development of school education.
Second, the information publicity work leading group
Team leader: Z (Executive Vice President)
Vice principals: Z (vice principal), Z (vice principal), Z (assistant principal), Z.
Members: Z and publicity officers of all grades.
Third, division of labor and responsibilities
Office: responsible for the publicity of the school's characteristics, important festivals, activities, conferences, campus cultural construction and the overall work of the school, unify the external publicity caliber, receive visiting media, and specifically do a good job in the audit and evaluation of the publicity and information submission work of the school's offices and grades.
Z: Responsible for the overall coordination and supervision of information publicity.
Z: I have the right to upload, mainly responsible for the media (newspaper once a month) and uploading the "notice" and "parents' voice" columns of the campus network.
Z: I have the permission to upload, and I am mainly responsible for school news. Requirements for all uploaders: the published news text should have the name of the editor and the name of the reviewer, and the photos should have a description (time, name, content).
General office: responsible for logistics management and service guarantee publicity.
Z: Responsible for collecting general information and giving it to Zeng. The content is placed in the "Life Dynamics" column of the campus network. Tan, deputy director, is responsible for reviewing manuscripts and updating at least two news items every week.
Teaching department: responsible for school education and teaching publicity, teacher management, curriculum reform, enrollment and other work; Responsible for propaganda and scientific research, school-based curriculum and teaching reform.
Z: It has the permission to upload, and is responsible for collecting news about teaching in various disciplines, organizing winners' groups and individuals to take photos for the record, uploading news of "Teaching Research" column on the campus network, and updating at least two news items every week. Vice President Z, Assistant President Z, Vice President Z, Vice President Z and Vice President Z are responsible for reviewing manuscripts.
Student Affairs Office: responsible for the propaganda of students' ideological and political education, the management of class teachers, the construction of class culture, safety management and spiritual civilization.
Z, with uploading authority, is mainly responsible for uploading news of the campus network, such as "Life Dynamics", "Campus Activities", "Student Home" and "Psychological Navigation"; Responsible for the management of the school publicity window. Each column is updated with at least 2 news articles every week, and vice president Z, director Z, deputy director Z, deputy director Z and secretary Z are responsible for reviewing the manuscript.
Sports Art: Z, responsible for news gathering of sports and art subjects, and assisting Mr. Z in website technology. Z assists Mr. Z in the design of publicity, which will be reviewed by Deputy Director Z.
Life Department: responsible for publicizing the management of resident students, dormitories and infirmary.
Z: Responsible for the news collection of the Ministry of Life. Update at least two news items every week, and submit them to Z. The content is put in the "Life Dynamics" column of the campus network, which will be reviewed by Deputy Director Z. ..
Education company: Z, which has uploading authority, is mainly responsible for the management of the campus network, and is responsible for uploading the columns of "educating people" (twice a week) and "school newspaper" (once every two months) on the campus network;
Grade one: Z: responsible for news gathering of this grade, one article a week, submitted to Z and uploaded to "Student House".
Grade two: Z: responsible for news gathering of this grade, one article a week, submitted to Z and uploaded to "Student House".
Grade three: Z: responsible for news gathering of this grade, one article a week, and submit it to Z for uploading to "Student House".
Grade one: Z: responsible for news gathering of this grade, one article a week, submitted to Z and uploaded to "Student House".
Senior two: Z: responsible for news gathering of this grade, one article a week, submitted to Z and uploaded to "Student House".
Senior three: Z: responsible for news gathering in this grade, one article a week, and submit it to Z to upload "Student's Home"; Responsible for trade unions and school affairs publicity, school affairs publicity and other work.
The above news was reviewed by director Z and deputy director Z of the Political and Educational Affairs Office.
Four, the implementation of information submitted, published evaluation and reward system.
1, the mandatory index of information submitted by the school must be completed;
2. Evaluation method: the factual information of propaganda work in each office and grade is submitted to the point system, which is verified, counted and summarized by the office, ranked by points, and reported once a month. Conduct comprehensive ranking evaluation at the end of each semester, and select and reward several outstanding publicity officers;
3. Reward and punishment measures: under the premise of completing the hard target task, the top three departments and grades of evaluation results will be rewarded at the end of the period, and special rewards will be given to high-quality and influential reports; Informed criticism the departments and grades that have not completed the hard indicators;
4. manuscript requirements: the content is of high quality, high level and illustrated.
Verb (abbreviation of verb) the form and content of propaganda
Main forms: campus website, publicity window and other internal and external publicity reports.
Publicity content: education and teaching reform, teaching staff construction, major conferences, campus characteristic activities, teaching and research activities and achievements, enrollment, teacher-student training, school management and development, etc.
Uploading requirements: News uploaded by offices and grades must be reviewed by department heads.
Article 2 of the publicity plan 1. Meeting time
Tuesday, April 9th, 20xx 19:00 pm
Second, the way of the meeting.
QQ discussion group discussion
Three. participant
1) Leaders of the Board of Directors: President and Vice President Luo Yong (Charcoal Cafe-Yichang), Vice President Huang He (Ruoyang-Danjiangkou), Honorary Chairman Peng (Old Ghost),
2) Secretariat: Secretary General Li Wei, Deputy Secretary General Yang Zhiwu (Xiaoyu) and Secretary General Liu Hua;
3) Organization Department: Li Huaisong, Minister of Organization Department (Gongsun Baizhan-Director of Student Affairs Office of Wuhan University of Commerce and Trade), and Yang Xiaohong, Vice Minister of Organization Department (Director of Security Department of Hubei University); Chen Qiaoyou, Director of Organization Department of Wuhan Branch; Dong Chang (Chen Feng), Ying Wenwei, zhangyan, etc. , director of university volunteer organization department;
4) Publicity Network Department: Yang Xiaoting, publicity officer, etc.
5) Local branch: Yuan Yonglin, head of Jingmen Branch; Huang He (Ruoyang), head of Danjiangkou; General Manager and Acting President Ding of Xiantao Branch, Acting Secretary-General Wei Xier, Ada, It's good to have you, Longevity Bird, etc. Zheng Jiasheng, President of Anlu Branch (remember that year); Zhu Chunyang (Yangchun) of Jingshan Branch; Luo Yong, President of Yichang Branch (Charcoal Coffee); Xiong Min, head of Shishou Branch (burning firewood); Jia Qiao, President of Wuxue Branch, and Lu Cuilan, Vice President; Zeng Hongshan (Bian Jiang), head of Jianli Branch; The heads of several other branches are away for business reasons.
Four. Discussion content of the meeting
1) The allocation of student places in various places and the requirements for filling in and the requirements for filling in Jingchu. Com's "Weishan" special funding;
The meeting reached the following opinions: ① At present, there are seven branches in Jingmen, Danjiangkou, Xiantao, Anlu, Wuxue, Jianli and Yichang that have done a good job in aiding students. The heads of these seven branch schools must first report the names of seven students, including two alternatives; (2) give priority to students who were originally sponsored by our love society, or choose students who have recently visited, meet the conditions and are ready to be funded but have not yet been funded. The reported students require excellent academic performance and detailed interview materials, indicating whether the students can participate in the activities on time; (3) Jingchu recently. Com has a special funding activity for the "Weishan" action, which is about to begin. Volunteers from all over the country are needed to investigate and find out a group of poor students with touching stories. It is estimated that one will be funded every week, and the amount of funding is about 5000 yuan or more. Please report the information of this group of poor students at the same time as launching this activity; ④ The deadline for submission of both materials is April 20th.
2) Convening of university volunteers: the agreed number of volunteer representatives in Wuhan universities;
The following opinions were reached at the meeting: ① At present, the colleges and universities in Wuhan are interested in volunteers or schools that cooperate with our society to help students: Wuhan changjiang professional college, Hubei University, Wuhan Business School, Huazhong Normal University, Wuhan Institute of Technology, Wuhan University, Wuhan University of Foreign Studies and Zhongnan University of Economics and Law. (2) In view of the love and enthusiasm of the volunteers of each school, the strength of the willingness to cooperate with the school, the distance between the school and the activity place, and the different schedules of student volunteers, the following personnel are now deployed: Wuhan Institute of Commerce and Trade 12- 15 student volunteers participate in the activity, and Li Huaisong, Minister of Organization Department, is responsible for the implementation and leadership; Hubei University 10- 12 students, implemented and led by Yang Xiaohong, Vice Minister of Organization Department; Wuhan University 10- 12 students, implemented by Wuhan University student volunteer Ying Minjie; 5-8 changjiang professional college, implemented by Dong Chang and zhangyan of the Organization Department; 2-4 School of Foreign Languages and Foreign Affairs, Wuhan University of Science and Technology, implemented by Yang Xiaoting, Propaganda Network Department; (3) Ask volunteers to know about the historical and cultural background and development of Wuhan, be familiar with some conditions of the activity route, ensure that they can participate in the activity on time, and report it in time after counting the number of college student volunteers. The deadline is April 20th.
3) Carry out pre-publicity work: make publicity materials-banners, road maps, online publicity, etc.
Opinions reached at the meeting: ① Publicity materials: logo (hat and social emblem) of Love Society, activity banners and leaflets distributed during the event (tentative 150 single-page A4 leaflet), introducing the theme and significance of the event, which shall be the responsibility of the Head Office; ② Online publicity: members of the Secretariat and the online publicity department are responsible for paying attention to and replying to the posts of Donghu Community and Sohu Community in Jingchu.com, and the leaders of local branches publish themed post introduction activities in local forums, and also encourage members to publicize activities through blogs, Weibo, QQ space and other forms; ③ Road map drawing: Dong Chang, zhangyan and Ying Minjie used the weekend time to make a field survey in advance to get the best route of the activity itinerary (including bus and hiking routes), and then generated a Word document and sent it to Xiaoyu, the contact person of the head office.
4) Sponsorship or fund settlement: the implementation of travel expenses, accommodation expenses, meals expenses, publicity materials expenses, scenic spot tickets, etc. ;
The meeting reached the following opinions: ① Accommodation expenses: the caring entrepreneur contacted by the head office promised to solve the problem and said that he could sponsor some other projects; (2) In line with the principle of not making this event a sponsor's burden and sustainable development, local branches are encouraged to find caring enterprises to share the cost pressure, such as the round-trip travel expenses, publicity expenses and various miscellaneous expenses of local volunteers. The leaders of local branches have expressed their opinions to seek solutions, and at the same time said that they should not put the responsibility and economic pressure on local volunteers; ③ Finally, an opinion was reached: local branches should contact caring enterprises for sponsorship as much as possible, and we can give naming rights or co-sponsorship rights to the activities. Finally, we should explain the sponsorship when submitting the materials, and the rest of the expenses will be settled by the head office; In view of the fact that the person in charge of Jingmen Branch has repeatedly requested to meet, the Head Office agreed to commit the publicity expenses;
Ps: In the course of this discussion, branches all over the country expressed their desire to solve local travel expenses, which reflected the sense of responsibility and selfless love of every social caring volunteer, and also showed the strong centripetal force and cohesion of our Hubei Caring Society. In the long run, our love activities will be better and better, and will definitely send warm spring to more and more children.
5) Other preparations for the event: time, route, arrangement of logistics personnel, and appointment of the meeting time of the next meeting.
The meeting reached the following opinions: ① Time: it is scheduled to start the subway and Wuhan University trip on the afternoon of April 30th 13, visit the provincial museums and art galleries on the morning of May 1 Sunday, end the activity on the afternoon 13, and the volunteer students will return; ② The route and manpower arrangement are discussed clearly in the second item, and the detailed arrangement will be announced at the next meeting; ③ Next meeting time: starting at 8: 00 pm on April 20th.
6) Summary and conclusion of the meeting:
Moderator Yang Zhiwu (Xiaoyu) made a summary of the meeting, and volunteers from various societies spoke to start the activities; (2) Jia Jia thanked everyone for attending the meeting, stressed that the next time you don't attend the meeting, you must explain the objective reasons, and then declared the meeting closed.
At this point, the first seminar of the organizing Committee of this event was successfully concluded. The head office expressed heartfelt thanks to all the staff for taking time out of their busy schedules to attend the meeting on time. We are also very sorry that some volunteers were unable to join the discussion group, and the meeting was slightly overtime due to insufficient meeting arrangements. We will arrange the meeting form more reasonably, clarify the discussion content, guide the discussion direction and improve the efficiency of the meeting. Thanks to all volunteers of Hubei Love Society for their support. Spread love, let's go together! It's good to have you!
Publicity Plan Planning Article 3 When holidays come, restaurants and hotels have their own plans. Here I share the promotion plan of hotel restaurants during the 20xx National Day! So that the restaurant can better carry out its own promotional activities! The theme of the first activity: "Celebrate seven days of happy time, offer discounts and delicious food."
Activity time: 65438+1October 01~ 65438+1October 7.
Third, the purpose of the activity (increasing the unit price of customers and promoting the achievement of sales targets)
Four. During the theme activities (10, 01~10,07), consumers can add one yuan in exchange for any goods we have carefully prepared for consumers. Note: 1 Single receipt does not accumulate. Gift requirements: How many items should be selected as movable items? The price should be more than three yuan. Some items with large gross profit loss can also be limited, but more than eight items must be guaranteed every day.
Introduce activities, dates and merchandise activities.
Sixth, the atmosphere layout. Interior atmosphere layout: entrance exhibition board, atmosphere creation at the event site, and in-store posters. Seven. Activity execution and division of labor: Planning Department: responsible for activity promotion, planning, operation and follow-up. Purchasing department: responsible for the organization and delivery of goods. Finance Department: Responsible for the availability of funds. Store manager: the general person in charge of the activity operation, responsible for supervising the work of various departments.
Food promotion content:
1。 Food, restaurant promotion, many businesses will launch corresponding packages and launch corresponding dishes for consumers to choose from.
2。 Production: let consumers participate in the whole production process, which can better satisfy consumers' sense of accomplishment and desire for experience.
3。 Look: make food in front of consumers, attract their attention, and add invisible signs to restaurants.
4。 Price: attract consumers through price, and don't lower the price and the brand of the restaurant at the same time.
5。 Gifts: Offering some holiday-related gifts can attract some consumers. For example, you can get some gifts by booking in advance. If you spend more money, you can get some gifts. Gifts should conform to your own restaurant brand style.
Promotion method of catering off-season
1. Extend the development around the main products and launch a series of products suitable for seasonal consumption. For example, the main product is live fish hot pot, and some special dishes based on fish can be introduced as a supplement to the restaurant;
2. Develop varieties suitable for seasonal consumption and make selling points. For example, ice cream hot pot and light hot pot in summer hot pot can give customers more choices, and new varieties can also create new selling points and publicity points for restaurants, attracting a wider range of consumers to participate in consumption;
3. Introduce a series of snacks and cold dishes suitable for seasonal consumption, and sell them at low prices on the premise of ensuring profits and even costs, so as to make customers feel affordable, thus promoting the rise of popularity;
4. Grab seasonal fruits and vegetables, push away freshly squeezed juice and fruit bowl series, and even consider including fruits and vegetables in dishes to increase the uniqueness of dishes. Environmental atmosphere promotion
Enthusiastic service promotion
Attendants take the initiative to say hello, which plays a great role in attracting customers. For example, some customers walk into a restaurant and are considering whether to choose this restaurant for dinner. At this time, if a smiling waiter comes forward and says "welcome" and leads the guests to sit down, under normal circumstances, even if the customers are not very satisfied with the restaurant environment, they will not quit. Of course, taking the initiative to say hello does not mean hard pulling. On the contrary, it will arouse customers' resentment and avoid it.
Service personnel should be familiar with the dishes and services operated by the restaurant, such as ingredients, cooking methods, taste characteristics, nutritional components, historical allusions of dishes, and services provided by the restaurant. , in order to introduce to the guests in time or give a satisfactory answer when the guests ask. If we can know the psychological needs, customs, taboos and taste preferences of the market and customers in advance, we can recommend some products and services suitable for their psychological needs.
Service skill improvement
Waiters should take the initiative to provide a variety of suggestions when accepting guests' orders. For dishes and drinks with increased consumption or high consumption value, the following methods are generally adopted:
Image dissection method: when the waiter orders, the image and characteristics of high-quality dishes are embodied in descriptive language, which makes the guests feel good. So as to arouse appetite and achieve the purpose of sales promotion.
Interpretation of technical law: through friendly debate and explanation with consumers, eliminate their doubts about dishes.
Plus code technology: for some dishes with controversial prices, the waiter can gradually put forward the characteristics of this dish during the introduction process and give the guests appropriate discounts.
Adding technology: constantly deepen and emphasize the characteristics and advantages of dishes, so that consumers can form a deep impression and thus have a desire to buy.
Segmentation technique: for some dishes with higher prices. Some guests will have doubts, and the waiter should explain patiently, which will make the guests feel good and cheap, thus creating a desire to buy.
There are two possible ways: according to some guests' psychology of asking for high price or low price, provide them with two kinds of dishes at different prices for guests to choose from, so as to meet different needs.
Using the third-party opinion method: that is, with the help of social celebrities' evaluation of a dish, it is proved that it is of high quality, reasonable price and worth buying.
Make up your mind on behalf of the customer: when the customer wants to order, but is more or less hesitant and undecided, the waiter can say, Sir, I will take care of the chef to make this dish better and ensure your satisfaction, and so on.
Use the contradiction method between guests: when two guests eat, one wants to order this dish and the other doesn't. The waiter should use the opinion of the guest who wants to order and agree with his point of view, so as to make the other guest change his point of view and achieve the purpose of making the guest buy.
There are many catering enterprises that do not pay much attention to the innovative development of dishes or invest enough in promotion. Careful study of customer needs, "special dishes" marketing is a surprise sword. From the customer's taste, your catering industry will be evergreen in terms of color, fragrance, taste, shape and nutrition.
Chapter IV: Propaganda Scheme Planning This work scheme is formulated through research in order to comprehensively promote the completion of the task of establishing provincial-level ecological villages and towns in my township, fully display the achievements of ecological creation in my township, create a strong public opinion momentum and a strong social atmosphere, and set off the climax of ecological creation in the township.
I. Work Objectives and Requirements
(1) Overall goal: With the goal of building an all-round and coordinated development of ecological environment, ecological economy and ecological society, we will integrate all forces in the township, carry out all-round and multi-level ecological creation propaganda, further improve residents' awareness rate and support rate of ecological creation, and guide residents to actively participate in the creation.
Dynamic, to meet the provincial and municipal environmental protection departments at all levels of inspection and acceptance to create a good atmosphere, the successful completion of the established tasks.
(2) Main points of work: Create an overall work process around ecology, and carry out publicity activities with wide scope, high popularity, great influence and various forms in a planned and step-by-step manner in the whole township in view of the key points, difficulties and hot spots of social concern, mobilize all sectors of society to participate together, and strive to create a publicity atmosphere conducive to creation.
Second, the work content
(1) news and publicity
1, open a bulletin board. Set up "ecological creation" in the publicity column of villages and towns
Column, making special topics, creating dynamic reports in the whole town; Run periodicals and write propaganda slogans for ecological creation.
2. Foreign news propaganda. Strengthen the contact and communication of external publicity and introduce superior media.
The body draft reward method encourages relevant personnel to report the good practices and achievements of ecological creation in our township in the provincial and municipal news media in time, expand the publicity coverage and expand the influence. Led by the propaganda department of the district Committee, the district creation office is responsible for it.
3. Briefing and publication promotion. Submit the relevant contents of ecological creation in time to
Strengthen the collection and arrangement of information, capture the highlights in time, grasp the staged hotspots, and regularly compile and distribute the ecological creation briefing of our township.
(2) Social propaganda
1, bulletin board. Set up more than 2 ecological buildings at major intersections and important road sections to create large outdoor billboards.
2. Publicity window. Use publicity windows, billboards, blackboard newspapers, publicity corridors, campus bulletin boards and other positions to carry out publicity with environmental protection knowledge and ecological creation as the main content.
4. leaflets. Published the "Publicity Sheet for Creating Provincial Ecological Villages and Towns" and distributed it to communities, schools and rural areas for extensive publicity.
Third, the job requirements
(1) Raise awareness and plan carefully. Ecological villages and towns are the top priority of the work of the township party Committee and government this year, which is of great significance to the ecological construction of tourism in our township. We should make use of colorful reporting forms and strive to be close to reality, the masses and life; It is necessary to pay attention to solving the difficult and hot issues strongly reflected by the villagers, see the big issues from the small, explain the reasons with facts, and continuously improve the reporting effect and social influence.
(two) overall coordination, duties. Township establishment office should coordinate the creation, supervision and inspection of township propaganda atmosphere; Villages should follow the principle of territoriality and consciously create a publicity atmosphere such as roads and public places within their jurisdiction; Schools should be responsible for campus publicity and education; Township establishment office should do a good job in the investigation of public satisfaction with environmental quality.
Xxxx year x month x day
Keywords: creating a publicity plan
Xx township party and government office xxx year x month xx day.
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