There must be new media operations. If you don't know them before, you need to be familiar with their operations as soon as possible and understand the core competencies required for the operation of new media. First, copywriting. Copywriting is particularly important for new media. This is a way to send information to the outside world. When you run various platforms, such as Weibo and WeChat official accounts, you need to rely on the literary talent of copywriting to attract readers' interest.
Second, planning. It is not enough to write a copy. It is becoming more and more difficult to achieve the massive growth of fans only by content. Although it is still an era when good content is scarce, we still need a good activity planning scheme to attract new ones.
Third, marketing. The continuous operation of new media must be inseparable from marketing. Only when customers invest money can we survive. We should make use of our powerful resources, and how to make customers pay for their own contributions. Fourth, we should also learn some other common skills, such as making PPT, drawing and so on.
How can we improve our strength quickly? Then I'll simply say a few words. There is a scientifically planned writing practice, which can increase our quantity and concentrate high-intensity writing time, thus improving the quality of our writing and practicing in blocks, and then it may develop in many aspects.
To sum up, it is not easy to manage new media well, and it needs all-round development. If you want to engage in new media operation, you must first contact what new media is and understand the whole industry. How to avoid entering the "pit" of new media operation in operation? Summarize a few misunderstandings for everyone and remind business owners who are preparing to do or are doing new media operations!
First, how to play new media?
An easier way is to go to these platforms, create a new account, and play to find out what it is. As for how to master new media, we need to invest a lot of manpower, material resources and energy, which means burning money in plain English.
Second, what is the difference between the information promoted by ordinary new media and below-the-line?
The simple explanation is that there is no difference in purpose, but the most important difference is that the new media burns less money, and it has good effect, wide coverage and quick effect.
Third, the new media is just sucking powder and reading. Do you like it?
To play new media, you need to customize different information, different advertisements, different activities and different entertainment information. For fans in different periods, it is also necessary to collect and analyze the communication effect. Of course, new media is not as simple as Bian Xiao said. Anyway, every node of the boutique new media is playing brain-burning games.
4. What is the most direct function of new media?
This distinguishes between individuals and businesses. Personal words are the most direct way to form your own contacts, and there are certain commercial marketing value groups, such as WeChat business. The most direct benefit of an enterprise is to form a brand, create a good atmosphere for the enterprise in the market, gather customer resources, improve market value, enhance enterprise cohesion and carry forward enterprise culture.
5. Why is it so difficult for most small and medium-sized enterprises to become new media?
Mainly because of the proliferation of online advertisements in recent years, many criminals use them to create crimes. Therefore, relevant enterprises and relevant government departments have jointly formulated many rules and regulations to restrict new media. Moreover, because the emerging WeChat business uses it to bomb customers, people are too tired to ignore the customized content it provides and can't achieve the expected results. 6. Is it necessary for new media to exist?
I can only tell you here that due to the rapid development of the Internet, traditional TV advertisements and paper advertisements will soon be replaced. A more direct form is end-to-end selective customization of content. As long as the industry rules are perfect, new media will be in full swing and the prospects will be bright. 1. According to the needs of the project, plan and formulate the operation strategies of new media such as WeChat and Weibo, and plan and implement promotion activities;
2. Set goals and tasks, complete KPI assessment through activities, communities, article content, etc., and build effective operational means to enhance user activity;
3. Have certain data analysis ability, extract data reports, analyze the promotion effect and optimize it;
4. Participate in the marketing planning and promotion of the company's overall brand and products;
5. Be responsible for external public relations, expand and maintain the network of external media resources, establish long-term friendly relations with KOL, and establish media files.
Requirements:
1, bachelor degree or above in Chinese department or journalism and communication related major;
2. More than 3 years writing experience in new media (Weibo, WeChat, etc.). ), familiar with network expression;
3. Excellent text editing and creative ability, able to independently complete the original content manuscript writing and pseudo original content editing;
4. Be good at thinking from the user's point of view and writing words to solve the user's pain points;
5. Good at capturing hot events and topics on the Internet, highly sensitive to online language, active in thinking, innovative and challenging;
6. I often hang out in various Internet forums/communities such as friends circle, Zhihu, Weibo, Tianya and Douban. I have strong copywriting planning ability, and can be creative for social topics;
7. Experience in copywriting in advertising companies or media (from media or large-scale) is preferred. 8. Love the Internet industry, be brave in innovation, have a wide range of knowledge, be active in thinking, have excellent creativity, be able to quickly respond to hot topics in society and industry, and have a deep understanding and experience in integrated communication, news communication, activities and event management. Hello! First of all, new media operation refers to a series of operation means of product promotion, promotion and product marketing by means of modern mobile Internet and using emerging media platform tools such as Tik Tok, Aauto Quicker, WeChat, Weibo and Post Bar. By planning brand-related high-quality and high-communication content and online activities, we can push news widely or accurately to customers, improve participation and popularity, so as to make full use of the fan economy and achieve corresponding marketing purposes.
Secondly, the development prospect of new media is great. According to big data statistics, in 2020, the number of users in China short video industry has reached 857 million, and the market scale has reached more than 60 billion yuan. With the advent of the 5G era, new media will develop more rapidly with the help of social short video platforms such as Tik Tok, Aauto Quicker, Pear Video and Second Shot, especially this year's epidemic has further promoted the development of new media, and we can try to be new media.
Finally, you can refer to the job responsibilities of new media operations:
1, mainly responsible for online operation and maintenance of all brands of the company, new media thinking, and being able to independently operate applets, Tik Tok, Weibo, Aauto Quicker and official WeChat accounts;
2. Be familiar with the operation rules of major media platforms, and be responsible for the daily operation of the company's editing and publishing of media matrix content;
3. Responsible for the collection, collation and analysis of self-media operation data, and responsible for the number of fans, fan viscosity and community activity;
4. Establish the online direction of the brand and establish the brand label;
5. Participate in the planning and writing of original content, and be responsible for the dissemination value of the content;
6. Be able to independently complete the planning and production of short videos and posters.
7. Participate in other brand promotion related work required by the company.
In short, the work of new media operation is still very promising, you can try to do it, hoping to help you! -About new media and job responsibilities. First of all, you need to know what new media is and what new media work should do. In fact, just search on various recruitment websites. If you know the job responsibilities, you will know. At present, the mainstream platforms of new media include: the mainstream: WeChat/Weibo/Baijia/Headline/Big Fish and other information categories: a little information/Gale/Netease and other audio stations: Himalayan/Dragonfly fm/ Litchi and other short videos: Tik Tok/ Beauty Shooting/Second Shooting/Watermelon Video and other community portals: Zhihu/Douban/Post Bar/Simple Books and other fields: Little Red Book/Tao Wei and so on. So in the learning process, you can try to post, promote and answer questions on these platforms. You need to understand the platform mechanism, know how to do it, how to send it without being deleted, how to write it, what to write to get more recommendations, and so on. How to write seo articles and how to optimize keywords are all things that need to be tried and summarized. And if you can raise an active tuba with a lot of fans on a certain platform, it will be very helpful for you to find related jobs in the future. -the slogans of "content first" and "content is king" have been shouting, so copywriting ability is always mentioned. Some people may feel that their writing is not good when they hear the copy, and the copy is definitely not good. In fact, copywriting mainly examines your sensitivity to the market and expresses it in copywriting, and this sensitivity can be obtained through exercise. So don't be afraid to write a copy. Interested friends can pay attention to the official account of "Mao Rabbit" WeChat and reply to "Copywriting" to get a copy package ~2. Data analysis ability In a standardized Internet company, leaders will never clap their heads to make decisions, and everything is based on data. Data thinking should run through all aspects of work. How do you know what to do next? Need data feedback. I wrote an article and put it in today's headline. The reading volume is only 3k, and the company's average is 6k. You can know that the article you wrote is not effective and you need to adjust the content or copy type. In addition, you can also look at the number of comments to see if everyone has an emotional resonance with your article; You can also see the user's recognition of you by the number of likes. For example, if you want to apply for funds to test a new project and analyze the data of similar projects in the past, then your superiors can rest assured to grant you funds? In short, new media operations are based on data feedback. And the foundation of all this is your data analysis ability.