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From bubble net to car home, then to the car and home, this is Li Xiang's third venture; From light electric vehicle SEV to extended-range electric vehicle? Li Yi and Li Xiang missed the policy perfectly. Now, Li Xiang has finally entered the pure electric track. ...
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In 2006, "Lu Yu You Yue" made more people know about Li Xiang, and he also became one of the four popular idols of Internet entrepreneurship after 1980s.
That year, Li Xiang was 25 years old. It has been six years since he founded bubble net, and car home also founded 1 year.
Seven years later, Li will lead car home to be listed on the NYSE. Two years after listing, Li wanted to resign as president and leave car home, which he founded.
2065438+July 2005, Li Xiang started his third venture, founded Chehejia, and became a member of the new force of making cars.
However, unlike the high-profile Weilai automobile, the car and the home were very low-key at first, so low-key that people had to forget that in addition to taking a stake in Weilai, Li Xiang also had his own car-making project.
On April 20 16, Li Xiang finally released the product plan of Che He Jia in Weibo. Based on the evolution of the mobile phone market, Li Xiang believes that in the future, car users will pay more attention to the use value of products rather than the price. As a result, cars and families have the practice of meeting more than 90% of the needs of urban consumers with only two cars.
These two cars, one is a light electric vehicle SEV, which is used for short-distance travel in cities, and the other is an SUV, which is used for long-distance travel by family users.
2065438+June 2007, Li wanted to share the progress of SEV project, saying that this model would meet the European L6e low-speed electric vehicle standard and would carry out shared travel business overseas.
Please note that at this time, the positioning of SEV by cars and families has changed from individual consumers to shared leasing.
Half a year later, Che and Jia's official SEV map was released.
This is a very compact pure electric low-speed vehicle with a curb weight of 350kg, which can take 1-2 people, with a cruising range of about 100km and a speed of less than 45km/h, and its data and application scenarios are very similar to those of the entry-level elderly scooter.
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However, by the beginning of 2065438+2008, Li wanted to announce the suspension of the SEV project, almost at the same time of obtaining the 3 billion B round of financing.
Why is this happening?
There is a simple reason. Domestic low-speed electric vehicles have always been in a gray area. According to the policy, all electric vehicles with a speed of 40-70km/h are defined as "scooters", and motor vehicles are not allowed to walk without a legal license. Li Xiang gambled that the country would refer to the European practice and introduce relevant policies to legalize low-speed electric vehicles, but it did not wait.
At the beginning, Chehejia announced that it would launch time-sharing business overseas, which was actually a curve to save the country, hoping to return to the China market after the introduction of relevant domestic policies.
It is worth mentioning that in the domestic low-speed electric vehicle market, the SEV of 40,000-50,000 yuan has no advantage over other products. Many low-speed electric vehicles with longer battery life and higher configuration cost less than half of it.
Another reason why Chehejia gave up SEV is that it and Didi set up a joint project team to customize and produce smart electric vehicles for shared travel scenes.
Obviously, this project is faster and more reliable than the SEV project with uncertain future.
But today, the project of car and home and Didi has not yet landed.
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The first landing was an SUV.
Half a year after announcing the abandonment of the SEV project, Chehejia launched the Smart electric vehicle brand-Ideal Smart on June 20 10, and released its first product-Ideal Smart ONE.
On March 20 19, Ideal was renamed Ideal.
A month later, Li ONE officially opened the reservation, and the delivery began in 65438+February, which satisfied the appetite of fans.
Unlike most other new energy vehicles, Li ONE is an extended-range electric vehicle.
What is an expansion plan?
Compared with the traditional pure electric, plug-in hybrid and fuel cell vehicles, the biggest difference of extended range is that it has a fuel engine, but the engine does not directly participate in driving the vehicle, but drives the engine to charge the power battery, and then the power battery drives the motor.
In addition, in addition to generating electricity through the engine, the extended program can also be externally charged.
Simply put, the extended-range electric vehicle is a series plug-in hybrid vehicle with an engine, but it is a pure electric drive vehicle. Its biggest advantage is that it has no mileage anxiety and electric drive fun. However, due to multiple conversions, energy loss will also increase, especially at high speed.
At present, commercial vehicles are mainly used in China, and zhengzhou yutong, Suzhou Jinlong, Xiamen Jinlv and Shanghai Shenwo all have corresponding products.
Another difference of the ideal is that it chose to build its own factory instead of renting it like other new car-making forces. 2065438+In February 2008, 65438+2008 wholly acquired chongqing lifan Automobile Co., Ltd. at a price of 650 million yuan, and obtained the production qualification.
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For many people, especially car owners, Li really smells good.
To sum up, there are mainly the following points:
First, it has a pure electric driving experience, fast dynamic response and smooth acceleration;
The second is intelligence, and the four screens are quite cool;
Third, the intelligent driver assistance system is standard;
Fourth, there is no mileage anxiety;
Fifth, the space is large, and the second and third rows of seats can be switched freely;
Sixth, good after-sales service.
Indeed, these factors make many people become its iron powder.
But there is no denying that Li's problem also exists. This seems normal for a new car company.
Judging from the feedback from the owner, Li's problems can be divided into four categories:
First, some functions are not easy to use, such as voice assistant function and automatic parking function;
Second, it consumes oil. According to the owner who often runs at high speed, Li ONE shows that the cruising range is 800 kilometers with full oil and full electricity, but it actually runs less than 600 kilometers;
Thirdly, some details are not handled well, such as poor seat material, easy cracking at the joint, poor child safety seat interface, poor door closing, unpleasant noise of range extender and so on.
The fourth is the lack of configuration and function, such as no spare tire and no explosion-proof tire.
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Li Yizhong's other product problems also broke out with the increase in shipments.
The first is the broken shaft.
Here is a data. By June 3rd, 2020, there were 97 front suspension collision accidents in Li ONE, including 10 when the ball head of the lower arm of the front suspension was detached from the ball pin! The removal rate is higher than 10%.
But what attracts people's attention is not only the "broken shaft" itself, but Li's attitude of avoiding the important and taking the light.
On May 1 1, 2020, a car owner in Shanghai hit the shoulder while driving Li ONE at a speed of 40-50km/h, causing the ball head of the right front lower arm to fall off.
According to the news, after the accident, people from Ideal Marketing Department contacted the owner and asked to send Weibo according to their manuscript, but the owner refused. Since then, Li has proposed a plan to repair and subsidize the fuel truck, but the owner did not accept it. Unable to reach an agreement, the owner asked the ideal maintenance center "not to disassemble the car and keep the accident car intact", but a few days later, the owner found that the damaged parts were missing.
In addition, in response to the official statement that a Li ONE crashed in Xiamen in August 2020, Li Jian insisted that "the suspension damage was caused by a collision accident, and none of it was caused by quality".
But it didn't take long to hit the face. 1 65438+1October 6, Li announced that the production date of "recall" was 2019 165438+ 10/4 to June 2020/kloc-. Five days ago, Li also played word games, claiming to "upgrade" the lower arm of the front suspension with greater strength for the ball sales of Li ONE produced on or before June 1 2020.
Such wording makes people laugh and cry. Some insiders bluntly said that they heard the concept of "hardware upgrade" for the first time in decades. Isn't it because of quality problems or security risks that we need to recall?
In addition to broken shaft, there is spontaneous combustion.
In May 2020, when a Li ONE was driving, smoke suddenly caught fire in the front of the carriage, and smoke filled the scene, which was the first time that Li ONE spontaneously ignited in China.
To this. Li explained that in the preparation work before delivery, workers accidentally left the protective pad of car paint in the front engine room, and the protective pad was ignited at the front end of the right lower exhaust pipe in the rear engine room at high temperature, causing the whole car to catch fire and spontaneously ignite.
However, netizens don't buy this explanation. Some people have questioned that the engine compartment in Li ONE is all-inclusive, and there is no reason for technicians to put the mat in the engine compartment when the front of the car has been padded. Even if the protective mat causes an open flame, it may only be a fire point, but the cause of the fire is not clear.
A year ago, some analysts pointed out that "there is a 400V pure electric line near the oil circuit of Li No.1 engine room, and this design has serious security risks. Gasoline is a highly volatile liquid with a very low ignition point. In the same closed cabin, such a design has great security risks. "
However, the fans are very satisfied with Li's survey results. In the comments on Li's official statement, there was applause.
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In July 2020, Li went public. It became the second China electric vehicle company listed in the United States after Weilai Automobile, and the third electric vehicle company listed in the US IPO.
Li's personal input is also increasing. Before 2020 1 1 month, Li ONE delivered a total of 26,498 vehicles. Although it is far from the break-even point, it is already in the top three among the new forces in China.
However, there are still many people who are not optimistic about adding programs, thinking that this is "taking off pants and farting" and "reinventing the wheel"; 100 km 10 engine oil did not achieve the purpose of energy saving and emission reduction at all; At the same time, many people think that adding programs is backward technology.
In order to defend the extension of the program, Li will "export pollution" on Li User's Day in August 2020, and start the street swearing mode. "I'll speak ill of you first, TMD, a bunch of people with smelly skills come at us every day. What extended-range electric technologies are backward technologies? Have they come up with a fart technology? "
This incident instantly exploded the circle of friends.
You know, at present, the core components of Li ONE are imported, the range extender is Dongan 1.2T inline three-cylinder engine, and the battery comes from contemporary Amperex Technology Co., Ltd., and Li has no core technology.
Moreover, in April 2020, Li ONE no longer emphasized the concept of "extended program", but said that he was a plug-in hybrid. This may be related to its urgent need for subsidies.
In addition, Li is still preparing pure electric vehicles.
In July 2020, when answering questions from netizens, Li wanted to say, "When (etc.). Speaking of (fast charging popularization), extended-range electric vehicles can not only realize fast charging at home, but also refuel outside to replenish energy, and extended-range electric vehicles can also unload the engine and directly become battery-driven cars. "
The meaning of this sentence is that Li Xiang himself does not deny that the increase in the scheme is only a transitional scheme, and ultimately it is necessary to take the road of pure electric.
65438+At the beginning of February, Li Financing1600 million USD was used for the research and development of electric vehicle technology, pure electric platform and autonomous driving technology.
What Li has to wait for is actually an opportunity.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.