He Hui, a native of Zhejiang, is a famous scholar and writer. His works involve literature, history, philosophy, politics, economy and many other fields. He is a professor and doctoral supervisor at School of International Journalism and Communication, Beijing Foreign Studies University. Former Professor and Doctoral Supervisor of Advertising College of Communication University of China. From 2065438 to June 2005, he was transferred to the School of International Journalism and Communication of Beijing Foreign Studies University as a professor and doctoral supervisor. 2065438+In July 2005, he initiated the establishment of the Institute of Historical Language and Strategic Communication of Beijing Foreign Studies University as the director. The series of the long historical novel "Da Song" is his literary masterpiece, which is regarded by readers as creating the "new historian novel stream" of China's contemporary historical novels.

Chinese name: He Hui

Alias: Lankeshan people

Nationality: China.

Ethnic group: Han nationality

Place of birth: Quzhou, Zhejiang

Date of birth: 1974

Occupation: writer

Graduate school: Communication University of China.

Main achievements: won the title of the first batch of "four groups" talents in Beijing publicity and culture system.

Selected as the "Excellent Talents Program in the New Century" of the Ministry of Education.

Representative works: Da Song, Long March Epic, Consumption History of Song Dynasty, Dragon Shadow.

outline

He Hui: 1974, a native of Quzhou, Zhejiang Province, whose pen name is "Lankeshan". Scholars, writers and critics. Doctor of Literature, Professor and Doctoral Supervisor of School of International Journalism and Communication, Beijing Foreign Studies University; Director of Institute of Historical Language and Strategic Communication, Beijing Foreign Studies University; Former Professor of Advertising College of China Communication University, Doctoral Supervisor, Head of Public Relations Department, and Deputy Director of Institute of Public Relations and Public Opinion. He is a member of Chinese Writers Association and a special researcher at the Center for Foreign Communication Studies of China Foreign Languages Bureau. Won the title of the first batch of "four batches" talents in Beijing's propaganda and cultural system, and was selected into the "New Century Excellent Talents Program" of the Ministry of Education. His works cover literature, history, philosophy, politics, economy and other fields.

research results

He has presided over a number of national, provincial and ministerial projects, including: Beijing Olympic Games news report research, Beijing Tenth Five-Year Plan of Philosophy and Social Sciences, Beijing animation industry research, "2 1 1 Project" major project national image and national public relations advertising activities research, and "National image design in external communication-comprehensive research on channels, forms and means of shaping China's national image" commissioned by China Foreign Languages Bureau.

representative works

The representative works are: The Great Song, a literary masterpiece, which is considered by readers to have created a "new historian novel stream" of China's contemporary historical novels; The long narrative poem "The Long March Epic" (published by Communication University of China Press) (with 37 volumes and nearly 20,000 lines, it is the first narrative poem of the Long March in China and is known as the red classic epic); Historical and economic masterpiece "Consumption History of Song Dynasty: Consumption and the Rise and Fall of a Dynasty" (published by Zhonghua Book Company); The political masterpiece Dragon Shadow: the ideological origin of China's concept in the western world; Philosophical masterpiece "Thinking about Creation"; Works such as The Image of China (co-author) and their comments for newspapers such as Global Times have a wide influence in the political and economic fields. In addition, there are: introduction to advertising: the construction based on multidisciplinary knowledge, advertising copywriting, learning advertising from analyzing works, the secret of creativity: thinking about creation, how Dentsu has become a course in the first and contemporary advertising, etc. In addition, george louis's great creativity has been translated into many books.

Creative advertising works include: public service advertisement "rejuvenating the country through science and education, three hospitals", advertisement of windows'95 China listed magazine; Novels include Long Yin Ji, etc. Comic scripts include: Liu Yixin's biography, 09 CCTV version of the comic book "The Battle of Guandu in the Romance of the Three Kingdoms" and so on.

Masterpiece:

The History of Consumption in Song Dynasty: Consumption and the Rise and Fall of a Dynasty published by Zhonghua Book Company is a masterpiece of its history and economy. This book has many in-depth textual researches, and discusses the tax structure of the Song government and the significance of Wang Anshi's reform to the Song Dynasty with Qi Xia, Wang Shengduo, Bao Weimin and Cheng Minsheng, which has important professional reference value. The book has a new insight into the turning point of the tax structure change in the Song Dynasty, and has a very in-depth textual research on the city scale and food consumption of Tokyo and Hangzhou.

Dasong, a series of long historical novels.