Let's share some experiences on how to do Baidu search engine SEO.
Baidu's optimization method is to optimize in a unique way. Baidu pays attention to the inner chain. Of course, Baidu, as a powerful search engine, can't just focus on one item. There are many items that Baidu attaches great importance to. Moreover, the way Baidu calculates rankings is different from that of major search engines such as Google. Maybe when you do SEO, you will find that if your keywords rank on Baidu, then the rankings of search engines such as Google and Yahoo will be on the previous page, so the real optimization method of Baidu is. As long as your Baidu ranking is good, other rankings are basically on the homepage of search engines without looking. Having said that, some people may be a little greedy.
The internal structure of the website is the key to the spider's crawling.
As we all know, spiders have an intuitive influence on the inclusion of search engines. Spiders grab websites and then transmit them to the server to obtain information. So the website itself is also very important, especially Baidu attaches great importance to the internal structure of the website. In fact, for example, the internal structure of the website is equivalent to a restaurant. If a spider comes to your website and finds that your website is clean, tidy and safe, then the spider will return to the server and say that your website is safe and tidy. Slowly, spiders will like your website and visit it every day. If your website is messy and unsafe, then the spider will return to the server. Your website is unsafe and chaotic. Spiders won't visit your website next time. Therefore, the internal structure of the website greatly affects the crawling of spiders, and spiders also have their own preferences. Baidu spiders like static websites. Even if they are messy and dirty, spiders will crawl. If your website is dynamic, chaotic and unsafe, then spiders will definitely not crawl your website, so I suggest you optimize the structure of the site so that there will be no mistakes in spider collection.
Seo optimization
Don't choose a registered domain name.
First of all, the new website should pay attention to this. Don't choose a domain name that has been deleted after registration. If you use this domain name, it is difficult to be included. You can imagine that if Baidu spider included the domain name of the website, the website closed down for other external reasons, but the search engine had included the website. When the spider crawled the website again, it found that the website was dead. This way, the spider will give a week to see if the website can be revived. When the time is up and the website has not been revived, the search engine will empty the information of the website and delete the domain name. When you build a website, you re-register your domain name and do SEO, but your domain name was once included in the search engine server, so the search engine thinks that your website is dead and it is impossible to send a spider to see it again. So it is difficult for spiders to include your website. Although Baidu already knows this situation, Baidu has not solved this problem. So I suggest that you don't choose the deleted domain name when you build a new website. When you choose the domain name, you should check whether the historical data of the domain name has been registered.
Whether spiders include articles depends first on the originality of the articles.
Whether spiders include articles depends on the originality of the articles. Have you found that spiders can distinguish the originality of articles now? The higher the originality, the greater the probability of being included. To calculate originality, spiders should first look at the interval of words and compare similar articles. If the number of words in the same kind of articles is the same, if there are many words, then the spider will think that your article is low in originality, so it will not be included. So now, if you want spiders to be 100% included, you must make original articles. Now many webmasters are used to using it as an original tool. Actually, this is not right. pseudo original is a black hat method. If Baidu Spider finds that you use them too many times, it may directly delete your articles as punishment.
A strong external chain foundation can make a good ranking.
Needless to say, every search engine pays great attention to external links, especially Google pays great attention to external links. Baidu pays attention to the inner chain, while Google pays attention to the outer chain. This is an obvious contrast, but we must be clear that it is not that Baidu does not attach importance to the external chain. In fact, the first step to do a good job in Baidu ranking is to have a strong external chain group support, so the external chains we publish every day are useful. If you only do internal chains and don't do external chains, it may be effective. But it won't be very stable. Maybe the first page today will be the third page tomorrow, so a strong external chain group will make the website more stable, and a stable website will bring the greatest benefits to the webmaster, so the webmaster should not pay too much attention to the internal chain.
Doing a good job in internal chain is one of the projects that Baidu attaches great importance to.
Baidu attaches great importance to internal chain, and the best internal chain directly affects the ranking of search engines. Therefore, if your website is Baidu, first of all, you should adjust your website as a whole, so that links appear where links can appear, and keywords appear where keywords can appear. Of course, I don't mean to add too many websites. Generally, there are pictures with ALT to add keywords, and a large number of keywords will appear in the article. Every keyword is bold and hyperlinked to the home page, which is generally no problem. Some friends may find it useful to add keywords under body in the code. Of course it is really useful, but it is not recommended. Because too many keywords appear, they may be dropped by search engine K, so don't add too much, but don't add too little. Generally, a page appears 50 times, and hyperlink 30 is enough. Everyone should distribute it reasonably.
The traffic of the website will affect the ranking.
The traffic of the website greatly affects the ranking. Of course, there are different ways to visit. If you want to search your keywords in search engines, it will affect the ranking of search engines. Of course, this may be difficult for everyone, but it is not. It is not easy to ask friends around you for help.
The traffic of the website will affect the ranking.
Baidu pays more attention to friendship links than Google. Friendship links directly affect the ranking of search engines. A friendly link is like giving you a vote to promote your website. If your friendship links reach a certain number, Baidu generally thinks that there are many websites that vote for your website, and it may not have any immediate effect if it is recorded directly, but when it is updated every Thursday, you will find that some rankings have changed and the rankings have changed slightly. However, slow friendly links will also directly affect the ranking, and remember not to exchange too many friendly links, just 30 for a website, so too many friendly links will bring us great inconvenience.