On the occasion of the listing of the HI version of Alpha S Huawei, polar fox is brewing a major personnel change.
Recently, the Ministry of Automobile Industry and Commerce learned that Fan Jingtao, deputy general manager of Beijing Hyundai, will be transferred to Polar Fox and promoted to executive deputy general manager of BAIC New Energy. At present, the transfer document has been issued internally.
Not long ago, on September 26th, BAIC Blue Valley announced that Extreme Focus and Huawei will continue to strengthen product research and development of cooperative models, and the HI version of Alpha S Huawei will enter Huawei's channel before the end of this year. Thanks to this information, Beiqi Blue Valley's share price has gone up and down, and the outside world is full of expectations for its future performance.
Now, with the participation of Fan Jingtao, a young man with more than 20 years' working experience in the automobile circle, it is not difficult to see the determination of Extreme Fox to prepare for a big fight.
Take the initiative to seek change and reshape Beijing's modernity
Fan Jingtao has been working in BAIC for 16 years since she joined Beijing Hyundai as the head of sales promotion department in 2004.
On 20/0/0, Fan Jingtao was transferred to BAIC, where he served as minister, deputy general manager and executive deputy general manager until he returned to Beijing Hyundai as the head of the sales management office on 20/0/6. Two years later, he succeeded Wu as the deputy general manager of Beijing Hyundai.
When Fan Jingtao was the director of the sales management office, Beijing Hyundai was in its heyday. In 20 16, Beijing Hyundai stood on the top of millions for four consecutive years, creating an annual sales peak of 1 16000 vehicles.
However, in 20 17, with the Sadr incident as an opportunity, with the rise of independent brands, Beijing Hyundai, which has always paid attention to cost performance, suddenly turned off. It is in this case that Fan Jingtao was appointed as the deputy general manager in charge of sales of Beijing Hyundai Company.
During Fan Jingtao's tenure, the whole automobile market was in a downward phase, and many joint venture brands, including Changan Ford and Shenlong, declined rapidly, from the annual sales of one million vehicles to several hundred thousand vehicles. During this period, Beijing Hyundai basically stabilized its appearance.
At the same time, during Fan Jingtao's tenure, Beijing Hyundai also began to adjust its business ideas, from pursuing sales to pursuing quality.
In brand building, we began to gradually abandon the label of cost performance. 20 19 1 1, Beijing Hyundai officially launched a brand-new technology brand "smart+"strategy, supporting brand premium with modern technology. The 10th-generation Sonata, 7th-generation Elantra and 5th-generation Tucson L, which adopt the most advanced car-making technology of Hyundai Group, will be launched to reverse the inherent impression of Hyundai Motor among consumers with the centralized listing of new products.
In channel management, from 20 18, Beijing Hyundai began to streamline, integrate and upgrade the channels. In view of the current sales situation, actively reduce the number of channels, reduce inventory, help dealers to carry out digital transformation and store upgrade, and enhance the profitability of single stores.
In terms of user experience, on the one hand, from 20 19, Beijing Hyundai began to hold "modern carnival" activities all over the country, conveying the connotation of modern science and technology to more consumers in an interactive and interesting form. On the other hand, in order to strengthen fan marketing and increase user stickiness, Beijing Hyundai APP was officially launched in June 2020.
With the change of business thinking, Beijing Hyundai has also made some progress in the overall depressed auto market. Taking the seventh-generation Elantra as an example, thanks to its excellent product strength and marketing strategy, this model quickly achieved a monthly sales volume of over 10,000 after listing, becoming the best model in the early modern history of Beijing.
At the same time, with the launch of new products, the price of Beijing Hyundai's main sales model has increased by about 30 thousand yuan, and the cost performance is no longer the only label of Beijing Hyundai.
Can you lead the polar fox to usher in the highlight moment?
If Fan Jingtao's duty during his tenure in Beijing Hyundai is to stabilize the big ship of Beijing Hyundai in the downturn of the auto market, then his task after being transferred to the polar fox will become a promotion.
Fan Jingtao's transfer at this time coincides with a critical moment in the development of Polar Fox.
Polar fox has been on the market for one year since the first model was launched last year. From product to marketing, from channel to service system, polar fox is about to enter the promotion stage.
In terms of products, there are only two models on sale at present, namely Alpha T and Alpha S. According to the sales staff of Extreme Fox, Huawei HI version Alpha S, which is the most concerned by the outside world, is expected to be delivered in 165438+ 10.
In terms of channels, polar fox has been accelerating channel expansion since this year. It is estimated that 100 outlets will be built nationwide in 2026 and 150 outlets will be built in 2022. On June 10, 10, Polar Fox officially opened its first direct distribution center in Beijing.
As for the channel cooperation with Huawei, a person familiar with the matter revealed that the two sides are still negotiating. Although the specific details of cooperation are to be determined, it is certain that the exposure and attention of polar fox will increase rapidly depending on the number of channels and brand endorsement of Huawei.
However, although at present, the polar fox is expected to usher in the next bright moment, but for Fan Jingtao, the challenge is still not small.
From the sales data, although the delivery volume of Polar Fox has increased for six consecutive months since the listing of Alpha S, with an average monthly growth rate of 53%, up to now, the cumulative delivery data of Polar Fox has not been released nationwide. According to the data of the Federation, from June, 5438 to September this year, the cumulative wholesale volume of polar foxes Alpha T and Alpha S was only 3,296. As for the sales capacity of Huawei channels, it is still unclear.
It can be said that what changes Fan Jingtao's arrival will bring to Polar Fox still tests the wisdom of this manager.
As for whether the polar fox can really usher in the next bright moment? Wait and see.