1, copywriting planning ability. Operation and planning are inseparable, especially for the initial operation promotion. If you are a freshman, you'd better plan some activities frequently during your college life, and your writing ability should be stronger.
Now it can be said that it is an era of entertainment to death, so we must have this awareness in doing business, and the planned activities must grasp the psychology of ordinary netizens.
Creativity, creativity is important!
2. Familiar with Internet community and new media culture. For those who want to operate, they need to be familiar with the current community culture and self-media. This requires you to haunt forums/post bars/douban and other communities all the year round, and it is best to operate Weibo account and WeChat public platform by yourself.
The Jia incident in those days and now are classic cases. Unfortunately, this kind of event marketing is hard to meet.
3. Strong execution. Planned activities should be resolutely carried out. In fact, whether it is organizing and planning activities, or operating communities and new media, it must have good results.
This is very important for a department-level operation, because no matter how big your creativity is and how bad your copy is, you must have strong execution to carry out this activity.
Execute! ! !
4, the necessary office software skills. Office three-piece suit, ps and ai skills. There is nothing to say. Forms, drawings and ppt need to be made in operation.
5. Data analysis. Sensitive to numbers and able to analyze data. Especially for the future development, data analysis is very important.
Everything in the operation is done around data, Weibo's forwarding and fans, WeChat's reading and fans, which are the goals of Weibo operation and WeChat operation.
For the whole website, the uv, pv and conversion rate of the website are the basis of everything. Whether the operation is good or not depends directly on the data. Without data, everything is bullshit.
6. Learning ability. This may be illusory, and it is not easy to express it in your resume. Of course, the easiest thing is grades. But it is very important in work engineering, especially for the Internet industry. It changes every day. It will be dangerous if you don't learn to keep up with the rhythm.