The professional practice report of digital media is 3000 words. What is inevitable for every college student is social practice. Practice can make college students better contact with society and understand society. The following is a professional practice report of digital media, with 3000 words. Welcome to reading.

3000 words 1 1. Practice purpose of digital media specialty

I hope that through this graduation internship opportunity, I can understand the operation of advertising companies, the work of digital media in newspapers and periodicals, the daily business activities of agency companies and the overall state of the industry, realize the relationship between manpower, capital and society related to planning and design activities, expand my knowledge, expand my contact with society, increase the theoretical knowledge of newspaper industry, exercise and improve my ability in social competition, and more importantly, evaluate my future career direction.

Second, the internship requirements

Through social practice, proficient in professional skills, understand the art and design institutions, their departments, daily business activities and the overall situation. And realize the relationship between art design activities and manpower, capital and society.

Third, the internship unit summary

1, advertising introduction

Advertising is a kind of propaganda means to convey information to the public openly and widely through certain forms of digital media for specific needs.

Advertising can be divided into broad sense and narrow sense. Broadly speaking, advertisements include non-economic advertisements and economic advertisements. Non-economic advertisements refer to advertisements that are not for profit, such as various announcements, notices and statements of government administrative departments, social institutions and even individuals. Advertising in a narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit. It is usually an important means to communicate information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide services.

2. Introduction of Fuzhou Chaoyi Advertising Co., Ltd.

Our company is specialized in producing all kinds of titles, signs, aluminum alloy indoor and outdoor signs, advanced table sign conference cards, exhibition equipment and hotel supplies, all kinds of director light boxes, table corner rotating light boxes, plastic light boxes and aluminum alloy light box profiles, making large, medium and small light boxes, signs, mahogany carvings, large-scale inkjet printing, high-definition photography, carving crystal word, plastic characters and so on. Active participation and rational sense of responsibility are the driving force for the survival of enterprises, and technology is the mainstay. Taking humanity as the foundation, taking art as the taste, and pursuing the integration of products and environment are the charm of hundreds of millions. Keeping improving, advancing with the times and benefiting the people are the goals of unremitting efforts.

Fourth, the feeling of internship.

Out of school, into the society, to meet the challenges of the future. With my resume, I invested in Fuzhou Chaoyi Advertising Co., Ltd. with excitement and excitement. I applied for an internship in Fuzhou Chaoyi Advertising Co., Ltd. for three months. As a graphic designer, in Fuzhou, Chaoyi Advertising Co., Ltd. belongs to a typical local small and medium-sized company: small scale and little business. Its company is mainly composed of storefront design, inkjet advertising design and wall advertising, cis planning and introduction.

Since I entered the company, the company's employees have been stable at around 10, and the number of advertisers has not exceeded 10. There are only five or six stable long-term customers, including some unknown customer groups. Of course, as far as I know, the company's benefits are good and it is in a period of steady rise. The internal setup of the company is similar to other companies at the same level: the boss is the general manager of the company and is responsible for the overall planning and management of the whole company; There are business department, production department, design department and installation department. Because the company is small in scale and the internal staff can operate flexibly, I have also been able to participate in the development and exchange of copywriting, creativity and customer service of several customers, and gained many rare opportunities for learning and exercising. The following is my internship diary and the working status of the design projects of major clients I participated in.

When I entered the company on the first day, I had a simple interview with the manager, leaving no too many tasks. Let me get familiar with the environment and know about the company, including its scale, department and division of labor. Then let me design the brochure of Xinfei Zhixin Human Resources Company and test my ability in the design process. Fortunately, I can participate in design projects as soon as I enter the company, just to exercise myself. So, I put what I learned into practice and quickly made three plans in one day. After reading it, the design director was very satisfied, and he could safely leave other design tasks to me. Due to lack of experience, I was mainly responsible for some trivial design tasks at first. I haven't really participated in a relatively complete event planning. After two days of running-in, I clearly know what shortcomings and deficiencies I have. At school, because there are fewer opportunities for actual exercise, I am still not very proficient in software operation. And can't respond to customers' requirements immediately.

Through the work practice in the first two days, I have a basic understanding of the company's design process. First, the customer puts forward the demand, and then the design director reasonably assigns tasks according to the degree of customer demand and the design characteristics of each designer, giving full play to the advantages of each designer and making the design satisfy the customers as much as possible. And some customers will stare at the designer to complete the design task, often this way is basically done according to the wishes of customers. Designers don't like this kind of customers, which easily leads to the lack of creativity and innovation in design, because most customers still don't understand design, and they are more interested in design timeliness. Bright colors are customers' first choice, because they think it will attract consumers' attention. If this tone is not well grasped, it will lead to vulgarization of design.

After a few days of internship, I learned the basic operation for the first time. The company also sent Master You to teach me. The master didn't take me to work at first, but asked me to make a work in photoshop first. With the help of a little professional knowledge I have learned before, I started to operate with great interest according to the requirements of my master. An hour passed, and I found that I couldn't even meet the first requirement, but my previous knowledge was not so good in practice. After repeatedly hitting the wall, I had to ask the master for advice. He told me: "Many students in technical secondary schools and junior colleges know photoshop like the back of their hands, or you students in technical secondary schools are much better and can bear hardships and stand hard work." I feel very ashamed. It turned out that my master graduated from junior college, which gave me a new view on vocational education in secondary schools and made me more aware of the fierce competition in today's society. Later, the master taught me photoshop skills, which not only helped me review my previous knowledge, but also taught me a lot of operation methods.

In the next few days, I learned how to make advertising works with my master. Every morning, the master takes the work list to check today's work tasks, and keeps in touch with customers from time to time during the production process. The master told me that it is very important to make an advertising graphic work, but it must be within the scope specified by the customer and must not be done according to one's own preferences. Everything should focus on the interests of customers. "However, in the production process, we should improvise according to the specific situation and negotiate with customers about the style, style and expression of the work. This is a seemingly simple but complicated workflow. After listening to the master's explanation, I got a preliminary understanding of the process of advertising works from design to completion, and also deepened my understanding of the advertising industry. Although it was only a small advertising company, it taught me a good lesson. After studying with the master for a few days, I can finally practice by myself. First, I made Taskmaster's previous historical works, and then I made some simple works, such as bronze medals, banners and simple posters. Although these things are simple, they are actually made with strict rules, such as length, width, height, specifications, proportions, fonts and so on. There can be no deviation. This task not only tests patience, but also exercises skills. The internship time really passed quickly, and a week passed quickly. On Monday of the second week, I was finally able to officially make advertising works for my clients, which made me very excited. The task is: to make a wedding seating chart. There is no special requirement for style, as long as it is festive and auspicious. So, I downloaded several wedding templates online, chose the best one, and began to modify it. I made a sketch of the pattern and table with photoshop, arranged the tables in order, decorated them with auspicious and beautiful patterns, modified the background, typed the words, and finally finished. I gave it to my master. He looked at it and told me that there were still many mistakes. I'm surprised. Obviously, I worked hard to do it. Why are there still defects? The master pointed out several mistakes to me, and I was confused. First of all, the biggest mistake is the discharge of the wedding table. I'm not familiar with these customs and the emphasis on wedding banquets. The table should be arranged in the order of the main table, family, relatives and friends, and the combination of orientation and table placement is also very particular. Orientation means choosing an auspicious direction. There are many combinations of tables, and exquisite combinations should be placed according to the requirements of the organizers and the number of tables.

The professional practice report of digital media has 3,000 words and 2 prefaces.

With the rapid development of society, employers have higher and higher requirements for college students. For the graduating students majoring in digital media technology, graduation practice is an essential stage in order to better adapt to the severe employment situation, integrate into society as soon as possible after graduation and lay a solid foundation for themselves to step into society. Graduation practice can make us understand the society in practice, and let us learn a lot of knowledge that we can't learn in the digital media technology class, and benefit a lot. It also broadens our horizons, increases our knowledge, and makes me realize that I want to apply what I have learned to my work and lay a solid foundation for further social development in the future. Only by adjusting your learning style as soon as possible and adapting to the society during your internship can you be accepted by this society and survive and develop.

When I first entered the internship unit, I was a little worried that the professional knowledge of digital media technology in the university was out of touch with the knowledge needed for the internship position. However, after several days of adaptation, I slowly adjusted my concept and correctly understood the positions and development direction of internship units and individuals. I believe that as long as we are based on reality, change and adjust our perspective, forge ahead, and keep climbing on the road to success, one day, those successful opportunities will come one after another, prompting us to become recognized talents in the field of digital media technology. I firmly believe that "practice is the only criterion for testing truth". Only by applying the theoretical knowledge of digital media technology learned from books to practice can we truly master this knowledge. Therefore, as a student majoring in digital media technology, I was lucky enough to participate in the graduation internship for nearly three months.

First, the purpose and task of the internship

After four years of theoretical study on digital media technology, we have basically mastered the basic knowledge of digital media technology. We are about to leave the university campus. As college graduates, what we are thinking about is how to do a good job in our career development and how to better complete each task in our future work. The purpose and task requirements of this internship:

1, internship purpose

① In order to apply the professional knowledge of digital media technology to social practice, consolidate our theoretical knowledge in practice, apply the theoretical knowledge we have learned to practice, and then test the correctness of the theory in books, exercise our hands-on ability, cultivate our practical work ability and analytical ability, and achieve the purpose of applying what we have learned. Through the professional practice of digital media technology, we can deepen the theoretical knowledge we have learned, improve the comprehensive application of the knowledge we have learned, and cultivate the ability to find and solve problems.

(2) Through the professional post practice of digital media technology, we can contact the society more widely, understand the social needs and deepen the society.

Will know, enhance their ability to adapt to society, let themselves integrate into society, cultivate their practical ability, and shorten our concept and business distance from a college student to a staff member. Lay a solid foundation for further going to society in the future;

(3) Through the internship, understand the workflow of digital media technology professional posts, so as to establish their best jobs. It plays a key guiding role in your future career planning. Through the internship process, I can gain more knowledge related to my major, broaden my knowledge and increase my social experience. Contact more people, exercise your courage in practice, and improve your communication skills and other social skills. Cultivate better professional ethics and establish correct professional ethics.

2, internship task requirements

① During the internship of digital media technology post, I shall strictly abide by the rules and regulations of the internship unit, obey the arrangement of the graduate internship professional guidance teacher, make internship notes, pay attention to the combination of theory and practice, and be good at finding problems.

During my internship, I have a strict concept of time, don't be late and leave early, humbly ask experienced colleagues, actively complete the tasks assigned by the internship unit, and get along well with colleagues;

(3) Seriously sum up the problems and experiences encountered in the internship every day, do a good job of reflection, and write a graduation internship diary in time according to the requirements of the school graduation internship.

Second, the internship unit and work introduction

Zhejiang XXXX System Engineering Co., Ltd. was established in * * *, and is a high-tech enterprise focusing on the research, development, production and sales of XX products and XXX products. Its headquarters and R&D base are located in * * * Science and Technology Pioneer Park, with branches all over the country. With strong technology and R&D strength, the company is a participant in the National 863 Project and has been recognized as a "high-tech enterprise" by the government.

Since its establishment, Zhejiang XXXX System Engineering Co., Ltd. has always adhered to the management principle of people-oriented and honesty-oriented, gathered industry elites, and combined foreign advanced information technology, management methods and enterprise experience with the specific reality of domestic enterprises to provide enterprises with all-round solutions, help enterprises improve their management level and production capacity, maintain their competitiveness in the fierce market competition, and realize the rapid and stable development of enterprises.

The company has a reasonable talent structure, with a number of doctors as the main technical backbone and more than 800 employees with master's and bachelor's high and intermediate technical titles. Only in this way can we develop XXXX that truly meets the needs of enterprises.

Products and enterprises especially adopt digital media.

As a consultant, sports technology expert (academician of Chinese Academy of Sciences) closely tracks the development characteristics of digital media technology industry and constantly optimizes it.

2. Introduction of internship position (overview)

A, participate in the daily work of digital media technology posts, and participate in organizing the formulation of the development plan and year of digital media technology posts in this unit.

Work plan (including annual fund use plan, equipment purchase plan, etc.). ), and assist colleagues to organize the implementation and check the implementation.

B, assist the competent leaders in scientific management, and carry out and implement relevant rules and regulations. Determine your career position in digital media technology.

Job responsibilities and tasks, regularly learn business-related knowledge, and constantly improve business level and work ability.

C, in the process of work, together with colleagues through negotiations with customers, on-site investigation, as much as possible to understand the customer's work.

Industry, preference, function required by the owner, style pursued. Strive to improve the ability of customers to establish good relationships and tailor the design scheme for customers.

Third, the internship content (process)

1. Hold on-the-job training for computer science and technology majors.

I am honored to enter Zhejiang XXXX System Engineering Co., Ltd. for graduation practice. In order to better adapt from a student to a staff member with excellent professional skills, the competent leader of the internship unit first gave us the relevant knowledge materials of digital media technology professional posts, conducted independent learning of some basic knowledge, and arranged special old colleagues to carry out special training on the relevant knowledge involved in the posts.

2, adapt to the digital media technology professional jobs.

The graduation internship lasting more than two months is an important turning point in my life. There are great differences between campus and workplace, study and work, students and employees in concepts and manners. From the ivory tower to the society, in the process of this transformation, people's views, behavior patterns, psychology and other aspects should be properly adjusted and adapted. After getting familiar with the working environment and colleagues of digital media technology, I gradually entered the working state, and completed the assigned tasks on time and in quantity every day. In the process of gradually adapting to the post work, I understand the hardship of work and the difficulty of living independently. In the process of getting along with colleagues at work, even a very ordinary little thing can't be sloppy, which also makes me understand a truth: details determine success or failure.