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The Origin of "Gaojiazhuang" in Gaojiazhuang Township
Gao Huanchun of Gaojia Village, Hougang Town, Leping has been working in Guangzhou and Xiamen since the mid-1990s. During his working career of more than ten years, he saw that many beautifully packaged foods in big shopping malls and supermarkets were actually local specialties in rural areas. As early as a few years ago, he cooperated with his brother to make cigarette candy in his hometown. His brother Gao Huanfang has been making caramel and cigarette candy in Hougang for more than 20 years. However, because there is no planning, no brand and no marketing measures, the workshop-style industry has never been able to operate systematically and regularly, and a local product that is applauded by thousands of people and loved by thousands of people has never entered a benign operation track.

In 2005, in the climax of national entrepreneurship in the whole province, facing the rural area of Leping, which is rich in local products, Gao Huanchun realized that in order to make Leping's local specialty food go to the market, it is necessary to take the road of standardized management. At that time, he and his brother founded leping city Sifang Food Factory in Leping. Since his hometown is Gaojia Village in Hougang Town, he thought of the classic line "Gaojiazhuang is really high" in the movie Tunnel Warfare. Yes, it's called Gaojiazhuang! With the help of the provincial and municipal industrial and commercial bureaus, he registered a well-known brand "Gaojiazhuang". The trademark is simple and catchy, elegant and easy to remember. Later, with the help of Jingdezhen Quality Supervision Bureau, he took the lead in formulating the quality standard of this product.

In order to make the products truly move from tradition to modernity, he also specially invited Hong Kong designers to Shenzhen, Zhuhai and other places to design and manufacture internal and external packaging. This product not only has a unique taste, but also has a unique appearance. The overall appearance is not only very auspicious and elegant, but also shows the profound cultural accumulation of Leping to a great extent, which makes local specialties put on the coat of local culture. So many people who have seen this product say that Gaojiazhuang's products can reflect the economic development environment and people's mental state of Leping in recent years from another side.