As we all know, the development and construction of expressways have a strong role in promoting the regional economy. The service area on the expressway is increasingly becoming the window of expressway service and the growth point of social and economic benefits. By the end of 2020, Henan Expressway has 127 pairs of service areas, which are basically in a completely closed operation state. With the rapid development and continuous improvement of Henan expressway network, the service area industry is gradually changing from a closed, isolated and lagging industry to an open, integrated and highly market-oriented industry.
Looking at the advanced development experience of service area industry at home and abroad, the relationship between expressway service area and local economy and society is getting closer and closer by changing concepts, optimizing models and rearranging layout. It is necessary to break the mindset that "the service area only serves passers-by", get rid of complacency, re-examine the functional orientation of the service area, actively change the operation mode, strive to adjust the design layout, and seek coordinated development and win-win cooperation with the local economy and society. Many provinces in China, such as Dahuai Service Area in Guangdong, Fuyang Service Area in Zhejiang, Taizicheng Service Area in Hebei, Lengshui Service Area in Chongqing and Longfei Service Area in Sichuan, have tried first, and achieved good results.
In this regard, during the two sessions in Henan Province, Zhang Guilin, member of the Political Consultative Conference of Henan Province, secretary of the Party Committee and chairman of Henan Da Qiao Petrochemical Co., Ltd., made further suggestions, hoping that the Henan Provincial Department of Transportation would organize relevant departments to conduct special research on the current situation of expressway service areas in the province, and approve the establishment of service areas that meet the conditions of location advantages, hardware facilities, people and vehicles. As an open service area.
Zhang Guilin said that promoting ETC charging items in the service area, setting up a safe passage for people to come in for consumption and leisure, and getting on and off vehicles at high speed can solve the traffic flow relationship between people and cars, cars and cars, and cars and goods in space, form a coordinated and reasonable internal and external layout, improve the utilization rate of the service area, and make new and greater contributions to local economic development and rural revitalization.
Zhang Guilin pointed out that the coordinated development of expressway service area and local economy is a brand-new concept and model, and it is an effective way to realize transportation power. Re-examine the functional orientation of the service area, rely on the advantages of transportation and location, give full play to the effects of platform, window, link and node, and form a growth pole that takes the service area as the center and the expressway as the "growth axis" and drives the local economic and social development.
This transformation and upgrading has made the high-speed service area a platform for serving the local economy and society. Take service area as an important part of the whole social and economic system, and combine the location advantages to make it a platform for serving local economy and society. First, the distribution of characteristic agricultural products, out of a benign development path of increasing farmers' income, passers-by shopping and increasing efficiency in service areas. The second is to promote characteristic catering, attract consumers widely, promote the development of characteristic economy, realize the two-way promotion of service area management and local characteristics, and achieve mutual benefit and win-win results. The third is to promote local employment. Employees in the service area are given priority in recruiting from the local area, so as to relieve the pressure on the surplus labor force and provide employment opportunities for people along the route in their hometown.
At the same time, it is also a window to display local cultural brands. First of all, as a beautiful landscape of the expressway, the service area can improve the landscape quality of the areas along the expressway and realize mutual support and promotion with the urban economy. In addition, the integration of regional cultural elements in the service area construction can enhance the landscape effect and cultural connotation of the service area, and can also play a window role in displaying landscape attributes and humanistic characteristics. In the service area near the scenic spots, you can also interact with tourism resources through ticket sales, hotel reservations, recommendation and consultation. Stimulate the tourism consumption economy.
Secondly, it will become a link between the inside and outside of the expressway. In the past, the location of the service area lacked consideration of the surrounding resources and industrial layout, and ignored the important role of reasonable location in local economic development. Nowadays, the service area has diverse functions and rich formats. In the layout, we should not only coordinate and expand the relationship between functional bodies and basic functions, but also consider the relationship between service areas and surrounding areas. According to different themes, we should fully tap the advantages of local culture, tourism and industrial resources, build a service area with cultural experience, tourism transformation and industrial support, attract passers-by by by expanding functions and increasing formats, and transform the service area from a temporary stop to a tourist destination, thus becoming a link between the expressway area and the outside.
As far as serving the local economy is concerned, on the one hand, it can distribute characteristic agricultural products, forming a benign development path of passers-by shopping, increasing farmers' income and increasing efficiency in service areas. On the other hand, it can promote characteristic catering, attract consumers widely, promote the development of characteristic economy, realize the two-way promotion of service area management and local characteristics, and achieve mutual benefit and win-win results.
The high-speed service area can also be a window to display local cultural brands.
First of all, as a beautiful landscape of the expressway, the service area can improve the landscape quality of the areas along the expressway and realize mutual support and promotion with the urban economy. In addition, the integration of regional cultural elements in the service area construction can enhance the landscape effect and cultural connotation of the service area, and can also play a window role in displaying landscape attributes and humanistic characteristics. In the service area near the scenic spots, you can also interact with tourism resources through ticket sales, hotel reservations, recommendation and consultation. Stimulate the tourism consumption economy.
In addition, the high-speed service area can also adopt the mode of "front store and back warehouse" to expand the logistics business in the service area.
Build the "front store" into a driver's home, provide drivers with rest, leisure and entertainment services, build the "back warehouse" into a storage center, develop storage, packaging, circulation and processing services, build idle freight yard resources into transit stations, increase business formats, improve service supply quality, further attract traffic flow, and build the service area into a key node of the traffic economic chain, which will drive the economic development of surrounding areas.
Source: China Network