I. Industrial base, characteristics and advantages

On June 5438- 10, 2006, Panyu District, Guangzhou was jointly rated as the characteristic industrial base of Chinese jewelry and jade jewelry by the Ministry of Science and Technology, the National Development and Reform Commission and the Ministry of Land and Resources, and was awarded the license by the China Jewelry and Jade Jewelry Industry Association and the Jewelry and Jade Jewelry Management Center of the Ministry of Land and Resources. It is one of the first batch of 16 Chinese jewelry and jade jewelry characteristic industrial bases in China. At the same time, it is also the only torch plan jewelry industry base in Guangdong jewelry industry so far.

Panyu District, Guangzhou, located in the geometric center of Guangzhou, Hong Kong and Macao, and the waterfront of Guyi New Town is livable, which has always had a strong commercial atmosphere. Relying on the opportunity of the transfer of Hong Kong and international jewelry industry, it has become a famous gathering base of jewelry industry at home and abroad in the 1970s and 1980s. At present, the annual export volume of jewelry industry in the whole region is165438+55 million USD, ranking third among the export commodities in the whole region; It accounts for 60% of Guangzhou's jewelry exports and 20% of the national jewelry exports; There are 379 jewelry enterprises in Guangzhou (including specialized jewelry enterprises and supporting comprehensive service institutions) with 70,000 employees, which has become the core area of Guangzhou jewelry industry development and the national jewelry characteristic industry demonstration development base.

Tan, secretary of Panyu District Party Committee, and Guo Lisi, chairman of Belgian Antwerp Diamond Bank, reached a consensus on promoting cooperation between the two places.

At present, the enterprises in this characteristic industrial base present the following characteristics:

1. Enterprises have a high degree of internationalization, showing a diversified development trend in which foreign-funded enterprises are the main force and private enterprises go hand in hand. At present, jewelry enterprises from all over the world, including China, Hongkong, Belgium, Israel, India, Italy, the United States, Canada, Germany, France, South Korea, Japan and other countries and regions, have invested and set up factories in Panyu District. It can be said that Panyu District has become an important bearing base for the transfer of international jewelry industry.

Luo Weifeng, the mayor of Panyu District, Guangzhou, introduced the development advantages of Panyu Jewelry Characteristic Industrial Base at the Mayor Forum of China Jewelry and Jade Jewelry Characteristic Industrial Base.

2. The enterprise has large scale, high brand concentration and strong development strength, showing the development trend of internal and external interaction and internal and external marketing. At present, among the 300 enterprises in our district, there are dozens of large factories with more than 1000 employees and hundreds of ordinary small and medium-sized factories, which have obvious scale development effect; For example, Liu Fu, Xie Ruilin, Hily, Otel, Yuan Yi, Yi Zuan, Zunhui and many other well-known enterprises enjoying extensive market influence in China are doing business in the base. Moreover, relying on the port's special location advantage and industrial historical origin, the current jewelry processing volume accounts for 60% of Hong Kong's re-export trade, and almost all brand jewelry processing businesses in Hong Kong have been contracted. Products are sold to the global market, and the processing trade accounts for 60% of the country.

3. Wide business scope, full range of products, exquisite technology and wide international recognition. The base's jewelry industry has a wide range of business, covering diamond processing, precious metal inlay jewelry, jewelry equipment, jewelry watch crafts manufacturing and so on. , basically forming a cluster effect with complete product categories and comprehensive technology; Secondly, the product has obvious advantages, mainly in rough diamond processing and jewelry inlay business, in which the total import and export processing of rough diamonds accounts for Guangdong 1/3, accounting for 24% of the total import and export volume of the country, and is known as "China worker"; Panyu is also known as "Vicenza of China" because of its large processing capacity and exquisite craftsmanship. In addition, Panyu jewelry has exquisite craftsmanship, high recognition in the international market and broad market space. At present, the products are mainly exported to Europe, North America, the Middle East, Japan, Southeast Asia, China, Hong Kong, Macao and Taiwan and the domestic market.

Panorama of Shawan Jewelry Industrial Park (left)

At present, it has modern Shawan Jewelry Industrial Park, International Diamond Jewelry Logistics Trading Center (18000m2) and dozens of industrial zones, such as Shiqiao Jewelry Industrial Zone, Daluotang Industrial Zone, Xiaoping Industrial Zone, He Lan Jewelry Industrial Zone and Dagang Mingzhu Industrial Zone. After experiencing the spontaneous stage, the whole jewelry industry is gradually moving towards a standardized industrial development path. Strengthening scientific and technological innovation and system innovation, improving the efficiency of resource utilization and taking a new road of intensive development are the main directions and exploration modes of Panyu, a characteristic industrial base of Chinese jewelry and jade jewelry.

Shawan Jewelry Industrial Park, which covers an area of 338 mu, has been put into use and is still in short supply. The park integrates customs, foreign trade, quality inspection, customs declaration, insurance, escort and other functional departments, and can provide customers with a real "one-stop" service integrating examination and approval, contract filing, verification, customs clearance, inspection and escort. In the form of combining the central bonded area with the surrounding shops, the Diamond and Jewelry Purchasing Center gathers global suppliers of raw materials, finished products and auxiliary materials to provide professional services for trading, exhibition, promotion and comprehensive business, and realize coordinated development with industrial parks. At present, by integrating the existing resources and extending the industrial chain, these two projects have obviously promoted and radiated related industries, such as finance, logistics, insurance, notarization, accounting, tourism and other service industries, and the derived industrial added value has greatly enhanced the development strength of Panyu jewelry industry base. In the future, our district will take key projects as the carrier, become bigger and stronger, and strive to build Panyu into a characteristic industrial base with the most development potential in China.

Pearl River Delta is a key area for the development of China's jewelry industry, accounting for almost 70% of the whole industry. China Jewelry and Jade Jewelry Industry Base (Panyu) is located in the core area of the Pearl River Delta. With the development opportunities brought by WTO, CEPA and China-ASEAN Free Trade Area, a group of powerful and influential jewelry enterprises and comprehensive service enterprises supporting industries gradually began to gather and grow in Panyu, and gradually realized the transformation from resource competitive advantage to economic advantage. It can be said that at present, Panyu, a characteristic industrial base of Chinese jewelry and jade jewelry, is welcoming a historic development opportunity.

Panorama of Shawan Jewelry Industrial Park (right)

Second, the main working ideas

China's jewelry and jade jewelry characteristic industrial base (Panyu) has great development potential and remarkable development advantages. Based on the development of jewelry industry in this region, in order to better adhere to the strategy of Scientific Outlook on Development and sustainable development, make rational planning and pragmatic development, and further promote the healthy and rapid development of the industry, the Panyu District People's Government has compiled the "Eleventh Five-Year Development Plan for Jewelry Industry in Panyu District, Guangzhou" according to the instructions and work arrangements of the provincial party committee, the provincial government, the municipal party committee and the provincial and municipal science and technology departments, so as to comprehensively and clearly guide and promote the construction of future characteristic industrial bases.

In order to strengthen the construction and development of China's jewelry and jade jewelry industry base (Panyu), Panyu District Party Committee and District Government are oriented by science, with clear objectives, adhere to the comprehensive implementation of Scientific Outlook on Development and sustainable development strategy, and take the guiding principle of "improving resource utilization, harmonious local development, common regional development and sustainable industrial development" as the guiding principle, and strive to use five years to build a comprehensive China that can not only serve the industry, but also create taxes, increase employment and stimulate economic development.

In order to do a good job in the specific development of China's jewelry and jade jewelry industry base (Panyu), at present, Panyu District People's Government has put forward six development strategies, scientifically positioning and rationally planning the industrial development direction, as follows:

1. Advantage transformation strategy. Adhere to the development strategy of transforming resource advantages into economic advantages, give full play to the interaction between foreign direct investment and local government behavior, improve the level and quality of attracting investment, and improve industrial quality.

Guangzhou Panyu Shawan Jewelry Industrial Park Comprehensive Office Building

2. Innovation breakthrough strategy. Relying on Shawan Jewelry Industrial Park and Diamond Trading Center, we will establish a jewelry industry innovation center, promote technological innovation and institutional innovation, and form an innovation mechanism suitable for the upgrading and rapid development of industrial clusters.

3. Environmental optimization strategy. On the one hand, through strong government guidance and incentive policies, an efficient and capable organization and management institution will be established to guide more market resources to gather in Panyu; On the other hand, through the two major projects of industrial park and drilling center, we will improve the construction of supporting service system, further create and optimize the hard environment for entrepreneurial development, do public services with high standards, attract more jewelry enterprises to gather in Panyu, and promote the development and growth of the cluster.

4. Talent gathering strategy. Through the implementation of the jewelry talent project, on the one hand, relying on the basic colleges and research institutes in or around our region and cooperating with well-known education and training institutions at home and abroad, a vocational skills training system for all workers will be formed, especially in the historical development period of economic and social adjustment in our region, entrepreneurship training and re-employment training will be strengthened to cultivate labor resources in line with the development of the industry; At the same time, formulate preferential talent policies, attract more professional and technical talents to develop and start businesses, constantly optimize the environment for developing home ownership, do a good job in ensuring talent service, and accumulate enough professional and technical backbones and labor for industrial development. Through the promotion and support of talents, we will form our own intellectual property rights and make up for the talent gap in management, design and market influence in the jewelry industry at present.

5. Promote the strategy of strengthening the country. On the one hand, improve the level and quality of attracting investment and introduce foreign-funded enterprises with foundation, development strength and prospects for development; At the same time, support and encourage local private enterprises to use the internal resources of industrial clusters to develop and grow.

6. Market-driven strategy. Improve the guidance, supervision, management and promotion mechanism, give full play to industrial advantages, improve the utilization rate of resources, intensify efforts to expand the domestic market, and highlight the relevance between industrial development and local taxation.

At the same time, Panyu District insists on defining the development goal of China's jewelry and jade jewelry characteristic industrial base (Panyu) from multiple angles:

1. Industrial scale target. During the "Eleventh Five-Year Plan" period, Panyu's jewelry export can still maintain an annual growth rate of nearly 20%, and by 20 10, the export will exceed 2 billion US dollars, accounting for about one third of the total jewelry export in China.

2. Enterprise development goals. By 20 10, there will be nearly a thousand jewelry and related supporting service enterprises in the whole region, and the backbone enterprises with comprehensive service functions will gradually grow, with more than 10 listed jewelry enterprises; The annual transaction volume will exceed 30 billion yuan, generating a large amount of direct tax revenue. At the same time, the supporting service enterprises are in place in time, and the service functions are more powerful and sound.

3. Professional talent goal. Three talent training bases, namely Jewelry College of Panyu Vocational and Technical College, National Inspection Training Center and Shawan Jewelry Industrial Park, have been established, and the talent structure is more reasonable. The number of employees in the jewelry industry in the region will exceed 654.38+10,000.

4. Park construction objectives. It has Shawan Jewelry Industrial Park and jewelry industry development base (including Shiqiao Jewelry Industrial Zone, Daluotang Industrial Zone, Xiaoping Industrial Zone, He Lan Jewelry Industrial Zone, Dagang Mingzhu Industrial Zone, etc.). ) as the core, jewelry industrial park as the development direction, encourage enterprises to enter the park, strengthen the construction of cluster network, and further improve the spatial layout of jewelry industry in our region. By 20 10, the modern Shawan Jewelry Industrial Park has expanded to 1300 mu, with more than 500 jewelry processing enterprises. Moreover, a number of large international jewelry enterprises have been cultivated and introduced, and the scale of industrial clusters has been further expanded.

5. The goal of industrial base. Jewelry dealers, suppliers, buyers, traders and service organizations supporting the jewelry industry from all over the world, including quality inspection and evaluation, financial services, safety insurance, integrated logistics and other institutions, will gather in Panyu, with the drilling center as the node, and through horizontal joint and vertical drive, directly realize the scientific support with the production links, truly realize the harmonious development of Panyu's production and integrated logistics, and have the influence of serving the surrounding areas and radiating domestic and global. At the same time, the jewelry industry culture has further prospered, and Panyu Jewelry Industry Museum has been established to jointly develop tourism and jewelry industry, making Panyu an international comprehensive jewelry industry economic headquarters integrating trade, logistics, commerce and culture and the most dynamic demonstration base of Chinese jewelry industry, which has made positive contributions to the development of Chinese jewelry industry.

6. Long-term goal of industrial development. In the future, Panyu will become the birthplace of exquisite jewelry in the world, an international professional trading center, a comprehensive professional logistics distribution node, an innovative R&D and information center, a talent training base, a place where standards and brands are generated, and the core of comprehensive services for international industries in Pan-Pearl River Delta in South China.

Three. Development planning and specific measures

From the beginning, all departments in Panyu District worked together to comprehensively urge the progress and development of China's jewelry and jade jewelry industry base (Panyu). At present, the main countermeasures and planning measures to promote the development of this industry are as follows:

In August, 2007, the 3rd General Meeting of Jade Branch of China Jewelry Industry Association and China Jade Industry Development Summit Forum were held in Panyu.

1. Strengthen the government's macro leadership and organization and coordination mechanism. ① Set up a five-year development strategy leading group for Panyu jewelry industry; (2) set up a special organization and management organization to implement the decision of the leading group; (3) set up an expert advisory group.

2. Gradually formulate and implement incentive policies for the development of jewelry industry. On the basis of implementing the state's support for the construction of characteristic industrial bases, we will set up a "special fund for the development of jewelry industry", change traditional concepts, increase investment in science and technology, encourage social investment, promote the upgrading and development of bases, and realize a virtuous circle of re-injection of social public resources.

3. Based on modern Shawan Jewelry Industrial Park, improve comprehensive services, and effectively expand and enhance the scale and development benefits of the base. Jewelry industrial park is the node of jewelry resources collection and the hub of industrial information exchange in our region. At present, with the rapid development of local family-run private enterprises, it is urgent to enter the park to find new cooperation opportunities; The wave of international jewelry industry transfer makes more foreign businessmen invest and set up factories in our region. In the future, Panyu District should further expand the scale of the park, strengthen infrastructure construction and improve the public service system in line with international standards on the basis of integrating and consolidating existing resources. Strengthen investment attraction, combine with the needs of industrial development, actively attract domestic and foreign enterprises (including those that have settled in Panyu and plan to develop) to settle in the park, give play to the learning cooperation mechanism among enterprises in the cluster, share the internal resources of the cluster, learn from each other's strong points and develop together, and form a knowledge spillover learning economy system. At the same time, strengthen the comprehensive improvement of public security and ecological environment in the industrial park and its surrounding areas, establish safe and efficient supporting infrastructure, and improve the supporting transportation conditions in the park and downtown. Through the communication of people flow, logistics, capital flow and information flow in the park, we will develop jewelry tourism, tap the cultural connotation contained in the industry, promote the coordinated development of related industries, make the jewelry industrial park an ideal carrier for attracting investment, and truly benefit the industries developed in the region.

Opening ceremony of 2007 China Jewelry Industry (Panyu) Jade Purchase Fair

4. Relying on the diamond and jewelry procurement center, we will introduce international service agencies in the fields of jewelry logistics and finance, innovate the industrial operation mode, promote industrial upgrading, and guide the base to develop better and faster. We will continue to accelerate the promotion and construction of the jewelry trading center of the diamond exchange, integrate resources, improve the industrial chain, give full play to its comprehensive service functions of bonded service and free sales, and form a world-class jewelry professional logistics and business platform integrating jewelry raw material development, finished product procurement, information commerce and integrated logistics around the world, optimize the upstream raw material supply and downstream product logistics distribution mechanism, and maximize the value-added ability of the industry. At the same time, strengthen the complementary resources between the industrial park and the trading center, and transform Panyu from a low-end single processing base to an international and high value-added comprehensive jewelry industry cluster.

5. Increase investment attraction, do a good job in attracting investment, promote the transformation of resource advantages into economic advantages, and improve the development quality of characteristic industrial bases. Jewelry industry is a comprehensive industry, which has a wide range of driving and radiating effects on related industries. Relying on modern industrial parks and international trading centers, more than 200 merchants are coming to develop. In the future, the focus of investment in our region is not limited to jewelry manufacturers, but integrated service providers related to the jewelry industry, including finance, logistics, insurance, quality inspection and so on. , promote the industry from relying on resource advantages to economic advantages, and establish a standardized and efficient operating environment.

6. Change the growth mode, adhere to the development mode of paying equal attention to both domestic and foreign markets, and guide the base to take the road of comprehensive and characteristic development. At present, the local government, customs, national tax, quality inspection, customs declaration, escort, trade institutions and enterprise entities are jointly developing an integrated management platform for logistics information transaction in the jewelry industry, so as to strengthen effective management and monitoring, create a relaxed and standardized development environment for the development of the industry, and attract more manufacturers to engage in jewelry processing and domestic sales legally and conveniently. At the same time, we will increase the construction and publicity efforts to explore the domestic market and increase the share and influence of products in the domestic market.

7. Do a good job in the construction of personnel training and training network system. (1) Continue to cooperate and support Panyu Vocational and Technical College to run the Jewelry College well; (2) Make use of the strength of the National Inspection Training Center to quickly start vocational retraining; ③ Cooperate with the talent training department of Shawan Jewelry Industrial Park to carry out training business.

8. Accelerate the improvement of the jewelry industry innovation system. (1) Establish a jewelry industry innovation center; (2) increasing scientific and technological projects, relying on large enterprises and scientific research institutes to strengthen the organic interaction of production, learning and research; ③ Actively introduce and support large enterprises in jewelry industry or support service organizations related to this industry to settle in Panyu.

9. Take the enterprise as the foundation and promote the healthy development of the industry as the direction, increase publicity, enhance brand awareness and establish the regional brand effect of "Panyu Jewelry". Based on the current development foundation, we will use various channels to increase the publicity of "Panyu Jewelry" at home and abroad, publicize Panyu's economic and social development, commercial investment advantages, entrepreneurial environment and the development achievements of the jewelry industry, establish a good international image of the development of the jewelry industry, seek more partners and establish influence in the industry.

10. Strengthen exchanges, promote cooperation, strengthen strategic cooperation with international traditional jewelry countries, and promote the healthy and sustainable development of China's jewelry and jade jewelry industry base (Panyu) through in-depth economic and trade cooperation and cultural exchanges.

Through the above-mentioned planning measures, the district party committee and the district government are committed to promoting the development of China's jewelry and jade industry base (Panyu) into the core of the whole jewelry industry cluster in the Pearl River Delta, which has the comprehensive service functions of basing itself on Panyu, driving the surrounding areas, radiating China and influencing the world, and promoting the comprehensive and coordinated development of economy, trade, culture, education, science and technology in the region where the characteristic industrial base is located.

Location of Guangzhou Zuanhui Jewelry Purchasing Center