Secondly, this position is also a scarce talent position, especially for experienced public opinion analysts, which is favored by enterprises and makes them feel a bit difficult to meet, so they have laid the foundation for this position, and the salary prospect after having certain work experience is also very optimistic.
Then talk about the social level. The society's awareness of public opinion is not wide, but there are people in the industry and big data industry, as well as public relations companies, government enterprises and large and medium-sized companies who are more concerned about and recognize the great value brought by public opinion and the importance of public opinion analysts. If you choose to join the post of public opinion analyst, you need to know, know and understand the company itself and its public opinion analysts from the industry where the company is located. Only with a deeper understanding of the industry can we write a better public opinion report, and I believe that we can also make a satisfactory public opinion report and analysis by combining some of our correct judgments and rational conclusions.
Public opinion industry is a new industry, which has developed rapidly in recent years. The central, provincial, city and county units and leaders attach great importance to it, and have built online public opinion monitoring systems to guide and control online public opinion. Network public opinion analyst is a brand-new profession in modern society, active in many party and government organs, enterprises and professional academic institutions. They browse hundreds of web pages every day, know public emergencies and hot topics like the palm of their hand, are familiar with online buzzwords and hot paragraphs, quickly grasp hot spots, accurately analyze public opinion, predict the trend of public opinion, and effectively resolve the crisis. According to the search of public opinion analysts in Interactive Encyclopedia, as of May 26th, 20 1 1, the keyword "public opinion monitoring" was entered in Baidu, and the related pages exceeded1530,000. There are more than 700,000 web pages containing "public opinion analysts" and 420,000 "public opinion analysts", which shows that China's public opinion analysis market has become increasingly popular. Although the frequent occurrence of public opinion events in the Internet era is inseparable from the efforts of public opinion analysts, the mixed network world has brought greater challenges to the work of public opinion analysts.
Network public opinion analyst 1 introduction. Network public opinion analyst refers to full-time Internet information monitoring, public opinion situation analysis, public opinion environment research, network crisis management and other work. And provide internet information monitoring, analysis and consulting services for party and government organs, enterprises, institutions and individuals at all levels. They extract valuable contents from the vast network information and make scientific analysis and judgment, thus providing decision-making reference for the parties to understand the internet information, observe the network dynamics and deal with the public opinion crisis.
2.2065438+In September 2003, Ministry of Human Resources and Social Security officially brought online public opinion analysts into the CETTIC vocational training sequence, and authorized public opinion monitoring Office of People's Daily to be responsible for the training and assessment of online public opinion analysts nationwide. Those who take part in the training and pass the examination will get the professional training certificate of network public opinion analyst certified by Ministry of Human Resources and Social Security, which will become the professional certificate and employment certificate of network public opinion analyst in the future.
3. These people are sometimes misunderstood and dubbed as "network agents".
What is the prospect of public opinion analysts? The first is the public opinion analyst. The analysis level of the basic public opinion analyst will be replaced by the machine after the public opinion work. NLP semantic analysis and other technologies are just to achieve this. After all, no one can monitor a huge amount of data, but public opinion analysts will not be replaced. Because public opinion analysis always keeps pace with the times, simple analysis can be replaced by machines, while deep mining and correlation analysis machines are not so easy.
The focus of public opinion analysis is industry segmentation. An analyst who understands data, processes and industry insiders will not be replaced, and the machine can't handle it at present. But this requires an analyst's data analysis ability, business modeling and understanding of existing business processes. Only those who can play with data, look up at the sky and talk to industry experts can be competent. So it's not that the public opinion analysts are confused, but that the public opinion analysts look down on themselves. Public opinion analysts should regard themselves as experts in data analysis.
What public opinion analysts do determines the subject of public opinion research, that is, the people or things to be described and analyzed. Public opinion analysts can conduct horizontal research on public opinion samples of these individuals, groups, organizations, communities, social products, social phenomena or social system objects, and make exploratory, descriptive or explanatory analysis. The TOOM information summary page shows the source of the information. Title, author, abstract, publication time, subject words, number of similar articles, etc. Click on the title to view the original text. On the original page, you can view the title, release time, source, text, related articles, etc.