1. Business scope: JD.COM mainly deals in general commodities, including electronic products, household goods, clothing, shoes and bags, etc. , a wide range of categories, and Jingxi directly deals in fast-moving consumer goods, including daily necessities, food and beverage, personal care and beauty cosmetics. , more emphasis on goods commonly used in life.

2. Operation mode: JD. COM's self-management means that JD.COM directly purchases or independently purchases goods, and then delivers them through its own warehousing and logistics system, while Jingxi's direct operation pays more attention to supply chain integration, and directly sells goods through cooperation with brands and suppliers.

3. Price and promotion: Since JD. COM's self-management involves more sales of ordinary commodities, more promotional activities and price concessions, while Jingxi's direct sales pay more attention to limited purchases and group purchases to attract users at lower prices.

4. User experience: JD.COM pays attention to providing all-round shopping experience, including after-sales service, logistics and distribution, and pursues a stable and reliable shopping environment, while Jingxi Direct pursues fast shopping, emphasizing the fun of snapping up limited-time goods.

5.JD.COM is a large e-commerce company in China. Initially based on the self-operated B2C model, it has now developed into a comprehensive group covering multiple business sectors. One of JD. The core business of COM is JD.COM Mall, which is a one-stop shopping platform, providing all kinds of goods, including electronic products, household items, clothing and fresh food. In addition to online retailing, JD.COM has also set foot in many fields, such as finance, logistics, health and so on, and improved the user experience through technological innovation and service optimization.