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Responsibilities of Regional Manager of FMCG
Generally speaking, the job responsibilities are as follows:

1, to ensure the completion of the sales target and expense verification index allocated by the company;

2. Implement the marketing plan formulated by the company and be responsible for supervising the use of marketing expenses throughout the process;

3. Reasonably arrange and use the business management expenses allocated by the company;

4. Responsible for the construction and maintenance of customer outlets, and timely feedback market information to the company or regional manager, and put forward marketing strategy suggestions;

5. Evaluate the daily KPI indicators of staff at all levels in subordinate units, and track and evaluate the indicators;

For the region, the relationship with customers (or agents) in the region is very important, so it is necessary to run more customers, follow up more and do a good job in customer relations;

Maintain a good cooperative relationship with commercial companies to ensure that your goods are full and there will be no out-of-stock situation, and use commercial power to drive your sales; (I don't know if there will be a commercial company for FMCG, but there is this link in drug sales, and the OTC sales model of drugs is close to FMCG)

The display position and on-site promotion of your products in various supermarkets can improve the appearance rate of your products among consumers and indirectly increase your sales at the terminal.

I hope it can be adopted. Thank you for your interest in Yi Dao headhunting company.