"Anchor" Industry With the rise of the concept of content payment, the audio industry has a good momentum of development. What is the living state of the "anchor" group in the audio industry? How to make money by "sound"? Audio book anchors can earn millions a year. What kind of economy is ear economy? Let me introduce some famous anchors:
The first is Zifeng: the content production method of Himalayan head anchor. On the audio platform of Himalayan FM, Zi Jin, who is famous for telling horror stories, has more than 3.8 million fans, and the audio novels that touched Jin Shitian have more than 65.438 billion hits. After he failed to graduate from college, he was the biggest V in the field of audio books. His vocal cords bear the heavy responsibility of creating terror for millions of people. According to his family tree, he is also a descendant of Tao Yuanming's fifth son. The audience searching for Zi Jin includes real estate tycoon with billions of assets (Zi Jin doesn't want to reveal his name), entertainment stars like Chen Yufan, tens of thousands of ordinary people and blind people. How did he do it step by step?
In order to get the best recording environment, he almost always works in the dead of night, and the day's work doesn't come to an end until the cock crows at dawn. Generally speaking, he usually records finished products for about three hours a day. According to his speaking speed, he can turn 15000 words into sounds every hour and record more than one million words a month. This has created a myth since he settled in the Himalayas on 20 14: for personal reasons, he never stopped and never told any stories.
Followed by radio Ricci: use magnetic voice to awaken the emotional experience of fans. From the beginning of 2065438+2006, the headline reading volume of Radio Matteo Ricci's "Listen to Alone" is basically 10w+. Up to now, 277 articles published by radio stations have reached 10w+, and 170 articles have more than 1000 likes. If the secret of the success of "Listening alone" is nothing more than pushing emotional stories through audio in this scene before going to bed, giving users spiritual comfort. The content involved in Listening Alone is mostly related to emotional frustration. However, Matteo Ricci comforted fans with stories full of positive energy, thus gaining more and more fans' love. In terms of distribution, the audio content of "Listening alone" was distributed on many audio platforms such as WeChat, Penguin FM, Dragonfly FM, Himalayan FM, Netease Cloud Music, QQ Music and so on. And gained millions of exposures. Some users who listen on other platforms will naturally become WeChat fans. Although WeChat only accounts for about one-tenth of the official WeChat account, it is highly profitable. Compared with the fragmentation of graphic reading in WeChat environment, audio provides a more touching immersive experience, which is a more emotional and subjective feeling. Once tempted, it will be easier to turn into high-value fans.
Finally, the amateur audio anchor: Jianghu Li Bai. On one occasion, Jianghu Li Bai received a message from a reader backstage. A small business owner was cheated out of more than 20 million by a woman, and he also filed a lawsuit. When he was down and out, he killed his heart and wanted to die with each other. Just as the murder plan was brewing, the little boss heard Li Bai's program in the Jianghu. After listening for about a week, he left a message to Li Bai, saying, thank you very much. I will quit this job and start from scratch. "Then he said, dude, if one day I make a comeback, I will come back and give you a hand." Li Bai, who has been talking about how to commit a crime, inadvertently prevented a case from happening.
This is the story of how the anchor reads the text.