IKEA is a Swedish furniture store. As of June 5, 2008+February 5, 2008, IKEA has 292 large shopping malls in 36 countries and regions around the world (of which 258 are owned by IKEA Group and 34 are franchised). Most stores are located in Europe, while others are located in the United States, Canada, Asia and Australia. Ikea's catalogue prints as many as 1 100 million copies every year, including about 12000 kinds of goods, claiming to be the book with the largest circulation except the Bible. The word "IKEA" not only takes the homonym of IKEA, but also quotes the allusion of "IKEA in Yi Shi" in the idiom to express the harmonious and happy life brought to the family.

Yi IKEA home furnishing

Jia Jia ju was founded in Sweden, 1943. "Creating a better daily life for most people" is IKEA Shanghai created by IKEA Company.

The direction that has been working hard since its establishment. The IKEA brand has always been committed to improving people's quality of life, and adheres to the business purpose of "providing as many customers as possible with household items with reasonable prices, excellent design, complete functions and low prices". While providing all kinds of beautiful and practical household items that ordinary people can afford, IKEA strives to build a business model centered on customers and social interests, and is committed to environmental protection and social responsibility. At present, IKEA has 240 stores in 34 countries and regions around the world, including 8 in China.

Mainland China is located in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Nanjing, Shenyang and Dalian. Ikea's purchasing mode is global, and 16 purchasing trade zone has been established all over the world, including IKEA in Beijing.

There are three in Chinese mainland, namely, South China, Central China and North China. At present, the purchase volume of IKEA in China has accounted for 65,438+08% of the total, ranking first among IKEA purchasing countries. According to the plan, by 20 10, there will be 10 retail malls in China, and the required storage capacity will be expanded from the current 654.38+10,000 cubic meters to more than 300,000 cubic meters. China has become IKEA's largest purchasing market and one of the most important business growth spaces, and plays an important role in IKEA's global strategy.