China's secondary culture will develop in a chaotic form in the future, constantly falling down, getting up and stumbling forward. Few people can tell clearly what the secondary market in China is like. Most of the secondary survey reports on the domestic market are integrated surveys released by the secondary platform for users, which are limited by the characteristics of platform users in terms of user types. Using this kind of report to explain the overall situation of the secondary market in China itself lacks credibility. Large companies have not yet formed a monopoly, and national trade associations have not yet appeared, so there will be no one to provide standardized data-no one wants to disclose their business secrets.

In China, the extension of the second element is very limited, and piracy is often rampant. Playing games in arcade game, such as pachinko, is not popular in Japan, but an activity, and now it has become a popular acquisition point. The word "core secondary element" is often mentioned now. However, in the current investigation report, even its cognitive standard lacks credibility, and no one can say clearly what a kernel user is. People soon realized that China's portrait of the second-dimensional crowd was not so clear. Although the "core" has increased, the future "pan-secondary" seems to be expected.

From this perspective, for the sake of capital, all sectors will be divided, and advertising, games and IP derivatives including offline activities will become the three most concerned income categories. For those things that haven't started in Japan, it's possible to do experiments in the China market first under the impetus of China Capital-such as animation IP authorized mobile games. This has become a circle business based on communication-whoever has the resources to contact Japanese brokerage companies and animation production and distribution companies will be the first person to bring these existing contents into China.

The most difficult thing is the creation of culture itself. Not only talents' creativity is needed, but also professional and efficient production schemes are needed, which is exactly what China Animation lacks patience to do at present. The long production cycle of animation has bound small companies that want to make works; Capital prefers to obtain income; Fresh graduates are eager to participate in several major cases, add a touch of color to their resumes, and gain more bargaining power in the job market-no one can find satisfactory cooperation points. Seemingly prosperous, there is actually a hidden crisis-where the audience is, how to reach them, what they like, and why they are willing to spend. On the surface, China Second Hospital is full of opportunities, but actually it is still confused.