Raymond loeway has been engaged in industrial product design, packaging design and graphic design (especially corporate image design) all his life. He has participated in thousands of projects, from coca-cola bottle to NASA's "Air Lab" program, from cigarette packs to the inner cabin of Concorde. The content of the design is extremely extensive, which represents the all-round characteristics of the first generation of American industrial designers and has achieved amazing commercial benefits. It can be said that American life cannot be separated from Roy's works. He is undoubtedly one of the most influential designers in the 20th century, and is also called "the founder of America". "His design runs through every aspect of every American's life, from household products to transportation to company logos. According to statistics, at the peak, 75% of Americans use his products every day. He advocates the new concept that design promotes marketing, and thinks that designers should not pursue simple design philosophy and design concept, but should pursue the market benefit of design. He said, "for me, the most beautiful curve is the curve of sales increase."