On the morning of February 29th, 65438, in the fifth lecture of the provincial cultural tourism network propaganda and information construction training course, Aauto Quicker V, a training lecturer and cultural tourism marketing consultant, gave a live lecture on the new media marketing thinking, how to make the scenic spot change from network celebrity to word-of-mouth communication, and the future development form of the scenic spot. Li Chunsheng said that new media marketing has the advantages of extensive communication attributes, stronger interactivity and fragmentation, diversified presentation forms, greater freedom, popularity and higher credibility for tourists. How to change the scenic spot from an online celebrity into a word of mouth? Li Chunsheng said, we can deepen the main tourist sources, upgrade and optimize the market structure of tourist sources, combine the implementation of marketing mix strategy, build a new tourism media marketing matrix, strengthen the short video platform of Aauto, and make Aauto broadcast live quickly, innovate marketing and event marketing, and make use of network power to create an "online celebrity scenic spot". At the same time, pay attention to the interaction and cultural integration between tourists and scenic spots, actively explore the tourism value and potential resources of local scenic spots, and design unique products in combination with the market, so that tourists can deeply feel every detail of tourism consumption in scenic spots, experience the connotation and charm of scenic products, gain a more intuitive and profound tourism experience, and realize the win-win interaction between scenic spots and consumers.