"Guizhou is a treasure of China, and it will be late if you don't come again." At the 3rd China International Import Expo Guizhou Economic and Trade Exchange Conference, Yang Xiaoping, Senior Vice Chairman of Zheng Da Group and CEO of China District, who invested in Guizhou, praised Guizhou's development environment and opportunities.
Guizhou is a treasure of China? What treasure? "colorful treasure"
Don't believe it? You keep looking down.
Xiao Zhi Zhi, who is eager to learn and curious, found the answer in the "Colorful Guiyang Pavilion in Guizhou" of this China International Import Expo (CIIE).
"Laoganma" walks on New York Fashion Week
Walking into the museum, in addition to more fashionable decoration and design, all kinds of "Laoganma" hot sauce on the booth came into view for the first time.
Then the question is coming,
What do you think of when you mention Laoganma, a famous brand in Guiyang? The national goddess Tao Huabi is delicious and spicy. ...
All of the above, but there is actually another key word: street brand. After all, it's a hot sauce product from New York Fashion Week.
2065438+In September 2009, the second season of "China Day" was held in New York Fashion Week. Tmall National Fashion Action started Ceremoney to build a "Tmall National Fashion Brand Store" for China Day, and Laoganma was selected as a well-known and high-quality brand in China by the brand store. The hottest "woman" in the world didn't sell Chili sauce as before, but stood on the runway and started a fashion show. The purpose is to customize cross-border fashion items for a series of brands with unique China cultural genes.
Such fashion brand cooperation not only shows the world the innovation path of domestic famous brands, but also changes our understanding of brand cross-border. In the past, the cooperation between China enterprises and foreign designers may feel far apart; But in recent years, the two gradually got closer and got to know each other better. Both sides have taken more steps for each other than before, and have a better understanding of each other's needs and intentions. Because there are many such examples, such as the collision between Hermes designers and Miao Xiu in Guiyang, and the collision between Coca-Cola and ceramics. ......
The collision between Guiyang Miao Xiu and Hermes.
Xiao Zhi Zhi found many exquisite Miao Xiu in the "Colorful Guizhou and Guiyang" exhibition hall of China International Import Expo (CIIE), and the color was as excellent as polished. Not only that, all kinds of patterns filled the whole exhibition hall.
Hi! Have you ever seen colorful black? this is
Zeng Li, the curator of Miao Jiang Story National Costume Museum, told me that the design of the whole exhibition hall of "Colorful and Cool Guiyang, Guizhou" of China International Import Expo (CIIE) has incorporated Miao Xiu's patterns, such as this embroidery with a history of nearly 100 years.
She said that when Hermes first entered China, she made a silk scarf with our embroidery pattern. This time, she put it on the wall and on the ground. In fact, what she really wants to express is Guizhou culture. Miao Xiu is not only exquisite, but also a philosophy expressed through embroidery. The combination of old and new presents a popular fashion element, which looks not only chic, but also fashionable, not worse than international brands at all.
What is embroidered on Miao Xiu is invisible in nature. Miao people are a people who believe in Gulong religion and religion, but there are almost no buildings similar to churches or temples, or even an ancestral temple in Miao inhabited areas.
Miao religious shrines exist in their embroidery. Miao people call the pattern of eaves and people in Miao Xiu "bird house", also called "ancestral house", which is the ancestral temple in their hearts.
Miao people respect butterflies as the ancestor of all things, and they call them "mother butterflies". Their dress embroidery is not only a warm and shameful dress, but also the spiritual belief and sustenance that Miao Xiu injected into the Miao people.
Every work of Miao Xiu is unique and cannot be copied. For example, the silk scarves displayed in this exhibition hall are interpreted by embroidery patterns, which are well-known in Guizhou and are also elements of Miao Xiu. They were jointly designed by Hermes designers and Flower Creative Space.
In addition to Hermes, there are also clothes in cooperation with St. Martin's School of Design in central London. Their designers go to Miao village in Guizhou every year to collect patterns and embroidery skills, and then they will make it into exhibits.
For example, the clothing works exhibited in the "Colorful Guizhou Double Guiyang" museum are one of their products and a phenomenon that Guizhou culture goes out to sea.
Miao Xiu, a national Gaoding hidden in the mountains, has exquisite and complicated craftsmanship, bold and unrestrained colors and Wang Yang's wild imagination ... It is not only the intangible representative of Guizhou, but also the intangible representative of the world. Less than a year later, Hermes held a special exhibition in Miao Xiu. The Dior Brand Exhibition, which just ended last month, also used elements of Miao Xiu. At this time, Uniqlo also presented a Miao Xiu project at China International Import Expo (CIIE). Not only that, Guizhou Miao Xiu batik also set off an invisible fashion trend on the big screen of Nasdaq in London and Times Square in new york, USA.
Cross-border group CP! Your bank met Swarovski.
In addition to the ancient Miao Xiu, Yin Gui products are also exhibited in the Museum of Colorful Guizhou Cool Guiyang. Guizhou has a history of making silver for thousands of years, rich national silver jewelry culture, mature traditional silver making technology is the foundation of Yin Gui brand establishment, and the love and life contained in ancient national myths also endow Yin Gui products with soul. The combination of Miao Xiu and silver ornaments undoubtedly adds a unique beauty.
Over the years, Yin Gui has created many distinctive products and exported Guizhou national culture in a unique way.
The top quality, exquisite craftsmanship and unique product modeling have made your bank recognized by the world famous crystal manufacturer "Swarovski". The two parties reached a cooperation on 20 19, and signed the Agreement on Proper Use of Swarovski Professional Customers in mid-February 2020. Your bank has been authorized by the brand, and the two sides have opened the way for further cooperation.
Yin Gui is a traditional handmade silver jewelry brand with Guizhou characteristics. Swarovski is the world's largest manufacturer of Austrian cut crystal products. When your bank meets Swarovski, what kind of sparks will the two collide?
Inspired by the story of the Miao ancient song "Mother Butterfly", the brand has derived four series of products: the source of love, the friend of love, the love of love and the fruit of love.
Since the cooperation, the Silver+Crystal series developed by Yin Gui has been very popular, among which the sales of Crystal Children's Chain, Cui Butterfly, Evening Maple Necklace, Butterfly and Foam Knowing each other, Water Love Ring and other products have hit record highs and become a series of hot-selling products.
At the same time, more than 80 swarovski series products in Yin Gui won the first prize in major trade fairs for many times, which was deeply loved by the public and was rated as one of the top ten cultural and creative products in Guizhou Province in 20 19.
At first glance, this feeling of mashup sounds a bit meaningless ... but as long as you put aside all distractions and concentrate on it, you will certainly live up to expectations and gain something.
"Cultural Tooth Boat Pottery" adorns the world with colors.
Similarly, there is the pottery of Guizhou Yazhou pottery, which is a "masterpiece" of Guizhou ceramic art. In the development process of more than 600 years, she has integrated the local ceramic culture connotation of Guizhou and formed a unique Guizhou ceramic art. In 2008, she was selected into the second batch of national intangible cultural heritage list.
The 600-year-old cultural Yazhou pottery was produced in Yazhou Town, Pingtang, Guizhou. It has rich varieties, natural colors, bright patterns and unique features, which are not available in many kinds of ceramics.
Many times we lament that traditional things have been lost, and the fast pace and simple and rude pursuit of modern society make people no longer appreciate art, history and culture. In fact, this can't be completely strange. The only thing that will not change in this world is change, the times are changing, and people's values and aesthetics are also changing. No matter what it is, only by grasping this law can it last forever. The reason why Yazhou pottery is still loved by people today lies in its strong vitality.
In order to keep up with modern people's pursuit of beauty, Yazhou pottery has developed from the main daily necessities to the main artistic pottery behind it. More than one new variety of 100 has been introduced one after another, and the glazing process has been continuously improved, which makes Yazhou pottery not only have a profound and quaint historical charm, but also conform to the exquisite and agile modern aesthetics.
Miao Xiu-Hermes scarf, Yin Gui-Swarovski, Laoganma-fashion brand, Yazhou ceramics-Coca-Cola, and the "Colorful and Cool Guiyang" pavilion at the 2020 China International Import Expo (CIIE), which is integrated with the world, make everyone in Guizhou feel proud. Guiyang exports oriental culture, and through the hands of world-renowned brand designers, it delivers local cultural IP to all places, presenting a different colorful Guizhou and cool Guiyang to the world. Do you love such good Guizhou goods? If you don't come, it will be too late. ......
Source: Zhi Zhi Guiyang WeChat official account