At present, for small and medium-sized enterprises, it is too expensive to bring traffic and conduct online marketing through Baidu bidding ranking. In fact, as long as the method is correct, enterprise website optimization is very simple. Today, let's discuss some problems that need to be paid attention to in enterprise website optimization.

First, in-station optimization

1, many enterprise stations use flash special effects. In order to achieve the aesthetic degree of the website, this is the most deadly. Website navigation is very important. Seoer had better use DIV+CSS to make people look simple and clear.

2. Know how to use the nofollow tag. In the HTML tag, nofollow is an attribute value, and its function is to tell the search engine "Don't follow the links on this webpage". Simply put, if there is a link on page A pointing to page B, if page A is added to this link.

Rel="nofollow "annotation, then the search engine will not calculate the A page into the reverse chain of the B page. Search engines will cancel the voting weight of links when they see this label.

The navigation of most enterprise websites is "home page, company introduction, news center, product display, talent recruitment, contact us, online message". Generally speaking, we don't need to rank and weight these pages, so we need to add nofollow tags to HTML.

3. Corporate articles are original and collection is prohibited.

Collection is a taboo for Baidu, and originality has always been a headache for seoer, because the industry you want to optimize is completely unfamiliar to you. Even if you have a deep writing level and don't understand the industry, it is difficult to write high-quality articles. Everyone knows the original method, but it is really difficult to do it! Whether it's sharing experience or summing up others' feelings, it's a good original way. The question is whether to do it or not.

4. If you need to put product pictures on the home page, remember to add ALT tags, including target keywords;

5. Increase the keyword density of the homepage appropriately: For example, if you optimize the keyword "seo", you can increase the keyword density by changing the "website homepage" on the navigation to "seo homepage";

6. Optimize website links, check whether there is a dead chain on the website, and set up 404 pages;

7. Add sitemap map to the website;

8. Reasonably use robots files to filter directories that don't need to be crawled.

Second, off-site optimization

For enterprise sites, there are few updates, so enterprise sites rely on external links to improve the keyword ranking of websites. Therefore, external links are very important, and the website must be targeted and extensive. If there are few external links in your hand, you can use the webmaster's tool external link analysis to analyze competitors' external links, and choose some websites with high weight to increase external links.