CPS: It is a way to pay the advertising promotion fee according to a certain proportion of the actual sales order amount. Generally, it is the first choice for B2C websites, and supports various forms of GIF, JPG and SWF pictures.
CPM: It is a pop-up advertisement, that is, opening a website will not close the website that the user is currently opening. CPM: It can be divided into opening an advertising webpage at the same time and opening an advertising webpage after closing it, and it can also be divided into bouncing forward and bouncing back.
CPC: Charge according to the number of clicks after the exhibition.
CPA: Charge according to the number of registered users, generally applicable to registered websites.
CPV: It is charged according to the number of exhibitions, usually in the lower corner, also known as "rich media".