Shopping malls are like battlefields, and market competition is always surging and unpredictable. During the period of 1998, the product market of Beijing Zhou Lin Spectrum Company has become saturated. Due to the impact of new products, the market has shrunk seriously, and Wang Leyan's business has also been affected. "Without a fixed market, upgrading is the general trend. Only by giving up immediate interests can we seize new opportunities and keep moving forward. " Wang Leyan thought so and did the same. Change is meaningful, and the universal law is also established. Since 1998, Wang Leyan has successively represented popular fashion products such as Haci Five Elements Needle, Zhu Qiang antihypertensive drugs, melatonin, gold partner, etc. Every time, he can act as an agent and give up at the right time, so he also earned a lot of money. However, at this time, Wang Leyan was lost in thought: Is my life always acting as an agent, running behind people's asses? No, my life should be more exciting, I want to live my true self! After making up his mind, Wang Leyan resolutely gave up the agency of "following the trend" and set up his own company-Kaifeng Natural Hall Medical Equipment Co., Ltd. in 2000, whose business involved sphygmomanometer, blood glucose meter, massager, massage chair, wheelchair, nursing bed, oxygen generator, foot bath tub and other household and medical equipment, and realized a "gorgeous turn" of self-employment. Since then, Wang Leyan has continuously enriched its product categories and expanded its business scope, making Kaifeng Natural Hall Medical Devices Co., Ltd. a comprehensive medical device management enterprise with strong influence and reputation in the whole province. On this basis, Wang Leyan has successively established Hengkang Medical Equipment Company, Kyle Medical Equipment Company, Hengxin Car Rental Co., Ltd., Henan Giant Star Culture Media Co., Ltd., Henan Kaiyuan Ding Sheng Industrial Co., Ltd., Henan Shi Sheng Ye Wei Trading Co., Ltd., Henan Jiahong Technology Development Co., Ltd. and Henan Jianye Trading (Group) Co., Ltd., whose business involves medical care, automobile, finance, media, commerce and other fields. Knowing what to give up and grasping what is the "magic weapon" for Wang Leyan to gain a foothold in the business world. Based on the company's future development and foresight, Wang Leyan also bought high-grade office buildings in Zhengdong New District. Based on Henan, radiating the whole country is Wang Leyan's beautiful vision, and it is also the source of power that supports him to keep exploring and striding forward in his will.

The way to be a man is as good as water.

Good deeds, like water, nourish everything and strive for fame and fortune. Thinking of others everywhere can help you achieve your goals and wishes. This is Wang Leyan's understanding of kindness as water and his code of conduct. After so many years of groping in the shopping mall, Wang Leyan will inevitably encounter business setbacks. However, Wang Leyan's understanding of losing money is different from that of many people. Wang Leyan said firmly, "It doesn't matter if you lose some money, but you can't lose your personality and credit. People don't believe it. If you lose money, you can find a way to earn it again. Once your credit is lost, it will be difficult to get it back. " On one occasion, due to the sudden changes in the market, Wang Leyan's investment not only failed to make money, but lost more than 700,000 yuan. However, like other dealers, Wang Leyan did not default on the factory's payment, but still abided by the contract and remitted the remaining balance of 250,000 yuan to the factory. The factory wondered: all the dealers lost money, and everyone owed money. How did you take the initiative to remit money? Wang Leyan said that it is natural to buy goods and make money. I can't live without honesty, and no one wants to see the business lose money. It is not easy for everyone. "People need fame to live. People are doing it, and the sky is watching. No matter how hard it is, you can't do anything unconscionable. " Wang Leyan told reporters firmly. Wang Leyan often said that the way of doing business is also the way of being a man. When dealing with manufacturers, he keeps his word. When dealing with friends, he is warm-hearted, caring for each other wholeheartedly, helping each other with all his strength, and asking for nothing in return. While the company is developing smoothly, Wang Leyan actively participates in public welfare undertakings. Wenchuan earthquake, Yushu disaster, he donated money and materials; He took the lead in helping orphans by helping students ... Wang Leyan repaid the society and practiced the responsibility of entrepreneurs with practical actions again and again. Gold and silver cups are not as good as word of mouth. Because of his honesty and kindness, Wang Leyan was praised by his peers in the industry. Colleagues bluntly said: "It is not wrong to find Wang Leyan in Kaifeng!" Wang Leyan believes that people should have a grateful heart. Only with a grateful heart can we appreciate our parents, respect our friends and care for others. Only with a broad and inclusive heart can we win our career and make great strides forward! Looking back on Wang Leyan's road to entrepreneurship, management and life, we can find that the wonderful life lies in unremitting struggle and selfless dedication. "Seize every minute of your life and go all out to realize your dreams. No one can succeed casually without experiencing wind and rain ... "Perhaps the song" True Hero "is the best interpretation of Wang Leyan's entrepreneurial spirit.