Domestic sales are not good, can the integration of production and marketing turn the tide? When it comes to falling profits, its global sales decline is the key. FCA's global sales in the first quarter totaled 6.5438+0.37 million vehicles, down 654.38+0.4% year-on-year; Among them, the shipments in China market dropped by as much as 30%. In the face of China, an important consumer market, FCA also has the action of stopping losses. On April 29th, FCA announced that China Chief Operating Officer Jie Zheng was dismissed and Italian Max Te Lantini took over. Then, Guangzhou Automobile Group and Fick Group jointly announced that the operating mechanisms of GAC Fick and GAC Fick Sales Company will be adjusted from May 20 19 1 day, including organizational structure and personnel changes. FCA and Guangzhou Automobile Group said that this adjustment will help GAC Fick to further straighten out the mechanism, realize the integration of production and marketing, and establish a more efficient team to cope with the changes in the market environment in China and respond to customers' needs quickly.
In fact, FCA has a lot of experience in reorganizing factories. On February 4, 20 18, 18, FCA told the trade union that due to the reorganization of Mirafiori factory in Turin to produce electric vehicles, 3,245 Lanling and white-collar workers in the factory were temporarily laid off, accounting for more than half of the total employees in the factory. Although there is no news of layoffs, GAC Fick is more inclined to save operating costs as a whole.
Jeep has been frustrated in sales for 15 months since the cold winter came in the auto market. In 20 18, the sales volume was only124,700 vehicles, down 391%year-on-year; In 20 19, the decline in sales volume intensified, and the sales volume in the first quarter decreased by 4 1% year-on-year. The decline in sales is an indisputable fact. At the same time, the demand for SUV market segments in China's automobile market is obviously not as explosive as in the past. How to innovate Jeep, which is only an SUV, is another difficult problem. In addition, the rationalization of consumer consumption has also prompted the China automobile market to turn to the era of "seeking quality", which also requires all automobile enterprises to strictly control product quality. Whether Jeep brand, which has been criticized for gearbox problems (abnormal sound, frustration and high failure rate), can turn the tide under the leadership of technology tycoon Cai Dini is still unknown.