During 12, He Boquan led a group of young people, not only cultivated a little-known local brand into a well-known domestic food and beverage brand, but also created a Robust miracle widely celebrated in the industry-1989 rented Robust trademark to start a business, and 1992 Peking University signed a contract to form Today Group. 1994 bought 10 million yuan of "life nuclear energy" formula for Ma, and auctioned the product distribution right in the same year. 1997, robust Guangzhou was acquired as the owner from the trademark lessor. 1998, McKinsey was hired as a strategic consultant for senior management of enterprises and introduced the most advanced SAP management information system in the world. 1999 was selected as a teaching case of Harvard University, and today the group was renamed as.

According to the statistical data in 2000, Robust Group is one of the top ten enterprises in China's beverage industry. Robust is a well-known food and beverage brand in China, one of the few well-known trademarks in China, and the first brand in the domestic milk and yogurt market. Robust and Danone joint venture

In March last year, Robust and Danone of France formally signed an agreement to jointly establish Robust (Guangdong) Food and Beverage Co., Ltd. ..

The joint venture between Robust and Danone is a joint venture in some projects. The joint venture company is controlled by Danone of France and managed by Robust Group. Danone will not send personnel to participate in management unless Robust requests it. Danone regards the joint venture with Robust as part of its global strategy. As a key enterprise of Danone in China, the joint venture company will gain huge free development space and strong financial support. Robust Group still owns the trademark ownership of Robust, and the joint venture company has paid permission to use the trademark. The production and operation of the joint venture company will focus on the fields of milk yogurt and bottled water.

He Boquan said that Robust's main business in the past 65,438+00 years was almost entirely developed by its own accumulation, and its financing strategy was slightly conservative. In the face of huge market opportunities at home and abroad and the gradual internationalization of competitors, Robust feels it necessary to speed up the pace of financing. As early as a few years ago, many internationally renowned consortia and multinational companies paid attention to Robust. When Robust revealed its intention to introduce foreign capital on a large scale, many world-renowned investment companies and food groups frequently contacted Robust. After several rounds of contact and negotiation, Robust finally chose to cooperate with Danone.

He Boquan's "Investing Today"

After leaving Robust in 2002, He Boquan went to the United States, Canada and other developed countries to study and travel, especially at Harvard. His learning process fully confirmed the proverb "knowledge is power". After returning to China, He Boquan quietly started various investments and established Guangdong Today Investment Co., Ltd. (hereinafter referred to as "Today Investment") in 2003. Shi Minjian, the current president of Today Investment, was the main person in charge of the financial takeover of Robust after Danone and Robust reached an agreement, and was later "wooed" by He Boquan. In the past year, four enterprises invested by He Boquan attracted venture capital at the same time, and his capital operation gradually surfaced: Seven Days Hotel, an economic chain hotel, Jiuzuan.com, an online diamond seller, noah wealth, a third-party wealth management company, and Aikang, a medical and health management institution. Later, today's investment turned its attention to noah wealth Management, a financial services e-commerce website, and helped the latter introduce Sequoia Capital in 2007. Shi Minjian said that after today's investment, it will help the management to introduce other funds in the first and second rounds.

At present, He Boquan has invested in nearly 10 enterprises, all of which have little connection. In He Boquan's words, he has invested in projects that are "very close to consumers".

He intends to push most enterprises to the capital market. The initial investment in the project he invested was not very large, but the growth was objective. According to the market forecast, if it goes public in seven days, it is estimated that it can realize a market value of 7 billion, which is several times higher than the original investment. He Boquan's worth today has far exceeded all the more than 3 billion yuan that Danone paid Robust.

In contrast, He Boquan's life today is far more leisurely than his former competitor, Zong Houqing, the founder of Wahaha. As an investor, He Boquan cherishes his free living space. Usually there are projects to see, otherwise you will wander around the rivers and lakes. Generally speaking, he is never as busy as a venture capitalist. When he was at Robust, he thought he was easy-going and famous. He often sleeps on the floor with his subordinates and wears big slippers to drink beer at food stalls. Today, when his worth has doubled, he is still at ease.