Haikang Life Insurance Co., Ltd. was established by AEGON Insurance Group of the Netherlands and China Offshore Oil Corporation with 50% investment respectively. In May, 2003, Haikang Life Insurance Co., Ltd. officially obtained a business license to carry out life insurance business in China. Headquartered in Shanghai, Haikang Life Insurance has a registered capital of 654.38+63 million yuan, and established provincial branches in Beijing, Jiangsu, Shandong, Zhejiang, Guangdong, Tianjin, Qingdao and Hebei.
From June, 5438 to February, 2009, the corporate image of Haikang Life Insurance Co., Ltd. was upgraded in an all-round way, which marked that the company entered a new chapter of development. The brand-new corporate logo is red and blue, representing the two major partners that make up Haikang Life Insurance-Dutch Global Life Insurance Group, an international insurance expert with over 160 years of leading industry experience, and China Offshore Oil Corporation, a local strength partner with strong credit rating. This unique combination makes Haikang Life a veritable "strength team". This brand concept is embodied in every employee of Haikang. Qi Xin, all employees of Haikang, work together to form a "strength team" to provide customers, partners and all stakeholders with the best products and services. At the same time, Haikang Life has joined hands with internationally renowned pianist Lang Lang to bring Haikang's brand concept to more consumers.
In the next few years, Haikang Life will set up branches all over the country with a moderately enterprising business development strategy to bring professional, high-quality and comprehensive insurance services to the people of the whole country.
Cooperation between giants
The two shareholders of Haikang Life Insurance, China Offshore Oil Corporation and Dutch Global Life Insurance Group, are very strong. Both parties not only provided strong financial and technical support for Haikang Life Insurance, but also provided broad development space for the management team. At the same time, we are constantly communicating and actively seeking greater opportunities for cooperation.
Dutch global life insurance group
Dutch Global Life Insurance Group is one of the largest life insurance companies and pension companies in the world, and it is also a leader among investment product manufacturers.
Headquartered in The Hague, the Netherlands, Global Life Insurance Group currently has about 365,438+0,500 employees and more than 40 million customers worldwide. At present, the company has more than 20 market regions in America, Europe and Asia.
Global life insurance group was founded in19th century, with total assets reaching 332 billion euros (as of June 65438+February 2008, 3 1). Global life insurance group has formed a strategy to ensure the steady growth of its assets. Global Life has been recognized by many customers with its strong financial strength, excellent performance and excellent customer service. Global Life is listed on major global stock markets, including Amsterdam, new york, London and Tokyo.
Expanding the insurance market in Asia and developing together with the insurance industry in China is one of the key strategies of the global life insurance group. Global Life has established extensive exchanges with many insurance companies and academic institutions in China: sponsoring the development of insurance education in Tsinghua University, sponsoring the reform of endowment insurance system in China, sponsoring the China Development Forum of the State Council Development Research Center in China, and sponsoring the editing and publication of actuarial teaching materials. Global Life has also been committed to supporting public welfare undertakings in China for many years, including sponsoring Friends of the International Great Wall, helping the Cultural Heritage Protection Bureau of China Government to protect and restore the historical features of the Great Wall in Wan Li, donating poor students in Guizhou Province, and providing financial support for the establishment of Hopkins College of Nanjing University.
China National Offshore Oil Corporation
Established in 1982, China Offshore Oil Corporation (CNOOC for short) is one of the largest national oil companies in China, responsible for the foreign cooperative exploitation of offshore oil and gas resources in China, and the largest offshore oil and gas producer in China. China CNOOC has a registered capital of 94.9 billion yuan and is headquartered in Beijing.
China Offshore Oil always adheres to the guiding concept of "people-oriented, caring for employees, mutual benefit and coordinated development". Through the successful implementation of reform and reorganization, capital operation, overseas mergers and acquisitions, upstream and downstream integration and other strategies, the enterprise has achieved leap-forward development, its comprehensive competitive strength has been continuously enhanced, and it has established a lean and efficient image of an international oil company. The company has formed upstream (oil and gas exploration, development, production and sales), middle and lower reaches (natural gas and power generation, chemical industry, oil refining and fertilizer), professional technical services (oilfield services, offshore oil engineering and comprehensive services), financial services and new energy.
In 2008, the company achieved sales income of 654.38+094.8 billion yuan, total profit of 67.8 billion yuan and total assets of 409.5 billion yuan. With good development performance, China CNOOC has also greatly enhanced its international influence, ranking 3 18 in the Fortune Global 500 in 2009. The international credit rating of China Offshore Oil Corporation is A+ from Standard & Poor's and A 1 from Moody's.
China CNOOC adheres to the concept of "win-win" to lead enterprises to develop and fulfill their social responsibilities, and is committed to making contributions to improving people's quality of life and living environment and promoting the common progress and harmonious development of relevant parties at all levels through the company's production, operation and social welfare behavior. With its outstanding performance in social welfare, China CNOOC was awarded the title of "China Charity Award's Most Caring Domestic Enterprise" twice by the Ministry of Civil Affairs.
corporate culture
Mission statement-Our mission is to provide professional and high-quality services, help customers plan and meet the insurance needs at different stages of their lives, give full play to the functions of insurance products such as protection, savings, pension and investment, and let customers enjoy a wonderful life with peace of mind and ease; Through the affirmation of customers, we have become the best and most recommended life insurance company.
Business philosophy-integrity, professionalism and innovation
Core values-respect, responsibility and perseverance
Since its opening, Haikang Life has been adhering to the business philosophy of professionalism, honesty and pioneering, and has made certain achievements in business development, product development and team building. Business grew steadily, and premium income grew steadily. Through practical and responsible service, it has been widely recognized by the society and customers. In the future, on the basis of consolidating and developing the existing market, Haikang will continue to expand new markets, do a good job in systematic and intensive management, optimize the organizational system, train professionals, and continuously enhance the strength of sustainable development of enterprises. At the same time, don't forget your social responsibility and devote yourself to becoming an excellent corporate citizen.
corporate social responsibility (CSR)
While developing rapidly and steadily, Haikang Life will always remember its contribution to society.
In September, 2007, Haikang Life Insurance cooperated with China Red Cross Foundation to officially launch the "Aiding Plan of Haikang Life Insurance Pok Oi Health Station", donating health stations in poverty-stricken areas where medical facilities are seriously lacking, contributing to the development of rural medical services in China, and conveying the purpose of "love and care" in the insurance industry with practical actions. In September 2008, Haikang Life's first Boai Health Station was formally established in Guizhou, and its "Walking with Love" volunteer program was also announced simultaneously. So far, Haikang has donated a number of health stations in Guizhou, Jiangsu, Shandong and Hunan.
From June 5, 2008 to February 2008, Haikang Life launched a charity project to care for migrant children in cooperation with the international humanitarian organization "Sports Opportunity" to improve and promote the all-round development of migrant children through unique sports and games. In May this year, Haikang Life donated1000000 yuan to Sichuan earthquake-stricken areas to help local victims rebuild their homes as soon as possible.
Previously, Haikang had set up an education fund of US$ 6.5438+0 million in Tsinghua University, and at the same time set up a Haikang Life Scholarship in Shanghai Jiaotong University for student scholarships, lecturer training and research funds and other insurance-related activities.
Multi-channel marketing
Haikang Life has adopted multi-channel marketing since its opening, and is committed to providing customers with more professional and convenient services. In addition to the agent channel of insurance agent sales, Haikang's bancassurance channel is customer-oriented and actively cooperates with banks. In terms of direct sales, Haikang also pioneered the domestic insurance industry; At the same time, the sales channel of personal life insurance through brokerage companies and agency companies is another marketing channel that Haikang has continuously explored and broken through. In 2008, Haikang further strengthened the group insurance channel and launched a new professional marketing model, thus better perfecting Haikang's multi-channel development strategy.
Drawing lessons from the superior resources of both parent companies and the company's management team's accurate grasp of the market, Haikang not only further expands the multi-channel sales model and constantly improves the quality construction of each channel, but also expands its business quickly and efficiently with a more flexible channel marketing model, striving to provide customers with more professional and convenient services; Provide a wider choice space and present the company's quality service.
Research and development of products
It is Haikang's product strategy to meet the market demand quickly, provide comprehensive and multi-faceted innovative products and meet the different needs of customers at all stages of life.
Relying on the support of the parent company and its R&D team composed of many actuaries at home and abroad, Haikang has launched life insurance products with dividend-paying, non-dividend-paying and diversified investment, covering pure insurance, old-age security, annuity insurance, health insurance and accident insurance, helping China families to realize the planning of security needs, the preparation of children's education funds and the allocation of medical expenses, and enjoy a wonderful life easily.
Since the establishment of the company in 2003, Haikang has continuously introduced a series of unique fist products to the market:
When SARS was prevalent in China in 2003, Haikang Life Insurance was the only foreign insurance company in Shanghai that launched its own SARS product "SARS Defender".
In 2004, Haikang Life Insurance exclusively launched the life-long medical insurance "Caring for Life", which can be purchased separately.
In 2005, Haikang Life Insurance launched a wide coverage of "Ankang Worry-Free" pension insurance, which effectively integrated the insurance's critical illness protection and pension functions, so that serious illness can be treated with money and the old people can have no support.
On June 5438+ 10, 2006, Haikang Life launched the most comprehensive Haikang long-term health insurance "Anti-cancer 123" in China, which can be purchased separately.
In 2007, the "super-satisfied" old-age security developed by Haikang Life Insurance has the characteristics of regular return and long insurance age (7 days to 80 years old), which was welcomed by customers as soon as it came out.
In 2008, the old-age security "Dulaibao" developed by Haikang Life Insurance provided customers with all-round intimate protection with its unique accident protection and due return.
customer service
Based on the advanced management experience of its parent company, Dutch Global Life Insurance Group, Haikang Life Insurance introduced Lean Six Sigma (LSS), an advanced enterprise operation and management technology. Through its core concept of continuous process improvement, Haikang integrates operational resources, maximizes performance, thinks about customers' thoughts and worries about their urgent needs, and provides more timely and convenient services for sales channels and customers by simplifying and shortening the process.
Active service is a major feature of Haikang Life's customer service. Haikang's national service hotline, special "customer service" unit on the company's website and regular SMS and telephone communication ensure all-round contact and communication between customers and Haikang, which not only helps customers to clearly understand the characteristics and functions of the purchased products, but also helps to cultivate and improve their financial awareness. At the same time, Haikang also provides customers with a series of value-added services, including warm tips and regular health talks, so that customers can feel the warm service of Haikang more personally. In addition, the company will regularly carry out customer satisfaction surveys to understand the needs and problems of customers, so as to better improve and enhance the quality of customer service of Haikang.
In terms of hardware system, Haikang Life Insurance has a strong back-office management system, and it is the first insurance company in China and even in Asia to successfully install the advanced FUTUREfirst policy management system and HiBPM(AWD) image workflow system. FUTUREfirst policy management system enables Haikang to complete various operations such as underwriting, policyholder service, claim settlement, insurance premium collection and payment on a single system. HiBPM(AWD) image workflow system includes workflow, image, document management and complete customer contact control. The accuracy and predictability of system selection make Haikang Life Insurance a leader in the industry, which reserves an interface for wider popularization and application in the future, meets the needs of rapid operation, quality control and administrative management, and lays a solid foundation for the rapid expansion of Haikang Life Insurance nationwide.
Talent cultivation and team building
Haikang Life's senior management team brings together insurance elites at home and abroad, including Hong Kong and Taiwan, which is closer to the needs of the local market.
Haikang Life attaches great importance to the cultivation of talents and the continuous growth within the company. Building a learning and growing enterprise is Haikang's corporate culture. The company pays attention to the career development of employees in different positions and ranks. On the basis of a lot of business training, we also focus on the long-term cooperation between employees and enterprises, design targeted talent training programs to meet the business development of the organization and the personal ability characteristics of employees, improve the comprehensive business literacy of employees, and strive to achieve a win-win situation for enterprises and employees. In addition, the company has invested in the construction of a number of large multi-functional video centers with advanced equipment. Through systematic professional training, we have achieved and trained a group of high-quality agents and provided first-class insurance products and honest services to consumers.
Haikang Life was awarded the Outstanding Education Award by LOMA International Life Insurance Management Association for four consecutive years, and was awarded the Platinum-recognized employer and the recognized CPD employer by the Association of Chartered Certified Accountants (ACCA).