It refers to a store that selects different brands of fashion, accessories, jewelry, purses, shoes and cosmetics according to the unique fashion concepts and tastes of target customers, and integrates them together. In Hongkong and Taiwan Province, this kind of shop is generally located in shopping malls, and it is an independent shop-in-shop. In Europe and America, this kind of shops mainly appear in the form of street shops, which has a history of nearly a hundred years.