(1) spontaneity and blindness
Public relations in modern society originates from the inherent requirements of social operation, is the product of consciousness and is a science. However, the public relations thoughts, cognition and activities in various fields of ancient society were scattered, mostly personal behaviors, which were expressed in an unconscious way, so they had spontaneous characteristics. It is precisely because it is not a conscious and organized public relations activity, so it lacks a clear purpose of modern public relations, thus showing blindness.
(2) Dependency, politics and distinctive utilitarian color.
Modern public relations is a special management function and a social occupation. In ancient times, public relations was attached to other production activities and social activities, and there was no clear function, let alone full-time employees. The ancient "scholar" and "door guest" were only a kind of lobbyist and a kind of "imperial tool" at best, and their existence mainly obeyed political needs and had obvious dependent characteristics. Due to the low level of productivity development, backward economy and underdeveloped commerce in ancient society, the scope of individual activities has always been confined to narrow blood and geographical relations, so the economic relations and communication relations of the whole society are relatively simple. In sharp contrast, the political struggle and the corresponding social organizations have been fully developed. For their own needs, these political groups have adopted various methods to communicate with the people in a certain period of time, which has a strong political color and a distinct utilitarian color.
To be exact, the germination of ancient public relations in China appeared in the Spring and Autumn Period and the Warring States Period. At that time, due to the division of the country and the constant reorganization of various forces, a turbulent political atmosphere was created, which objectively provided realistic soil for the initiation of various ideological trends.
The collision and absorption of all kinds of ideas and speeches finally created the cultural prosperity of "a hundred schools of thought contend and a hundred flowers blossom". The story of Zheng's "property does not destroy rural schools" is an excellent expression of ancient public relations thought. Township schools are places for old-age care and archery competitions in ancient times, where ordinary people often discuss and criticize. Some people suggested destroying township schools, and Zi Chan said, "I will do what is good, and I will change what is evil. It is my teacher. " (Zuo Zhuan? Thirty-one years of "xianggong") At that time, the scholar-bureaucrat class played an important role in the society and was highly valued and trusted by princes and princes, forming a situation in which counselors lobbied and the art of verbal warfare was developed. Especially at that time, the "Four Gentlemen", represented by Meng Changjun of Qi State, kept a group of public servants at home, which mainly played the role of consulting staff, gathering information and diplomatic persuasion. The functions of the above-mentioned public visitors are strikingly similar to those of today's public relations department. "Wen Xin Diao Long? On "Ceng Yun": "The Warring States strive for supremacy, the debaters are surging, and the length of the vertical and horizontal staff; Turning the pill is a clever choice, and Tong Fei is superior to its fine skills. One person's argument is more important than Jiuding's treasure; A three-inch tongue is better than a million good teachers. " Lobbying during the Warring States period was crowned with the skill of uniting the horizontal and became famous at home and abroad.
Question 2: How many heroines are there in the novel The Royal Agent? Who are they? The protagonist of 20 points is not very clear. Almost every woman in Chen Huan is a leading role, at least twenty or thirty. Let me give you a few examples, such as: boss Shen Yuxi, Wing Chun's successor Ye Anshan, female college student Ye Linger, public security bureau chief Yang Mei, female public relations officer Zhang Yunru, IT company boss, Qinglong gang heir Yang Zhiyun, Yang Zhiyan, female lawyer Ai Meili, Su Buyan, Chen, female agent Susan, company Ruan and good friend Lan Ping.
Question 3: What is the function of brand communication? Who are you looking for? Many public relations companies can do it.
Question 4: Please help me translate this company introduction from Chinese into English. Shilon brand was founded in Britain. Shilon brand was established in Britain.
As one of the few comprehensive fashion industry brands in the world, Hilon's industry covers many fashion fields such as high fashion customization and high makeup customization. Hillenfun, the central brand, is the first brand of Hillen in China. It was established in June 2009. Its target field involves the planning and implementation of luxury goods sales and public relations activities in fashion industry, in which Hillenfun's senior member activities in China are customized as the main industry.
As one of the few comprehensive fashion creative communication based on fashion industry brands in the world, Helen Industry includes high fashion customization, high make-up and clothing customization. A lot of fashion fields; The central brand, Sirenfant, was founded in China in June 2009, and its target areas involve luxury goods sales and fashion industry, among which the public relations activities plan is to customize the activities of senior Sirenfant members in China as the main industry.
Since its establishment, Xilunfeng has been committed to providing the most luxurious lifestyle for middle and high-end business people in China with perfect services and creative public relations activities. The participation fee of its public relations activities is strictly customized according to the latest consumption level of middle and high-end business people in China, with the aim of allowing more people to enjoy a unique luxury life at the most appropriate price.
Since its establishment, Henglongfeng has always been committed to providing the most luxurious lifestyle for high-end business people in China with perfect services and creative public relations activities. Its flexible public relations participation fees are strictly customized according to the latest consumption standards of high-end business people in China, with the aim of allowing more people to enjoy a unique luxury life ...>& gt.
Question 5: Download the latest txt complete works of The King of Public Relations. The attachment of the complete works of the king of public relations novel txt has been uploaded to Baidu network disk. Click free download:
Content Preview: King of Public Relations Author: Li Chapter 1 Guy with Zero Performance Update 2009-4-171:37:11Words: 39 12 "What …?" Listening to the long vibrato of smiles send us light and the full bloom of Li Xing's eyes, I dare not look directly at her and bowed my head guiltily. Alas, the bottom of my heart sighed. No wonder smiles send us light is angry. We have been working in this electric supermarket for 20 days, but we still haven't sold a hair dryer. Smiles send us light, our colleague, came two months earlier than Li. Because Li is not very talkative. He doesn't like to communicate with others, so other colleagues don't like him very much. Only this kind Wu, seeing the old employees bullying him, often helps him out. Li also likes this little girl very much, not only because of her kindness, but also because of her pure appearance and persistent personality. Performance is the life of sales, and more than 20 days have passed in a month. If everyone else is worried to death, only Li and smiles send us light don't care so much. They drag him to a corner and whisper as they walk, wondering whether to tell Li or to themselves. "Strange, for no reason, Ah Rong is not stupid and smarter than me, but why can't she sell anything?" Hearing this, Li felt even more ashamed. After stopping, Xiao Ya said, "Ah Rong, what's the matter with you? It's almost the end of the month, and you're still zero. Then at the end of the month, the boss will see that you are a zero egg. What will happen? " Seeing this, Li continued, "Ah Rong, you are more familiar with the descriptions and functional characteristics of these electrical products than I am. Why can't it be sold? " Even if you read it, there should be one and a half people who will buy it, right? "I don't know what happened to Li. Although the scale of this electric supermarket is relatively small, it is located in the main traffic road, and its business is still …
Question 6: What are the opportunities and challenges for corporate public relations in the new media era? Public relations is a marginal subject, which involves
interpersonal relationship
, public communication, communication management, organizational behavior, marketing and many other fields, and has its own unique knowledge system. Therefore, public relations consultants need to master a lot of knowledge, including political science, sociology, communication, psychology, management and other theoretical principles, as well as technical methods such as competition work method, project management, process management, MI evaluation method, as well as professional skills such as media relations and public relations investigation. A successful public relations staff must have good patience and vigilance, strong expression skills and good writing skills. Especially now, the penetration of public relations work has increased, and public relations personnel should be all-rounder-this month, they may still strive for a project for the company to carry out public relations activities, and next month, they may operate the promotion activities of washing powder products.
The rapid development of public relations industry is the product of China's market economy and the inevitable result of global economic integration and market competition. To realize and improve the influence of enterprises on the public, we need to rely on media propaganda and public activity planning. Enterprises establish and strengthen the brand image of the company in front of the public through the introduction and dissemination of the media and the exchange, communication and interaction with the audience, and win the first opportunity in the market competition. In this series of activities, professional public relations companies are good helpers for enterprises. Professional public relations service has a history of more than 20 years in China, and the development of public relations market in China has begun to take shape. Chen Xiangyang, deputy secretary general of China International Public Relations Association, said that the professional public relations service market is growing at a high speed of more than 30% every year. Every year, hundreds of public relations companies are established, and various enterprises and organizations begin to set up public relations departments or functions. More and more advertising companies and cultural communication companies begin to carry out public relations business, providing professional planning, media communication, public relations activities and event management.
Maintain a growth rate of 35% in 2005.
According to the 2004 Annual Survey Report of China Public Relations Industry, the growth rate of public relations service market (excluding Hong Kong, Macao and Taiwan) increased significantly in 2004, and public relations service showed a momentum of all-round development. The annual turnover of public relations services exceeds 4.5 billion yuan, an increase of 654.38+0.2 billion yuan compared with 3.3 billion yuan in 2003, with an annual growth rate of over 36%. There are more than 2,000 public relations companies and more than 20,000 professional companies.
The average annual turnover of the top ten multinational public relations companies is 37 million yuan, an increase of 23% compared with 30 million yuan in 2003; The average annual operating income is 30 million yuan, up 48% from 20.23 million yuan in 2003. The top ten local public relations companies have an average annual turnover of 53 million yuan, an increase of 30% over the previous year's 40.74 million yuan; The average annual operating income was 32 million yuan, an increase of 58.7% over the previous year's 20 1.7 million yuan.
Chen Xiangyang, the author of the report and deputy secretary-general of China International Public Relations Association, said that the public relations market developed rapidly in 2004, and the top ten companies were able to better grasp market opportunities and their management level was significantly improved. According to the report, the public relations market will continue to grow rapidly in 2005, and the annual turnover will continue to increase by more than 35%. There will be new breakthroughs in domestic customers, culture and sports, finance and insurance, * * *, non-profit organizations and other service areas, and market development, operating conditions and customer service will still perform well.
Although the domestic public relations industry has developed well in recent years, there is still a big gap with the advanced level of international counterparts. According to the report, the average age of employees in the top ten multinational public relations companies and local public relations companies is 29.5 years old and 27 years old respectively. In foreign countries, public relations personnel should be more valuable as they get older, while domestic public relations practitioners are mostly young, and those who have been in the business for more than two years can almost be called "old qualifications". According to the analysis of senior people, domestic public relations personnel face some bottlenecks in their professional understanding, not only their public relations skills, but also their understanding and overall grasp of enterprises, industries and the rapidly changing domestic environment.
Joy and pain of internationalization
The triennial international public relations conference will be held in Beijing in 2008, which is the first time that this world-class public relations event has come to China. The successful bid for the Olympic Games at the end of 2004 is undoubtedly a great event for the fast-developing China economy and the fast-developing public relations market. Some people even assert that it marks the internationalization and maturity of China's public relations industry.
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Question 7: Who can tell me what a good cartoon is? Library wars, soul eaters and silver souls are all very beautiful!
Some soul eaters love symmetrical aesthetics, aren't they morbid?
Seto's wedding is quite funny! Where is the diary of family fanaticism?
Question 8: I want a movie, anime theater version = =! I saw a long animation introduction, not MOV ... although some animations have a theatrical version.
If you want ... I'll tell you exactly = =! Staying is very troublesome.