SMG Shanghai Wenguang News Media Group is a multimedia group integrating radio, television, newspapers and the Internet. At the end of 20001,it was formed on the basis of the integration of Shanghai People's Broadcasting Station, Shanghai Oriental Broadcasting Station, Shanghai TV Station, Oriental TV Station and Shanghai Cable TV Station, and it was officially put into operation in 2002.

The new round of reform after the establishment of SMG eight years ago is not only to implement the guiding spirit of the central leadership on promoting the reform of the cultural system and enhancing the soft power of the country's culture, but also to establish a real market entity and promote the group's leap-forward development. It is necessary to break through the shackles of traditional institutional mechanisms, introduce market mechanisms, create investment and financing conditions, invigorate internal mechanisms, strengthen and expand leading business sectors, integrate market elements, and actively implement cross-regional development. We should focus on the future development, improve the quality and influence of programs and improve the development planning of various business sectors on the basis of adhering to the correct guidance of public opinion.