Job responsibilities:

1. Be responsible for the creativity and writing of company product copy, brand copy and project copy;

2. Responsible for the theme planning of the company's website, and jointly execute the copy writing with the website editor;

3. Responsible for the planning scheme and the writing of the planning scheme;

4. Be responsible for spreading the creativity and writing of copywriting;

5. Be responsible for the sales force and communication force of the website.

Requirements:

1 above. 3 years working experience in brand, advertising and soft writing, and some experience in strategic planning;

2. Have theoretical knowledge and rich practical experience in marketing, branding, advertising and other systems;

3. Excellent strategic thinking and creative divergence ability, with profound insight;

4. Excellent copywriting ability, able to write various schemes and copywriting;

5. Familiar with network characteristics and network culture, have certain experience in network marketing, and be familiar with various means and methods of network marketing.

The editor's job responsibilities:

1. Write project-related copywriting, including public relations copywriting, hype copywriting, brand copywriting, planning copywriting, press releases, etc.

2. Understand Baidu Know, Baidu Encyclopedia, forums, blogs, Weibo, forums, QQ groups, WeChat groups, SNS communities, link exchange, product placement and other network promotion methods.

3. Refine product selling points, form accurate and attractive product copy, complete product details or marketing activity pages together with designers, and improve the conversion rate of page consultation;

4. Have a comprehensive and basic grasp of the media environment, the arrangement of communication needs, and the consumer market, and have their own unique opinions and profound thoughts and insights on how to effectively spread;

5. Plan independently and provide competitive and personalized planning schemes;

Requirements:

1, bachelor degree, major in Chinese, journalism, marketing and communication is preferred;

2. Excellent copywriting creativity and writing ability, strong conceptual power, logical power and written expression power;

3. Strong sense of responsibility, serious work, strong execution and strong sense of teamwork.

Judging from the requirements of job recruitment:

General editors (referring to online editors) only need to be able to write and modify articles, master office tools and typesetting, the most common one is word, and the requirements of large companies for some editors may also involve using css or writing html.

Copywriting is generally a little more demanding than editing, and has the ability to write articles independently. Some companies even want your copy to be "worrying". If you have tools, maybe a big company will ask you to deal with pictures, so you'd better know some design.

If you plan, you must be able to use PPT, with keen insight, analytical ability and execution. And you can grasp the overall situation without too many requirements for the use of tools.

In view of the current domestic companies, many people classify planning as copywriting planning, or some companies confuse editing copywriting planning with no clear division of posts, thinking that they are all writers.