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Is it okay to add the school logo and motto of the school you are applying for to the documents (resume and personal statement) for studying in the United States?
Do not use it.

American schools pay more attention to their logo and so on. If it is not already admitted, it is not easy to use it casually.

In addition, if you print it, you can print it on school stationery or ordinary A4 paper.

If it's in the form of mail, it's better to make it into PDF.