With the continuous development of the Internet, there are more and more ways of online promotion. Xiaohongshu is also a very popular app in recent years, and brands and businesses want to seize this wave of promotion opportunities. As a gathering place of high-quality original content, Xiaohongshu has a huge content ecology composed of high-quality content producers such as stars, KOL, head media, MCN institutions and brands, and displays high-quality content through rich media forms such as pictures, texts and short videos to promote the fermentation and spread of brand promotion. Today, Bian Xiao, the amateur launch agency of Shadow Fish Little Red Book, introduces the methods and skills of promoting Little Red Book: First, amateur notes are the most commonly used promotion method, with low price and high conversion efficiency. Suitable for all kinds of brands and businesses with search platforms. The most important thing about amateur notes is that they are authentic and will not give fans a strong sense of commercialization. Second, people who plant grass and promote it generally use their influence to attract customers, expose brands and increase product sales. Generally speaking, the quotations of mcn institutions are similar, and strategies should be formulated according to ROI. Third, the information flow promotes the small red book information flow advertisers mainly through interspersed in the small red book articles. Generally, the display is based on the content that users are interested in, which is characterized by originality. This advertising style can help brands reach users efficiently and meet various marketing objectives of brands. The main display styles are note planting, live card drainage and user active search. Four, three common ways to promote French fries: 1, and accelerate exposure through French fries after cloth. By controlling the exposure to test the reading rate/interaction rate/powder increase, it can be adjusted in real time during the delivery process to optimize the content of notes. 2. After the release or when the natural distribution of notes is weakened (usually, the distribution of notes is 1-3 days, and all notes can last for one week, which can be combined with your own actual situation), expanding exposure through French fries will make this note grow in both natural distribution and French fries exposure channels. After publishing, the data feedback will help the notes accelerate into a larger traffic pool for natural distribution. Excellent notes will have the opportunity to appear under search keywords, which will bring natural flow to notes continuously. 3, even the notes of the same creator, not every article will be loved by users, even fans. If good quality notes are distributed naturally or put into the French fries test, the exposure of notes can be accelerated by re-throwing. French fries have four main advantages: 1, trigger mode, French fries are not advertisements, and may appear anywhere on the discovery page. 2, creative style, community discovery page scene, graphic or video notes. 3, French fries can understand the user's content preferences, find the direction of content optimization, and screen potential high-quality notes. 4. Flexible bidding, with a minimum charge of 60. Five, star goods are generally big brands looking for head stars to bring goods, using the star effect to quickly transform and promote products. The amateur initiator of sardine culture Little Red Book is an internet company with content e-commerce, pan-entertainment social era and IP industry consumption upgrade as its core business, and fully empowering brand influence with content. We take star marketing as the core, operate multiple content ecological channels, and integrate creative resources under popular content carriers such as graphic posts, e-commerce live broadcasts, short videos, cultural travel IP, film IP, animation IP, from cross-border marketing to authorized cooperation. Through the influence fission management mechanism, it provides a value service system including content development, creative management, channel marketing, accurate distribution and IP empowerment consumption upgrade. Tel:18137195080 (with the same number on wechat) Details website: Xiaohongshu koc Planting Grass | Xiaohongshu mcn Institution | Xiaohongshu Amateur Offering | Xiaohongshu Promotion Fee | Xiaohongshu Cooperative Quotation-Sardines Culture