They were all forgotten in the corner, lamenting the reason why girls complain that they have no clothes to wear every day. At the same time, the professor with a big brain suddenly thought of a similar situation in the automobile industry. As more and more cars come out, some models are naturally forgotten. ...
This time, let's take a look at those once familiar models, starting with the car article!
Byd F3
BYD's famous works
Now speaking of BYD, there are news of Qin and Tang models everywhere, and I also saw them on the road. But BYD's masterpiece is BYD F3, and I almost forgot to raise my hand or praise this model. Let's see how many.
In 2005, BYD's F3 was officially listed. The appearance is similar to that of Toyota Corolla. At that time, imitation was one of the basic strategies of most independent brands, which was understandable for independent brands that had just started. After 10 years, the cumulative sales peak of this model exceeded10.6 million.
At that time, Mitsubishi 4G 18 engine was also used. Although the manufacturing process is somewhat backward, BYD F3 still has its own advantages in durability. BYD F3 didn't have many competitive products at that time. At that time, most of the joint venture compact models were in the field of about 654.38+ 10,000. BYD has launched a people-friendly price strategy, and you can own a car at a price of around 40,000 to 50,000.
Slowly, BYD has made progress in design and technology, and BYD F3 has also played down its previous imitation, but its advantages have also weakened. There are many reasons for this. First, the prices of joint venture brands are getting closer to the people, such as Santana and Jetta, reaching 80,000 or even lower. In addition, domestic brands have also begun to produce some domestic cars, such as Chery Arrizo 5 and other models.
The question left to the professor is, why not update BYD F3 like Toyota Corolla and pass it on from generation to generation? Perhaps in the integration and utilization of resources, independent brands lack TNGA architecture similar to Toyota, or Volkswagen MQB platform, which can derive more models and have many benefits in upgrading.
Dongfeng Nissan? Tida TIIDA
In less than 10 year, the sales volume reached10.2 million.
The second paragraph is about TIIDA Tiida of Dongfeng Nissan, which was changed in the middle of 20 17. According to the truth, it is time for a big change of blood in 2020. 20 1 1 annual wheelbase extension 100mm, optimize 1.6L naturally aspirated engine, and replace the previous 4AT gearbox with CVT gearbox. The replacement of 20 16 did not continue the enthusiastic situation, even though a brand-new 1.6T engine was added. The launch of 20 1 1 1 month 201month 2065438 basically followed the previous hardware, and configuration optimization became the main direction in the future.
Subjectively, Tida TIIDA has no other tidbits in the automobile circle. And objectively? Tiida is also an "unknown" model, and its sales volume and attractiveness in recent years are not as good as before. Tiida was officially listed in 2005, and the cumulative sales volume of 700,000 took about three years. By 20 14, the sales volume of this model will be 1.2 million. In 20 19, the annual sales volume was 76 195, and the sales volume was still considerable, with an average monthly sales volume of about 6000+.
For a long time, Tiida has maintained the advantages of spacious space, good fuel economy and high comfort. In addition, the advantage of depreciation rate will be more prominent. According to the official data of car home, the depreciation rate is 33.4% after three years. But after 20 16, he was not as famous as before, but became a "man" who kept his position.
Nissan's best-selling models are mainly naturally aspirated engines, while the famous 2.0T variable compression ratio engines are basically used in high-end models, and Nissan's focus in recent years has been on Xuanyi Teana and other models. If we can maintain the above advantages like Sylphy and optimize in other aspects, I believe it will be remembered by consumers.
Changan Ford? Mondeo
Once the annual sales volume was 654.38+10,000 vehicles.
Changan Ford has experienced ups and downs in recent years, and Mondeo is an example. At that time, as soon as it went public, it robbed the reputation of Big Brother Jinniu. At that time, the sales volume in 20 16 years could exceed 65,438+million, and all Camry models were behind. 20 19 vehicle sales 17642, and its relatively poor sales performance made it a passerby.
Mondeo has been forgotten by consumers for its own reasons and other reasons. Its own reason lies in Changan Ford. Changan Ford is in the midst of personnel changes in recent years, and the product layout is somewhat slow, resulting in a decline in product strength. At the important stage of consumption upgrading, consumers began to turn their attention to other models.
The other reason is that the rise of Japanese medium-sized cars has brought more challenges to other cars, especially American cars. In addition to the core aspects such as the engine, they have done better in this detail. As far as details are concerned, this model has done a good job in motion control, but if it is insufficient in fuel consumption and word of mouth, it will not be liked by picky consumers. As a result, for various reasons, Mondeo's advantage began to decline.
Of course, Ford also made efforts, and later, under the policy of energy saving and emission reduction, it took the lead in launching plug-in hybrid vehicles, but it did not conform to the mainstream purchasing and consumption trends. Based on the models developed by traditional fuel vehicles, the battery system will also take up more space, especially the trunk space.
Last year, Changan Ford began to exert its strength and launched strong models such as Sharp. In addition, Mondeo on sale has been further updated.
Dongfeng Citroen C6
Once the president's car
French models are also typical brands forgotten by consumers in recent years. Specifically, the professor wants to take Citroen C6 as an example. From a straightforward point of view, the professor wants to compare the new generation Citroen C6 listed on 20 16 with the previously imported Citroen C6.
The former Citroen C6 has a high position in image power. As an imported model, it is not only the flagship of French cars, but also the president's car. Citroen C6 has a unique language design for the positioning of large and medium-sized cars. Although the imported identity price was too high at that time, Citroen C6 was still capable in this respect.
By 20 16, Citroen opened C6 and settled in Dongfeng Motor, which was built on EMP2 platform and became a special model. Changed the previous strategy and competed with Magotan, LaCrosse and other models. Other aspects, such as design, try to please the needs of China people and lack the previous legal personality technique. The luxury materials and power of the interior are also comparable to those of mainstream competing models. However, the joint venture of French models is not easy, and the opponents have never missed.
From the consumer's choice, it also proves the difficulty of flagship models of Citroen C6 and other legal systems. In 20 17, the sales volume of this model was 59 15; in 20 19, it dropped to 243 1, and the monthly sales volume was several hundred. The road of Citroen's flagship car in China is even more difficult.
In fact, there are many similar models, and the professor will not list them one by one because of space reasons. There are many reasons for being forgotten, but there is one thing in common, and many times it is the decline of product strength. So, if you don't want to be forgotten by consumers. Therefore, the product strength is improved. It is worth mentioning that more often there are other better choices in the market, and consumers have a little deviation in market choice. Finally, if you mention them, can you still think of these once beautiful models?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.